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- Search Optimization And Planning Guide
- The Search Optimization And Planning Guide is Written for executives, web administrators, and marketing planners who need to make informed decisions about internet marketing investments - Search Engine Optimization SEO in particular. As Pay-Per-Click PPC ad prices continue to rise, many businesses have started to evaluate the possible advantage of...
- White papers 2007-08-26
- Social Media Optimization: An Easy Guide To Marketing And Promoting Your Blog
- This presentation explains an easy guide to marketing and promoting your blog.
- Presentations 2007-04-01
- Pricing and Revenue Optimization: A Manufacturing Perspective
- Pricing and revenue optimization is the process of intelligently using a combination of market, customer, product, promotion, and supply-and-demand data to improve business margins by either increasing unit prices or increasing gross revenues. This process seeks intelligent tradeoffs among various competing objectives consistent with an organization's business strategy. ...
- White papers 2005-10-10
- Automotive Component Product Development Enhancement Through Multi-Attribute System Design Optimization In an Integrated Concurrent Engineering Framework
- Automotive industry is facing a tough period. Production overcapacity and high fixed costs constrain companies' profits and challenge the very same existence of some corporations. Strangulated by the reduced cash availability and petrified by the organizational and products' complexity, companies find themselves more and more inadequate to stay in synch...
- White papers 2005-02-01
- Supply Base Optimization and Integrated Supply Chain Management
- Competition is not just firm versus firm, but chain versus chain or network versus network. Company executives have recognized the pivotal role of supply chain management and the organizational benefit of integrated supply chain management. The analysis revealed in the paper signifies that benefits are obtainable through leveraging effective supplier...
- White papers 2005-01-01
- Customer Experience Optimization: Maximizing Value From Enterprise Customer Relationship Management Investments
- As an organization considers how to best implement CRM using the customer as the design point, it becomes clear that while not all customers will be treated the same, each customer's experience must be optimized (where "Optimized" does not necessarily mean "Maximized"). This notion, which the authors' call "Customer Experience...
- White papers 2004-11-01
- BI: A Competitive Advantage
- The competitive game is changing for retail. As the industry continues to consolidate, retailers have begun to realize that using technology to better understand customer buying behavior, to drive sales and profitability, and to reduce operational costs is a necessity for long-term survival. This article shows how the retailers, in...
- White papers 2004-10-01
- The Business Process Maturity Model: A Practical Approach for Identifying Opportunities for Optimization
- When the authors started to design a Business Process Maturity Model, it became clear that the typical five-stage model so prevalent in the marketplace today simply wasn't up to the task. Their goal was to provide balance between a simple representation to which everyone could easily relate and a model...
- White papers 2004-09-01
- Real-Time Profit Optimization
- Advances in Information Technology have resulted in remarkable opportunities for both marketing and supply chain management. In the marketing sector, firms are increasingly able to understand individual customer preferences that improve the ability to optimize revenue generation. In the supply chain area, firms can employ technology to improve the visibility...
- White papers 2004-06-15
- Recovering Volatility From Option Prices by Evolutionary Optimization
- This paper proposes a probabilistic approach for estimating parameters of an option-pricing model from a set of observed option prices. The approach is based on a stochastic optimization algorithm, which generates a random sample from the set of global minima of the in-sample pricing error and allows for the existence...
- White papers 2004-05-01
- Teaching Pricing and Revenue Optimization
- Pricing and revenue optimization, defined as the formulation and solution of tactical pricing decisions using constrained optimization, is becoming an increasingly popular subject to be taught at the MBA level. This article gives an overview of the field and outlines the scope of the area, describes specific topics that can...
- White papers 2004-01-19
- Ranking Function Optimization for Effective Web Search by Genetic Programming: An Empirical Study
- This white paper document reports the experience of applying Genetic Programming GP to the ranking function discovery problem leveraging the structural information of HTML documents. The paper also reveals that the empirical experiments using the web track data from recent TREC conferences shows that it is possible to discover better...
- White papers 2003-12-08
- Dynamic Customer Relationship Optimization: Create Customer Conversations That Clearly Differentiate Your Business With Teradata CRM
- The most important thing any business does is communicate with prospects and customers. Do this well, and the customers will know exactly why they should choose a person's company - the differentiation will be clear. Teradata optimizes the power to create and personalize compelling value propositions across the right channel...
- White papers 2003-10-01
- Campaign Analysis and Optimization
- As the use of retention-based e-mail programs grows, interactive marketing is being integrated into enterprise-level marketing functions. Institute robust, statistically valid testing practices that maximize both sales and marketing intelligence.
- White papers 2003-01-01
- Demand Chain Optimization: Pitfalls and Key Principles
- This white paper illustrates how to avoid the common pitfalls and how to reap the benefits of demand chain management. The principles described will profoundly influence ones demand chain. It is gratifying to see that companies that have mastered demand chain excellence, avoiding the pitfalls and implementing the principles described...
- White papers 2003-01-01
- Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability
- This study presents a joint optimization approach addressing two issues: the segmentation of customers into homogeneous groups of customers and determining the optimal policy towards each segment. It implements this joint optimization framework in a direct-mail setting for a charitable organization. It further determines which marketing policy is optimal using...
- White papers 2002-05-17
- The Value of True Marketing Optimization
- Goals have changed for today's enterprise marketing organizations. In recent years, traditional target marketing strategies have enabled marketers to organize data, discern data patterns relevant to consumer's purchasing behavior, and automate the campaign execution process. This article provides a small case -study showing how the company employed the Marketswitch Solution....
- White papers 2001-06-15
- Enterprise Profit Optimization- The Next Wave in Value Creation
- By tightly integrating pricing actions and supply chain actions, EPO provides companies with the tools they require to quickly and effectively achieve optimization goals. Visionary executives have long dreamed of maximizing the return from their assets through the end-to-end optimization of their business. The development and continued evolution of Supply...
- White papers 2001-04-15
- Multi-Layered Collaborative Procurement Planning and Optimization
- This paper reports preliminary results of a study conducted in the environment of a prime contractor and its suppliers. It investigates the opportunities and requirements for optimizing supply chains. A description of multi-layered collaborative procurement planning and optimization will demonstrate how to maximize supplier relationships through the use of emerging...
- White papers 2000-12-21
Additional Resources
- GameFly.com Chooses Omniture Test&Target to Improve Online Customer Experience and Increase Registration
- Omniture, Inc. (NASDAQ: OMTR), a leading providerof online business optimization software, today announced that GameFly.comhas selected Omniture Test&Target to improve its users' online video gamerental experience and provide quantifiable results from its new onlinemarketing campaigns. GameFly is theleading video game rental service. Consumers sign up...
- Articles 2008-07-10
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