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- Jump Into the Web 2.0 Game
- Another company's jumping on the Web 2.0 bandwagon to revive its finances. Decreased profits in Playboy's TV and magazine operations have inspired its new "sexy social networking site," Playboy U. The site will be for college students only, prohibiting users whose email addresses don't end in .edu. Playboy hopes infiltrating the college market...
- Blog posts 2007-08-22
- Playboy TV.(Playboy Television International L.L.C. promotes Sherijo Damico, Shawn Gannon, Jim Albertone, Julie Lee, Lee Yi promoted)(Brief article)
- Playboy TV has elevated SHERIJO DAMICO to regional vice president, sales and affiliate marketing, Western region, based in Los Angeles; and SHAWN GANNON to regional vice president, sales and affiliate marketing, ... Playboy TV has elevated SHERIJO DAMICO to regional vice president, sales...
- Research articles 2006-03-13
- Making On Demand a mass medium: VOD providers assess marketing strategies to raise consumer awareness.(video-on-demand)
- Now that cable operators and content providers agree that Television On Demand is ready for prime time, how do they raise consumer awareness and combat consumer confusion among myriad digital offerings such as digital tiers, HDTV, PVRs and DVD? Now...
- Research articles 2003-11-03
- Operators get more daring with adult films.
- Cable operators, long used to treading lightly when it comes to pushing adult movies on pay-per-view, are now getting a bit more daring in their marketing approach to blue films. But community mores and the feeling that promotional dollars should Cable operators,...
- Research articles 1993-07-19
- Robert J. Perkins appointed executive vice president, marketing and corporate development, Playboy Enterprises Inc
- CHICAGO--BUSINESS WIRE--Sept. 17, 1996-- Robert Bob J. Perkins has been appointed executive vice president of marketing and corporate development for Playboy Enterprises, Inc., effective October 1. The announcement was made today by Playboy Chairman and Chief Executive Officer Christie Hefner, to whom Perkins will report.
- Research articles 1996-09-17
- This Just In.(Verizon Communications Inc begin marketing its service)(Cisco Systems acquires Tivella)(Playboy Television International L.L.C wraps off show )
- By Staff By Staff
- Research articles 2006-12-18
- Fishing for laughs on CTAM's stage.(Though The Wire)(a discussion of the CTAM Summit)
- Before Cable & Telecommunications Association for Marketing CEO Char Beales and Microsoft Corp. CEO Steve Ballmer took center stage at the CTAM Summit's opening general session in Seattle last week, conference co-chairs Rich Cronin and Joe Roon Before Cable & Telecommunications Association for Marketing...
- Research articles 2003-07-28
- Scene. (Scene & Noted).(marketing manager of worldwide home video)
- Playboy Home Video has promoted Olenka Was to marketing manager of worldwide home video. Formerly the worldwide home video administrator, Wos will continue to be the key liaison for Playboy's new international partner, Modern Entertainment, and wil Playboy Home Video has promoted Olenka Was...
- Research articles 2002-10-21
- Playboy consolidates power base, broadens marketing plans. (Playboy Home Video)
- Playboy consolidates power base, broadens marketing plans Playboy consolidates power base, broadens marketing plans
- Research articles 1991-12-06
- Ops start to bring adult PPV out of the closet. (multiple-systems operators; pay-per-view TV)
- Once shy about marketing adult pay-per-view programming, operators are beginning to step up promotional efforts to pump up revenue opportunities from the genre. Operators say they've enjoyed higher buy-rates and revenues from their recent aggress Once shy about marketing adult pay-per-view programming,...
- Research articles 1995-04-24
- Playboy Talking To Iconix About Possible Sale
- Playboy (NYSE: PLA) is in discussions with Iconix Brand Group to sell itself, Bloomberg News reports, citing unnamed sources. The report is short on details but says that Iconix—which owns brands including London Fog and Starter—has looked at Playboy’s books. More to come. by Joseph Tartakoff
- External links 2009-11-12
- Former Exec Griffiths Also In Talks To Buy Playboy
- A second bidder has emerged in the battle to take over Playboy (NYSE: PLA). The LA Times and Reuters both report that a group led by former Playboy Entertainment chief James Griffiths and PE firm Golden Gate Capital is in discussions to buy the company for around $300 million....
- External links 2009-11-13
- Playboy CFO Linda Havard Submits Resignation
- With some activity on the sale front appearing to be in full swing, Playboy Enterprises (NYSE: PLA) says CFO Linda Havard will step down on December 31. Havard, who had been in the role for 12 years, did not say where she would be headed next. In a statement,...
- External links 2009-11-16
- Golden Gate Capital Says It Won't Buy Playboy
- There goes one possible bidder for Playboy (NYSE: PLA). Golden Gate Capital, which was reportedly readying a joint-bid for the company along with former Playboy entertainment president James Griffiths, just put out a release saying in no uncertain terms that it’s not interested. Here’s the complete statement: “In response...
- External links 2009-11-16
- Playboy's Deal Coming This Week; Magazine To Be Managed by American Media
- The Playboy Enterprises (NYSE: PLA) deal is about to close, paidContent has learned, and the buyer is Iconix Brand Group, the London-based owner of London Fog, Joe Boxer, Ecko Unltd and others. What isn’t clear is the structure of the deal, whether it is a full buyout—or if Playboy...
- External links 2009-11-24
- Playboy Promotes Editorial Director Jimmy Jellinek To Chief Content Officer
- Amid ongoing plans to sell its media business piece-by-piece, comes news that Playboy Enterprises (NYSE: PLA) has promoted Jimmy Jellinek, editorial director for both its print and online units, to the newly-created role of chief content officer. Before working at Playboy, he was oversaw programming for Heavy.com, and prior...
- External links 2009-12-01
- Track Entertainment CEO Tells Maxim To Accept $40 Million Bid Or Close Up Shop
- Andrew Fox, CEO of lifestyle media and events company Track Entertainment, has offered Maxim magazine’s owners an ultimatum: accept his $40 million offer to buy the title or face a possible shutdown by March, the NY Post Page Six reports. Fox claims that in his hands, he can make...
- External links 2009-11-30
- @ UBS Media Week: Playboy's Hunt For New CEO; 'We Don't Know How Long It Will Take'
- Not surprisingly, Christie Hefner, the outgoing CEO of Playboy (NYSE: PLA), was a no-show for her scheduled appearance at the UBS Global Media and Communications PDF conference. Instead a quartet of the company's execs sought to make the case that Playboy's long-awaited web relaunch will turn things around. The...
- External links 2008-12-09
- Playboy Q2 2009 Earnings Call Transcript
- Question-and-Answer Session Operator Operator Instructions We’ll take our first question from David Miller with Caris & Company. David Miller - Caris & Company Good morning. A few questions -- first of all, I think you guys -- Linda, correct me if I’m wrong, you’ve taken charges either restructuring or...
- Earnings calls 2009-08-04
- Is There a Case for Playboy + Maxim?
- We've been doing our channel checks for some time on the fates of two iconic brands in the men's magazine industry. One is more troubled than the other, and both, in the end, will have a different owner, sooner rather than later. Both Playboy and Maxim have gone through...
- External links 2009-08-11
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