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	<title><![CDATA[marketing and playboy Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and playboy]]></description>
	<s:counts start="0" returned="20" found="26" />
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		<title><![CDATA[Playboy Promotes Editorial Director Jimmy Jellinek To Chief Content Officer]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-playboy-promotes-editorial-director-jimmy-jellinek-to-chief-content-off%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Amid ongoing plans to sell its media business piece-by-piece, comes news that Playboy Enterprises (NYSE: PLA) has promoted Jimmy Jellinek, editorial director for both its print and online units, to the newly-created role of chief content officer. Before working at Playboy, he was oversaw programming for Heavy.com, and prior...]]></description>
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		<pubDate>Tue, 01 Dec 2009 00:08:53 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/playboy.html"><![CDATA[Playboy]]></category>
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		<title><![CDATA[Track Entertainment CEO Tells Maxim To Accept $40 Million Bid Or Close Up Shop]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-track-entertainment-ceo-tells-maxim-to-accept-40-million-bid-or-close-u%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Andrew Fox, CEO of lifestyle media and events company Track Entertainment, has offered Maxim magazine&#8217;s owners an ultimatum: accept his $40 million offer to buy the title or face a possible shutdown by March, the NY Post Page Six reports. Fox claims that in his hands, he can make...]]></description>
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		<pubDate>Mon, 30 Nov 2009 15:19:42 -0800</pubDate>
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		<title><![CDATA[Playboy's Deal Coming This Week;  Magazine To Be Managed by American Media]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-playboys-deal-coming-this-week-magazine-to-be-managed-by-american-media%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The Playboy Enterprises (NYSE: PLA) deal is about to close, paidContent has learned, and the buyer is Iconix Brand Group, the London-based owner of London Fog, Joe Boxer, Ecko Unltd and others. What isn&#8217;t clear is the structure of the deal, whether it is a full buyout&#8212;or if Playboy...]]></description>
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		<pubDate>Tue, 24 Nov 2009 01:34:54 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/american+media+inc..html"><![CDATA[American Media Inc.]]></category>
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		<title><![CDATA[Golden Gate Capital Says It Won't Buy Playboy]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-golden-gate-capital-says-it-wont-buy-playboy%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ There goes one possible bidder for Playboy (NYSE: PLA). Golden Gate Capital, which was reportedly readying a joint-bid for the company along with former Playboy entertainment president James Griffiths, just put out a release saying in no uncertain terms that it&#8217;s not interested. Here&#8217;s the complete statement: &#8220;In response...]]></description>
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		<pubDate>Mon, 16 Nov 2009 23:48:35 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/golden+gate+capital+inc..html"><![CDATA[Golden Gate Capital Inc.]]></category>
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		<title><![CDATA[Playboy CFO Linda Havard Submits Resignation]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-playboy-cfo-linda-havard-submits-resignation%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ With some activity on the sale front appearing to be in full swing, Playboy Enterprises (NYSE: PLA) says CFO Linda Havard will step down on December 31. Havard, who had been in the role for 12 years, did not say where she would be headed next. In a statement,...]]></description>
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		<pubDate>Mon, 16 Nov 2009 22:58:02 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Former Exec Griffiths Also In Talks To Buy Playboy]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-former-playboy-exec-griffiths-also-in-talks-to-buy-playboy%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ A second bidder has emerged in the battle to take over Playboy (NYSE: PLA). The LA Times and Reuters both report that a group led by former Playboy Entertainment chief James Griffiths and PE firm Golden Gate Capital is in discussions to buy the company for around $300 million....]]></description>
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		<pubDate>Fri, 13 Nov 2009 17:10:25 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/iconix.html"><![CDATA[ICONIX]]></category>
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	</item>
	<item>
		<title><![CDATA[Playboy Talking To Iconix About Possible Sale]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-playboy-talking-to-iconix-about-possible-sale%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Playboy (NYSE: PLA) is in discussions with Iconix Brand Group to sell itself, Bloomberg News reports, citing unnamed sources. The report is short on details but says that Iconix&#8212;which owns brands including London Fog and Starter&#8212;has looked at Playboy&#8217;s books. More to come. by Joseph Tartakoff]]></description>
