Pfizer Inc.

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• J&J CEO Rubs Pfizer's Face in Disastrous Consumer Products Sale of '06

  BNET - 2009-11-25

  Toldya: One year ago, BNET noted that Pfizer PFE must have been crazy to sell its consumer products unit to Johnson & Johnson JNJ. The deal included brands such as Nicorette, Zantac and Benadryl. J&J's Q3 earnings report showed that the consumer products unit has done much better than its...

  Tags: Johnson & Johnson, Pfizer Inc., Sales Strategy, Healthcare, Branding, Financial Accounting, Sales, Marketing, Finance, Jim Edwards

• Pfizer Tries Again for Sanctions Against Neurontin Witness

  BNET - 2009-11-13

  Pfizer PFE is playing hardball in its attempt to get sanctions applied to an expert in the Neurontin litigation who contacted another witness wthout the drug company's permission. The company is asking a judge to overturn the ruling of a federal magistrate that sanctions should not be applied to Dr....

  Tags: Sanction, Pfizer Inc., Litigation, Advertising & Promotion, Business Operations, Marketing, Jim Edwards

• Auxilium Pharmaceuticals, Inc. 3Q09 (Qtr End 9/30/09) Earnings Call Transcript

  Seeking Alpha - 2009-10-28

  Question-and-Answer SessionOperator Operator Instructions Your first question comes from the line of Marshall Urist with Morgan Stanley. Please proceed. Marshall Urist - Morgan Stanley Yeah, hi guys, good morning. Couple of things, first one just from your comments on the – on the Pfizer, Pfizer said in...

  Tags: Pfizer Inc., Call Transcript, Earnings, Pricing Strategy, Morgan Stanley, Auxilium Pharmaceuticals Inc., Pricing, Marketing Research, Federal Government, Marketing, Government, Seeking Alpha

• UPDATED: What Agencies Need to Know About Pfizer's Viagra Account

  BNET - 2009-10-06

  Any agency pitching Pfizer's Viagra account may want to bear the following in mind: The patent on Viagra expires somewhere between June 2011 and March 2012, which is when the client will likely end its ad budget for the brand. by Jim Edwards

  Tags: Agency, Pfizer Inc., Viagra, Advertising & Promotion, Marketing, Jim Edwards

• Actavis launches challenge to Pfizer drug

  Financial Times - 2009-10-01

  Actavis, the Iceland-based generic company, yesterday launched the most high profile commercial challenge in western Europe to Pfizer's best-selling and patentprotected medicine.The company said it had made a first shipment of 30m tablets into Spain of a cheaper variant of Lipitor, known generically as atorvastatin, which is widely prescribed...

  Tags: Spain, Patent, Pfizer Inc., Actavis, Company News, General News, Health & Healthcare, Marketing, New Products & Services, Financial Times

• Pfizer Rep Alleges Viagra Promoted With Unapproved Materials: "Get Those Things Cleaned Up!"

  BNET - 2009-09-08

  Blair Collins, a former Pfizer sales rep who received $2.4 million as one of the whistleblowers in the $2.3 billion Bextra settlement, alleged that reps used unapproved studies and pricing sheets to promote Viagra, among other drugs. by Jim Edwards

  Tags: Pfizer Inc., Pricing Strategy, Viagra, Pfizer Rep, Pricing, Marketing Research, Sales Strategy, Litigation, Marketing, Sales, Business Operations, Jim Edwards

• Pfizer Faces $21 Billion in Fines for Pharmacia's Crimes; 32 Other Companies on the Hook

  BNET - 2009-02-18

  A jury verdict in Wisconsin could expose Pfizer to up to $21 billion in fines after the company was found guilty of gaming Medicaid. It will likely prompt a wave of settlements from other drug companies that are on the hook in this raft of cases. Pfizer,...

  Tags: Pfizer Inc., Wisconsin, Pharmacia, Pricing, Healthcare, Marketing Research, Marketing, Jim Edwards

• Pfizer Asks Media Members: How Are We Doing?

  BNET - 2009-02-09

  Pfizer is polling about 250 members of the media to find out whether its PR operations are any good. The move appears to be part of Pfizer PR chief Ray Kerins' drive to change Pfizer's image from a Kremlin-esque castle of puzzles into a more communicative, forthright enterprise. ...

  Tags: Pfizer Inc., Survey, Public Relations, Marketing Research, Marketing, Corporate Communications, Jim Edwards

• Pfizer Ends Its "Unwritten Rule": Don't Return Reporters' Calls

  BNET - 2009-02-05

  Pfizer pr chief Ray Kerins said that Pfizer had an "unwritten rule" for dealing with the media: Don't return reporters' calls. Here's what Ad Age says he told the Business Development Institute's Real-Time Communications Conference: Back in 2007, on the second day of his new job as Pfizer's global...

  Tags: Pfizer Inc., Transparency, Public Relations, Recruitment & Selection, Marketing, Corporate Communications, Human Resources, Workforce Management, Jim Edwards

• Pfizer Paid Medical Director for State-Funded Anti-Smoking Campaign

  BNET - 2009-01-12

  UPDATE: The doctor at the center of the report says his roll was misrepresented, and that there was no overlap between his time at Pfizer and the anti-smoking project he later led. See comments section below for full statement. The medical director of a state-funded anti-smoking project...

  Tags: Pfizer Inc., Director, Corporate Communications, Sales Strategy, Taxes, Free Trade, Payroll Solutions, Operational Accounting, Marketing, Sales, Financial Planning, Finance, Jim Edwards