marketing and perception

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Personal Performance: How to Position Yourself for Sales Success?

People pay attention to salespeople whom they believe have something important to say to them. That is the magic of positioning. How a particular product and company are positioned all have a lot to do with how successfully, or unsuccessfully, ones personal sales career will progress. There is a...

Tags: Performance, Positioning, Perception, Sales Strategy, Branding, Sales Force Management, Sales, Marketing

White papers 2003-01-01

Yes, Public Relations Can Help Your Business

It was learned long ago that people act on their own perceptions of the facts, leading to predictable behaviors about which something can be done. Therefore, a public relation tries to create change or reinforce that opinion by reaching, persuading, and moving-to-desired-action the very people whose behaviors affect an organization....

Tags: Behavior, Perception, Public Relations, Marketing, Corporate Communications

White papers 2003-01-01

Truth, Fact and Perception a Constant PR Challenge

"PR practitioners work with facts, perception and truth every day. Perception, is the process by which humans collect information and a basis for how humans see things. When PR practitioners talk about changing perceptions, they mean two things, whether they discuss it or not --changing individuals’ ways of perceiving,...

Tags: Public Relations, Marketing, Corporate Communications, Perception, Fact, Practitioner

White papers 2003-01-01

Public Relations Revealed (Part I): How Public Relations Creates or Improves A Company’s Identity

Article induces that public relations professionals begin to improve a negative perception by first uncovering the perception through market research, communications audits, polls, and surveys. It may be that QRS doesn't know why its sales have declined. An audit will help answer that question. Once the negative perception is identified,...

Tags: Article, Public Relations, Perception, Identity, Corporate Communications, Marketing

White papers 2003-01-01

Public Relations: Converting the Non-Believers

What’s the real reason some managers shy away from public relations? It is believe they don’t understand, or believe, the direct connection between what public relations is capable of delivering and their need to achieve specific business objectives. People act on their perception of the facts; those perceptions lead to...

Tags: Client/employer, Public Relations, Marketing, Corporate Communications, Perception

White papers 2003-01-01

The Perception And Management Of Service Levels

In the IT business domain, Service Level Management SLM is the methodology of ensuring that adequate levels of service are delivered to the clients in accordance with the cost demanded. Perception plays a key role in determining the customer satisfaction. The paper examines various factors towards measuring service satisfaction.

Tags: It Operations, It service Management, Marketing, Service Level Management, Service Management, Perception, Product Marketing, Nextslm.org

White papers 2003-01-01

Marketing: Focus, Values, And Perception

From the executive summary: ‘It is seldom the lack of goals that causes failures, it is more often the lack of connection between values and the opportunity in business or in life. Experts suggest that values determine motivation, motivation determines focus, and focus determines progression, results and success.’ Hence, it...

Tags: Motivation, Perception, Leadership, Marketing Research, Management, Marketing

White papers 2003-01-01

Australian and Taiwanese Advertiser's Perceptions of Internet Marketing

With the Internet being a relatively new communication medium, the perceptions of advertising agencies on the use and future of Internet marketing has important implications for companies using these agencies to develop their advertising strategies. This research investigates the perception of advertisers towards the use of the Internet as a...

Tags: Marketing, Marketing Research, Internet, Advertiser, Perception, Internet Marketing, University Of New South Wales

White papers 2002-07-31

Positive Affectivity and Accuracy in Social Network Perception

This paper investigates how positive affectivity influences people's perception of the patterns of social relationships around them. Positive affectivity was measured as trait positive affect. The outcome variable was accuracy in the perception of informal patterns of social interaction in a group (i.e., the group's network structure). The results suggest...

Tags: Networking, Online Communications, Marketing, Advertising & Promotion, Harvard Business School, Social Networking, Perception, Network

White papers 2001-08-16

Monitoring Public Perception of Medical Products by Automatically Assigning Metadata to Online Discussion Group Postings

This paper describes an ongoing project whose goal is to create a digital library of public perceptions of over-the-counter and prescription drugs. The Web has created an unprecedented opportunity to mine and organize public perceptions and experiences with medications. There are hundreds of chat rooms devoted to medical conditions and...