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		<pubDate>Thu, 12 Nov 2009 18:52:54 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/iconix.html"><![CDATA[ICONIX]]></category>
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		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
	</item>
	<item>
		<title><![CDATA[Is There a Case for Playboy + Maxim?]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-is-there-a-case-for-playboy-maxim%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ We've been doing our channel checks for some time on the fates of two iconic brands in the men's magazine industry. One is more troubled than the other, and both, in the end, will have a different owner, sooner rather than later. Both Playboy and Maxim have gone through...]]></description>
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		<pubDate>Tue, 11 Aug 2009 14:15:53 -0700</pubDate>
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	<item>
		<title><![CDATA[Playboy Q2 2009 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14052_23-328116.html]]></link>
		<description><![CDATA[ Question-and-Answer Session Operator Operator Instructions We&#8217;ll take our first question from David Miller with Caris & Company. David Miller - Caris & Company Good morning. A few questions -- first of all, I think you guys -- Linda, correct me if I&#8217;m wrong, you&#8217;ve taken charges either restructuring or...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Tue, 04 Aug 2009 11:47:20 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
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	<item>
		<title><![CDATA[Quiznos Continues Porn-Themed Advertising with "2 Girls 1 Sub" Playboy Tie-in]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002218/quiznos-continues-porn-themed-advertising-with-2-girls-1-sub-playboy-tie-in/]]></link>
		<description><![CDATA[Quiznos continues its porn-themed advertising in a joint web promotion with Playboy titled, "2 Girls 1 Sub." The video below comes after the chain's ambiguously gay "put it in me" ad for its Torpedo sandwich, which BNET noted in March. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 20 May 2009 13:19:19 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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	</item>
	<item>
		<title><![CDATA[@ UBS Media Week: Playboy's Hunt For New CEO; 'We Don't Know How Long It Will Take']]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.paidcontent.org%2Fentry%2F419-ubs-media-week-playboy-prepares-for-ceo-transition-moves-forward-on-dig%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Not surprisingly, Christie Hefner, the outgoing CEO of Playboy (NYSE: PLA), was a no-show for her scheduled appearance at the UBS Global Media and Communications PDF conference. Instead a quartet of the company's execs sought to make the case that Playboy's long-awaited web relaunch will turn things around. The...]]></description>
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		<pubDate>Tue, 09 Dec 2008 20:05:31 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/media+week.html"><![CDATA[Media Week]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://resources.bnet.com/topic/playboy+enterprises+inc..html"><![CDATA[Playboy Enterprises Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PLA</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">UBS</category>
		<category domain="tickers">PLA,UBS</category>
	</item>
	<item>
		<title><![CDATA[Jump Into the Web 2.0 Game]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=765]]></link>
		<description><![CDATA[Another company's jumping on the Web 2.0 bandwagon to revive its finances.Ã‚Â Decreased profits inÃ‚Â Playboy's TV and magazine operations have inspired its new "sexy social networking site," Playboy U. The site will be for college students only, prohibiting users whose email addresses don't end in .edu. PlayboyÃ‚Â hopes infiltrating the college market...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 22 Aug 2007 15:24:37 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web+2.0.html"><![CDATA[Web 2.0]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking+site.html"><![CDATA[Social Networking Site]]></category>
		<category domain="http://resources.bnet.com/topic/character.html"><![CDATA[Character]]></category>
		<category domain="http://resources.bnet.com/topic/playboy.html"><![CDATA[Playboy]]></category>
		<category domain="http://resources.bnet.com/topic/information+week.html"><![CDATA[Information Week]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://resources.bnet.com/topic/wiki.html"><![CDATA[Wiki]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/lori+deschene.html"><![CDATA[Lori Deschene]]></category>
	</item>
	<item>
		<title><![CDATA[This Just In.(Verizon Communications Inc begin marketing its service)(Cisco Systems acquires Tivella)(Playboy Television International L.L.C wraps off show )]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200612/ai_n17959965]]></link>
		<description><![CDATA[By Staff      By Staff  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 18 Dec 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cisco+systems+inc..html"><![CDATA[Cisco Systems Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/playboy.html"><![CDATA[Playboy]]></category>
		<category domain="http://resources.bnet.com/topic/staff.html"><![CDATA[Staff]]></category>
		<category domain="http://resources.bnet.com/topic/verizon+communications+inc..html"><![CDATA[Verizon Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CSCO</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VZ</category>
		<category domain="tickers">CSCO,VZ</category>
