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- Rethinking Automotive Purchasing: From Price Pressure to Partnership
- In today's automotive markets, where product differentiation at competitive costs is essential to sustainable growth, OEMs must strike a difficult balance between capturing the best possible innovation from their suppliers and keeping costs within reasonable margins. While most OEMs have extensive experience in the area of cost reduction, the art...
- White papers
- Partnerships and Cause Related Marketing: Building Brands for the future
- Cause related marketing and corporate social responsibility can go a long way in building a reliable brand image and reputation. While campaigns vary in scope and design, the nature of most relationships carry common elements like synergy, trust and influence. This paper looks closely at some of the key factors...
- White papers
- Can You See Me? Visibility in Your Supply Chain Minimizes Surprises
- Relationships with suppliers have to change so they can better serve the needs. By allowing the supply chain partners and suppliers visibility into the forecasts, orders, inventory levels, and manufacturing schedules one enables them to make better decisions about how they supply materials. True supply chain excellence requires everyone along...
- White papers
- New Product Strategy and Partnership/Acquisition Focus for Medical Products Company
- This $200 million disposable medical device division of an international medical products company faced maturity in its present markets and limited R&D funds to allocate to next-generation products. PRTM was hired to implement an actionable product strategy so the company could realize its dreams of being a major player in...
- Case studies
- A Company Steeped in Tradition
- DaimlerChrysler has engaged in a series of portal projects in order to provide structured access to the huge amount of data and applications available to customers, partners and employees. One of the most successful usage scenarios has developed around the 'Supplier Portal', serving more than 15.000 individuals from around 7000...
- Case studies
- Young Production Company Has Heart And Soul In St. Louis, MO
- Behind every closed door lies a new opportunity. No one knows this better than Helen Hempstead, Steve Schoen, John Leimkuehler and Jorge Riopedre, owners of Cor Productions. After being laid off from their jobs at a production studio, these former co-workers couldn't let their expertise in television and radio production...
- Case studies
- Virtual world Habbo inks marketing deal with US studio
- Teen-focused virtual world Habbo Hotel is about to unveil a promotional partnership with another US movie studio, after collaborating with Paramount and Lionsgate, a Habbo exec reveals. Central Europe director Phil Guest would not disclose which company is involved, but hints that Habbo will sell virtual merchandising for a...
- News items 2008-06-25
- Partnership: A Formula For Winning E-Commerce
- When building an online business, the common marketing strategies that come to mind include affiliate programs, banner advertising, search engine positioning and others. But one very important ingredient is seldom discussed: creating the right partnerships. A successful Internet business is rarely built on upon a one pillar. Rather, winning e-commerce...
- White papers 2008-01-01
- Strategic Sourcing: From Periphery to the Core
- The Idea in Brief Almost nothing a company does can't be outsourced anymore--even functions as critical as engineering, marketing, and manufacturing. Yet only 6% of the companies that outsource are satisfied with the practice. Why?...
- Articles 2008-01-04
- Competitive Strategy: Partnering For Competitive Advantage
- The right business strategies are necessary for people who are trying to start an online business venture. Nearly everyone is on the Internet nowadays, so it is very important that you understand how the Web works, so you can use it to your advantage. In order to have a successful...
- White papers 2007-12-01
- Branding And Positioning Go Hand-In-Hand To Create Market Winners
- The smart marketer uses strategically planned distribution to enhance brand equity. Although gaining new distribution with an alliance partner is less common, it can be extremely powerful. In fact, especially during challenging economic periods, the power of marketing partnerships brings expanded credibility and a cost-efficient means to gain distribution. Many...
- White papers 2007-12-01
- Partnership Brand Marketing: It's About Distribution Channels
- Branding is always mentioned when we speak with clients, but the author have found that very few companies really understand what a brand is and why it is important to their overall marketing strategy. Branding is very important to the business and possibly the most important asset one can develop....
- White papers 2007-10-09
- Developing a Channel Strategy
- What’s the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- All Together Now!
- In hotels, conference centers and exhibition halls all over the world, people just like us conduct summits and symposia to discuss what we will be doing in the next five years. Free buffets are consumed, PowerPoint presentations endured and conclusions drawn. Often these conclusions are a bit overstated, more rarely...
- Blog posts 2007-11-09
- Collaborating for Improved Product Development
- More and more companies are collaborating on product development programs. The objective is to reduce production costs, make better use of skilled, specialist resources, and speed up the time to market. Tools like videoconferencing and the use of secure extranets have simplified collaboration. What You Need to KnowWhy is...
- Articles 2007-10-31
- Planning to Enter a Foreign Market
- Foreign markets can be very attractive to a business looking for new customers, especially when its home market is becoming saturated. Such an expansion, however, needs to be thoroughly researched and carefully planned to ensure that the timing is right. To begin with, a business needs to have successful products...
- Articles 2007-10-19
- Empty PR Exercises That Make Your Company Look Amateurish
- Does your company ever dilute its credibility with these types of very common lame-o announcements? Lame Partnership Initiatives -- When Google and IBM announce [even relatively mundane] joint initiatives (like today's announcement that they're partnering to "promote new software development methods" in research and academia), tier-1 business...
- Blog posts 2007-10-08
- Comarketing with Partners
- Joint marketing projects with business partners can improve results and make budgets go further. Successful comarketing programs must deliver mutual benefit while building on the brand and corporate strengths of each partner. What You Need to KnowWhy is cooperative marketing important?In a highly competitive environment, partnership marketing is one...
- Articles 2007-10-01
- Chairing a Brainstorming Meeting
- Sometimes meetings are held in order to pool knowledge and ensure that everyone is on the same page; but at other times meetings call for more creative input. Such meetings may be held to come up with:the idea behind a new product or servicea namea soundbitea marketing campaignpotential project partnersIn...
- Articles 2007-07-03
- Company And Marketing Strategy: Partnering To Build Customer Relationships
- This presentation explains company and marketing strategy with partnering to build customer relationships.
- Presentations 2007-01-01
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