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- Why a Search Audit is Essential
- Hordes of firms are taking their search marketing strategy in-house. It's a recent phenomenon; in the past, freelancers and consultants, were the go-to point-people. In order to make that critical choice, and other decisions, about your future web marketing strategy you should perform a site audit. What does an audit...
- Blog posts 2008-03-05
- Jewelry Television Uses Omniture to Optimize Integrated Marketing Campaigns Across Email, Broadcast, RSS Feeds, Video and Paid Search
- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software , today announced that Jewelry Television JTV, the nation's fastest-growing home shopping network, has selected Omniture to increase online ROI by optimizing the performance of their multi-channel marketing strategies. As the company executes integrated...
- Research articles 2007-10-18
- Office Depot Selects 360i to Manage its Paid Search Engine Marketing Campaigns
- NEW YORK -- 360i:
- Research articles 2005-09-27
- Paid search's appeal escalates; ROI makes format online marketing staple for Ford, others.(Interactive)(Microsoft ends its licensing deal with Internet search provider LookSmart)
- Byline: TOBI ELKIN Byline: TOBI ELKIN
- Research articles 2003-10-13
- Zenith Forecast: In '09, Only Online Grows
- Every major media category is set to see global revenues shrink this year, as only online is poised to end 2009 on the plus side, ZenithOptimedia said in the media agency’s latest forecast. Worldwide, online will be up 9.2 percent, Zenith said, revising its July prediction of 10.1 percent...
- External links 2009-10-19
- Starting a Search Engine Marketing Campaign
- Convincing customers to buy what the seller has to offer at the right time and right place is one of the biggest challenges facing marketers. Paid search engines have turned the tables, making it much easier and more cost-effective for customers to find the seller. Article includes that with limited...
- White papers 2003-01-01
- Paid Search Killed the Banner
- The article states that Pay-for-placement, paid inclusion, and other new ad formats appear to be sucking the life out of revenue generated by the banner. The would-be fate of banners has been the subject of much conjecture from industry soothsayers. Internet advertising had begun to travel down the birth canal...
- White papers 2003-05-12
- iProspect Outsourced SEO Metrics ROI Study
- The iProspect Outsourced SEO Metrics & ROI Study finds that a significantly greater number of search marketers who outsource the management of their natural search engine optimization SEO to an SEM firm - who also participate in paid search advertising and can measure the return on investment of both their...
- White papers 2005-08-01
- The Power of Creative Tactics on Paid Search Auctions
- Although optimization of bid prices is a critically important area, it is only half of the challenge. Improving the landing pages and advertising creative, adding keywords to the campaign, increasing the site's conversion power, and adding negative matches all affect the conversions and cost equation. A comprehensive pay per click...
- White papers 2005-07-27
- Marketing & Branding Forecast: Online Advertising and E-mail Marketing Through 2008
- After two years of flat growth, the online advertising market grew 10 percent in 2003, fueled by a 50 percent surge in paid search spending. Growth will continue at a rate of 19 percent compounded annually through 2008, when overall online ad spending will reach $14.8 billion. Paid search is...
- White papers 2003-03-01
- Is Your Paid Search Advertising Generating Positive Financial Results?
- As an online business, a person may be familiar with or currently utilize "Pay for performance" search engines to send visitor traffic to the website. Also known as pay-per-click, PPC or paid search, it has literally taken the online marketing world by storm especially the two largest players, Overture and...
- White papers 2006-02-18
- Ask Not What The Agency Can Do For You...
- Agencies are not always sure about the value of search, so marketers must drive the positive awareness. On the one hand, the arguments centre on the agencies' reluctance to adopt the medium for reasons such as search is too small, too accountable or not sexy enough. This paper explains five...
- White papers 2008-01-22
Additional Resources
- iProspect Earns a Top 3 Spot in Both SEO and Paid Search in Leading Analyst Firm's Search Engine Marketing Agency Constellation Report; SEM Firm Lauded for its Sophisticated Technology and Rigorous Employee Training
- WATERTOWN, Mass. -- iProspect www.iprospect.com, the Original Search Engine Marketing Firm, today announced it has been named one of the top three companies in both the natural search engine optimization and paid search marketplaces in the just-published JupiterResearch "Search Engine Marketing Agency Constellation" report.
- Research articles 2006-08-15
- 24/7 Real Media Leads Paid Search Category in 2006 Search Engine Marketing Agency Constellation Report; Highly Regarded Analyst Firm Cites 24/7 Real Media's ''Impressive Capabilities,'' Global Presence and High Client Satisfaction
- NEW YORK -- For the second time in a row, 24/7 Real Media (NASDAQ: TFSM), a leading global digital marketing company, has been identified as a top paid search marketing provider in JupiterResearch's 2006 Search Engine Marketing SEM Agency Constellation report. The report rated 24/7 Real Media highest in terms...
- Research articles 2006-08-10
- Jupiter Research Constellation Report Validates Reprise Media's Leadership Position in the Search Marketing Industry; Report cites SEM firm's strength in both paid and organic search
- NEW YORK -- Reprise Media, a full-service search engine marketing firm headquartered in New York City, received high marks in Jupiter Research's Search Engine Marketing Agency Constellation Report, reinforcing the company's position as a best-of-breed provider of both paid and organic search services.
- Research articles 2006-08-10
- Fathom Online Selects Mediaplex to Support Paid and Natural Search Marketing Efforts
- SAN FRANCISCO -- ValueClick, Inc.'s (NASDAQ:VCLK), Mediaplex division today announced that Fathom Online has selected Mediaplex's MOJO Adserver tools to track and measure data for paid and natural search marketing campaigns. Mediaplex technology tightly integrates with Fathom Online's digital marketing data integration platform, Triton, which delivers unparalleled search marketing reporting...
- Research articles 2005-12-19
- Avenue A / Razorfish Search Wins a Host of New Paid Search and Search Engine Optimization Clients
- SEATTLE -- Avenue A | Razorfish, the largest interactive agency and an operating unit of aQuantive, Inc. (NASDAQ:AQNT), today announced that its Search Engine Marketing SEM agency, Avenue A | Razorfish Search (www.ar-search.com), will be managing search programs for four new clients -- AAA, PhotoWorks, Scientific American and The SCOOTER...
- Research articles 2005-10-17
- Wow – Google Marries Video To Paid Search Ads
- Okay, this is too cool. I've heard about this, but hadn't seen it live and in the wild until today. While not entirely surprising, the fact that Google has added video to the paid search ads in their results is kind of a big deal. On certain searches, you can...
- News items 2009-09-01
- ClickEquations Raises $3 Million For Paid Search Platform
- Paid search management platform startup ClickEquations has raised $3 million in a round of funding, according to an SEC filing. The company’s pay per click software is used by advertisers and agencies to manage paid search campaigns. The company was known until April as Commerce 360 and had previously...
- External links 2009-08-28
- Atlas Adds MSN adCenter to its Paid Search System
- SEATTLE -- Atlas (www.AtlasSolutions.com), a provider of digital marketing technologies and expertise, and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced the availability of adCenter from MSN within Atlas Search, part of the Atlas Digital Marketing Suite, the industry's first and only integrated search marketing and online campaign...
- Research articles 2005-12-20
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