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	<title><![CDATA[marketing and podcast Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+and+podcast.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and podcast]]></description>
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		<title><![CDATA[The Best of BNET 2008]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13056_23-256376.html]]></link>
		<description><![CDATA[In case you missed these, here's a roundup of some of the year's most popular features, blog posts, and videos.    	  In case you missed these, here's a roundup of some of the year's most popular features, blog posts, and videos:     ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 18 Dec 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/blog.html"><![CDATA[Blog]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/best+of+bnet.html"><![CDATA[Best of BNET]]></category>
		<category domain="http://resources.bnet.com/topic/2008.html"><![CDATA[2008]]></category>
		<category domain="http://resources.bnet.com/topic/year-end.html"><![CDATA[Year-End]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+video.html"><![CDATA[BNET Video]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature+package.html"><![CDATA[BNET Feature Package]]></category>
		<category domain="http://resources.bnet.com/topic/podcast.html"><![CDATA[Podcast]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+staff.html"><![CDATA[BNET Staff]]></category>
	</item>
	<item>
		<title><![CDATA[Podcast Interview With Author of "The Fame Formula"]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=279]]></link>
		<description><![CDATA[If you're interested in how the news media creates and sustains fame, if PR alone can manufacture a celebrity or whether or not any press is good press, download this interview with Mark Borkowski, author of the new book, "The Fame Formula."    Go to the podcast with...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 15 Aug 2008 19:25:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/podcast.html"><![CDATA[Podcast]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
	</item>
	<item>
		<title><![CDATA[Using Podcasting to Promote Your Business]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168376.html]]></link>
		<description><![CDATA[Businesses use podcasts, a marketing and communication tool, to publish audio content on a variety of topics. Interested listeners can then subscribe to the podcast so they are informed when a new one is posted. Podcasts provide a regular form of communication that can increase marketing reach and visibility, as...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 04 Dec 2007 16:35:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/podcast.html"><![CDATA[Podcast]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/audio.html"><![CDATA[Audio]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/podcasting.html"><![CDATA[Podcasting]]></category>
		<category domain="http://resources.bnet.com/topic/podcasts.html"><![CDATA[Podcasts]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
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	<item>
		<title><![CDATA[Is the Mystique of Podcast Marketing Severely Overblown?]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=82]]></link>
		<description><![CDATA[I've seen a number of self-proclaimed podcast marketing experts declare that "[t]he power of audio is far greater than the power of text."    I must be completely out of the loop, because my consumption of industry-related content is still overwhelmingly of that apparently passe text variety (but...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 10 Sep 2007 10:50:37 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/travis+van.html"><![CDATA[Travis Van]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/podcast.html"><![CDATA[Podcast]]></category>
		<category domain="http://resources.bnet.com/topic/podcast+marketing.html"><![CDATA[podcast marketing]]></category>
		<category domain="http://resources.bnet.com/topic/podcasts.html"><![CDATA[Podcasts]]></category>
	</item>
	<item>
		<title><![CDATA[Syndicate Conference Speakers from Yahoo!, Google, CNET, Knight Ridder, Dow Jones, Microsoft, Technorati; Media and marketing industry leaders to discuss how RSS, blogs and podcasts are transforming the way they do business]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Oct_19/ai_n15699393]]></link>
		<description><![CDATA[FRAMINGHAM, Mass. -- IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today announced an impressive speaker lineup of the nation's business and technology leaders and early movers for SyndicateTM, scheduled to take place December 12-14, 2005 at the Hilton San Francisco. Executives from...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 19 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/blog.html"><![CDATA[blog]]></category>
		<category domain="http://resources.bnet.com/topic/dow+jones+%2526+company+inc..html"><![CDATA[Dow Jones & Company Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/knight-ridder+inc..html"><![CDATA[Knight-Ridder Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/podcast.html"><![CDATA[podcast]]></category>
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		<category domain="http://resources.bnet.com/topic/technorati.html"><![CDATA[Technorati]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">DJ</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KRI</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">DJ,GOOG,KRI,MSFT,YHOO</category>
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