Tags: Web, Chat Room, Medical Product, Monitoring, Perception, Healthcare, Channel Management, Marketing

White papers 2001-06-17

Increase Sales with Color, Sound, Taste, Smell & Touch

Marketing is largely a game of getting the customer to perceive the product or service in a certain way. Perception occurs when one of the five senses vision, hearing, taste, smell and touch is affected. In this way, marketers use color, sound, flavors, scents and surface to shape your perceptions....

Tags: Article, MarketingProfs, Sales, Perception, Marketing Research, Marketing

White papers 2001-03-08

Increase Sales With Color, Sound, Taste, Smell And Touch

From the executive summary: 'Marketing is largely a game of getting the customer to perceive the product or service in a certain way. Perception occurs when one of the five senses viz. vision, hearing, taste, smell, and touch is affected. In this way, marketers use color, sound, flavors, scents, and...

Tags: MarketingProfs, Perception, Sales Strategy, Games, Strategy, Sales Force Management, Marketing Research, Sales, Personal Technology, Management, Marketing

White papers 2001-03-08

Additional Resources

Authentic personal branding: most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity. To be successful in life, you need a personal brand to sell yourself

[ILLUSTRATION OMITTED] A BRAND is the expectations, image, and perceptions it creates in the minds of others, when they see or hear a name, product or logo. Microsoft, Nike, Toyota, Volvo, and Coke tell us how they want us to perceive their products. These brands don't communicate about...

Articles 2008-12-01

Cameron still has much to do

LEADING ARTICLE Here is the deal and why it is still not sealed. David Cameron has shown himself to be a highly proficient politician who has learned a great deal from Tony Blair about how to win against a tired, long-serving government. He is personable, clever...

Articles 2008-09-28

Slowdown leaves Moss Bros on the rack

Investment Column Our view: Sell Share price: 24.75p (-0.25p) A look through the family photo album could in many cases be like looking at a Moss Bros catalogue through the years: high-school leavers' ball, graduation, wedding, christening and so on....

Articles 2008-09-26

Obama Expected to Better Address Housing Market Issues than McCain, According to Zillow.com® Survey

Housing/Mortgage/Foreclosure Among Top 3 Issues New President Should be Prepared to Address SEATTLE, Sept. 26 /PRNewswire/ -- There's no shortage of issues presidential candidates must be prepared to contend with if elected and a new survey(1) shows 58 percent of Americans think that, between the two major...

Articles 2008-09-26

Ominous signs that this crisis is far from over

LEADING ARTICLE Our governments still have much to do to rescue our economies The bulls charged back into the arena much too soon. When news filtered out a week ago of an unprecedented United States Government plan to nationalise the toxic debt of Wall Street, American...

Articles 2008-09-25

Bloom Media Wins Anglian Home Improvements Account

LEEDS, England, September 24 /PRNewswire/ -- Leeds based Digital Agency Bloom Media have been appointed by Double Glazing and Conservatories giant Anglian Home Improvements on the back of an innovative proposal for Search Engine OptimisationSEO and Online Brand Management. Marketing Director Martin Troughton commented, "SEO is critical...

Articles 2008-09-24

A Biosimilars Series Stakeholder Analysis - Analyse the Current and Future Market Outlook

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/6d640c/biosimilars_series) has announced the addition of the "Biosimilars Series: Stakeholder Analysis" report to their offering. Although Europe is leading the way, the biosimilar industry is very much in its infancy, with the perception of key decision makers critical to the initial rate...

Articles 2008-09-24

Choices and Demand Drive Uptake in the North American Electronic Access Control Systems Market

MOUNTAIN VIEW, Calif. -- Terrorism and escalating security threat perceptions have had huge ramifications on the security environment in North America, bringing vigor into the security surveillance market. Demand has escalated with the pressing need to protect critical infrastructures as well as commercial establishments from threats such as vandalism, break-ins,...

Articles 2008-09-23