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- Jump Into the Web 2.0 Game
- Another company's jumping on the Web 2.0 bandwagon to revive its finances. Decreased profits in Playboy's TV and magazine operations have inspired its new "sexy social networking site," Playboy U. The site will be for college students only, prohibiting users whose email addresses don't end in .edu. Playboy hopes infiltrating the college market...
- Blog posts 2007-08-22
- Playboy TV.(Playboy Television International L.L.C. promotes Sherijo Damico, Shawn Gannon, Jim Albertone, Julie Lee, Lee Yi promoted)(Brief article)
- Playboy TV has elevated SHERIJO DAMICO to regional vice president, sales and affiliate marketing, Western region, based in Los Angeles; and SHAWN GANNON to regional vice president, sales and affiliate marketing, ... Playboy TV has elevated SHERIJO DAMICO to regional vice president, sales...
- Research articles 2006-03-13
- Making On Demand a mass medium: VOD providers assess marketing strategies to raise consumer awareness.(video-on-demand)
- Now that cable operators and content providers agree that Television On Demand is ready for prime time, how do they raise consumer awareness and combat consumer confusion among myriad digital offerings such as digital tiers, HDTV, PVRs and DVD? Now...
- Research articles 2003-11-03
- Operators get more daring with adult films.
- Cable operators, long used to treading lightly when it comes to pushing adult movies on pay-per-view, are now getting a bit more daring in their marketing approach to blue films. But community mores and the feeling that promotional dollars should Cable operators,...
- Research articles 1993-07-19
- Robert J. Perkins appointed executive vice president, marketing and corporate development, Playboy Enterprises Inc
- CHICAGO--BUSINESS WIRE--Sept. 17, 1996-- Robert Bob J. Perkins has been appointed executive vice president of marketing and corporate development for Playboy Enterprises, Inc., effective October 1. The announcement was made today by Playboy Chairman and Chief Executive Officer Christie Hefner, to whom Perkins will report.
- Research articles 1996-09-17
- This Just In.(Verizon Communications Inc begin marketing its service)(Cisco Systems acquires Tivella)(Playboy Television International L.L.C wraps off show )
- By Staff By Staff
- Research articles 2006-12-18
- Fishing for laughs on CTAM's stage.(Though The Wire)(a discussion of the CTAM Summit)
- Before Cable & Telecommunications Association for Marketing CEO Char Beales and Microsoft Corp. CEO Steve Ballmer took center stage at the CTAM Summit's opening general session in Seattle last week, conference co-chairs Rich Cronin and Joe Roon Before Cable & Telecommunications Association for Marketing...
- Research articles 2003-07-28
- Scene. (Scene & Noted).(marketing manager of worldwide home video)
- Playboy Home Video has promoted Olenka Was to marketing manager of worldwide home video. Formerly the worldwide home video administrator, Wos will continue to be the key liaison for Playboy's new international partner, Modern Entertainment, and wil Playboy Home Video has promoted Olenka Was...
- Research articles 2002-10-21
- Playboy consolidates power base, broadens marketing plans. (Playboy Home Video)
- Playboy consolidates power base, broadens marketing plans Playboy consolidates power base, broadens marketing plans
- Research articles 1991-12-06
- Ops start to bring adult PPV out of the closet. (multiple-systems operators; pay-per-view TV)
- Once shy about marketing adult pay-per-view programming, operators are beginning to step up promotional efforts to pump up revenue opportunities from the genre. Operators say they've enjoyed higher buy-rates and revenues from their recent aggress Once shy about marketing adult pay-per-view programming,...
- Research articles 1995-04-24
- @ UBS Media Week: Playboy's Hunt For New CEO; 'We Don't Know How Long It Will Take'
- Not surprisingly, Christie Hefner, the outgoing CEO of Playboy (NYSE: PLA), was a no-show for her scheduled appearance at the UBS Global Media and Communications PDF conference. Instead a quartet of the company's execs sought to make the case that Playboy's long-awaited web relaunch will turn things around. The...
- External links 2008-12-09
- Playboy Q2 2009 Earnings Call Transcript
- Question-and-Answer Session Operator Operator Instructions We’ll take our first question from David Miller with Caris & Company. David Miller - Caris & Company Good morning. A few questions -- first of all, I think you guys -- Linda, correct me if I’m wrong, you’ve taken charges either restructuring or...
- Earnings calls 2009-08-04
- Is There a Case for Playboy + Maxim?
- We've been doing our channel checks for some time on the fates of two iconic brands in the men's magazine industry. One is more troubled than the other, and both, in the end, will have a different owner, sooner rather than later. Both Playboy and Maxim have gone through...
- External links 2009-08-11
- Quiznos Continues Porn-Themed Advertising with "2 Girls 1 Sub" Playboy Tie-in
- Quiznos continues its porn-themed advertising in a joint web promotion with Playboy titled, "2 Girls 1 Sub." The video below comes after the chain's ambiguously gay "put it in me" ad for its Torpedo sandwich, which BNET noted in March. by Jim Edwards
- Blog posts 2009-05-20
- Cable's back in Playboy tax promo. (Marketing & Advertising).(Playboy TV promotion for April, 2003)(Brief Article)
- Apparently to Playboy TV, sex and taxes go together. As a way to promote the adult channel as escapism in a month when people are stressed out about the Internal Revenue Service's April 15 income-tax filing deadline, that channel has slated its &qu Apparently...
- Research articles 2003-02-10
- Playboy sets ambitious fall marketing plan. (Playboy Television)
- In its most ambitious consumer promotion ever, Playboy Television will offer a multitiered, monthlong "Kiss Across America" campaign beginning in October. The promotion will feature a free Playboy preview, separate consumer and affiliat In its most ambitious consumer promotion ever, Playboy Television...
- Research articles 1996-09-30
- Discounted Playboy proves popular in Florida system. (Playboy's pay-per-view service)(Marketing)
- Discounted Playboy Proves Popular in Florida System CAPE CORAL, Fla. -- A cable operator here has parlayed a discount on its Playboy at Night pay-per-view programming into a substantial increase in overall PPV buys. Telesat Cable,...
- Research articles 1991-07-08
- The bunny hops into marketing performance: a new data warehouse and software help improve customer retention efforts.(Playboy Entertainment Group Inc. launches playboy.com)
- Playboy.com, the online presence of Playboy magazine, had little consistency in the way units measured business performance and reported results to management. The site created reports manually, merging data from available applications and hand-enter Playboy.com, the online presence of Playboy magazine, had little consistency in...
- Research articles 2005-08-01
- Playboy Youth Marketing Strengthened With New Appointment; Alison Raleigh Promoted To Manager
- CHICAGO--BUSINESS WIRE--Feb. 22, 1999--Playboy boosts its youth marketing effort by promoting Alison Raleigh to the newly created position of college marketing manager. The move demonstrates Playboy's dedication to youth marketing and its commitment to connect with today's young men.
- Research articles 1999-02-22
Additional Resources
- PUTTING MORE PLAY IN PLAYBOY: CALIFORNIA SUNSHINE ACTIVEWEAR GETS LICENSE FOR PLAYBOY ACTIVE LINE.
- Playboy Enterprises Inc. will be getting into the activewear business for fall '99. Playboy has signed a licensing agreement with Los Angeles-based California Sunshine Activewear Inc., to design and manufacture the new Playboy line. "Playboy is a lifestyle-oriented brand with outstanding global ...
- Research articles 1998-11-30
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