	</item>
	<item>
		<title><![CDATA[Playboy TV.(Playboy Television International L.L.C. promotes Sherijo Damico, Shawn Gannon, Jim Albertone, Julie Lee, Lee Yi promoted)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200603/ai_n17962220]]></link>
		<description><![CDATA[Playboy TV has elevated SHERIJO DAMICO to regional vice president,  sales and affiliate marketing, Western region, based in Los Angeles; and  SHAWN GANNON to regional vice president, sales and affiliate marketing,  ...    Playboy TV has elevated SHERIJO DAMICO to regional vice president,  sales...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 13 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/playboy.html"><![CDATA[Playboy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[The bunny hops into marketing performance: a new data warehouse and software help improve customer retention efforts.(Playboy Entertainment Group Inc. launches playboy.com)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4349/is_200508/ai_n18990205]]></link>
		<description><![CDATA[Playboy.com, the online presence of Playboy magazine, had little  consistency in the way units measured business performance and reported  results to management. The site created reports manually, merging data  from available applications and hand-enter  Playboy.com, the online presence of Playboy magazine, had little  consistency in...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+warehouse.html"><![CDATA[data warehouse]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/playboy.html"><![CDATA[Playboy]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[software]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Making On Demand a mass medium: VOD providers assess marketing strategies to raise consumer awareness.(video-on-demand)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_200311/ai_n18362987]]></link>
		<description><![CDATA[Now that cable operators and content providers agree that  Television On Demand is ready for prime time, how do they raise consumer  awareness and combat consumer confusion among myriad digital offerings  such as digital tiers, HDTV, PVRs and DVD?        Now...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Nov 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[cable]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[marketing strategy]]></category>
		<category domain="http://resources.bnet.com/topic/playboy.html"><![CDATA[Playboy]]></category>
		<category domain="http://resources.bnet.com/topic/vod.html"><![CDATA[VoD]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Fishing for laughs on CTAM's stage.(Though The Wire)(a discussion of the CTAM Summit)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200307/ai_n17994541]]></link>
		<description><![CDATA[Before Cable & Telecommunications Association for Marketing CEO  Char Beales and Microsoft Corp. CEO Steve Ballmer took center stage at  the CTAM Summit's opening general session in Seattle last week,  conference co-chairs Rich Cronin and Joe Roon    Before Cable & Telecommunications Association for Marketing...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Jul 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/playboy.html"><![CDATA[Playboy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Cable's back in Playboy tax promo. (Marketing & Advertising).(Playboy TV promotion for April, 2003)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200302/ai_n17971641]]></link>
		<description><![CDATA[Apparently to Playboy TV, sex and taxes go together. As a way to  promote the adult channel as escapism in a month when people are  stressed out about the Internal Revenue Service's April 15  income-tax filing deadline, that channel has slated its &qu    Apparently...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Feb 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[cable]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/playboy.html"><![CDATA[Playboy]]></category>
		<category domain="http://resources.bnet.com/topic/tax.html"><![CDATA[tax]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Scene. (Scene & Noted).(marketing manager of worldwide home video)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5057/is_200210/ai_n18419037]]></link>
		<description><![CDATA[Playboy Home Video has promoted Olenka Was to marketing manager of  worldwide home video. Formerly the worldwide home video administrator,  Wos will continue to be the key liaison for Playboy's new  international partner, Modern Entertainment, and wil    Playboy Home Video has promoted Olenka Was...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Oct 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/home+video.html"><![CDATA[home video]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/playboy.html"><![CDATA[Playboy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Playboy Youth Marketing Strengthened With New Appointment; Alison Raleigh Promoted To Manager]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1999_Feb_22/ai_53924931]]></link>
		<description><![CDATA[CHICAGO--BUSINESS WIRE--Feb. 22, 1999--Playboy boosts its youth marketing effort by promoting Alison Raleigh to the newly created position of college marketing manager. The move demonstrates Playboy's dedication to youth marketing and its commitment to connect with today's young men.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 22 Feb 1999 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/playboy.html"><![CDATA[Playboy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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