Porsche AG

Recent Events

News & Analysis

marketing and porsche ag - All News and Analysis

• VW to acquire bigger stake in Porsche

  Financial Times - 2009-10-20

  Volkswagen on Tuesday said it would buy 49.9 per cent in Porsche's sports car business by the end of the year, a larger stake than originally planned, as Europe's largest carmaker said that overall sales in the third quarter had been "very good".VW said that it had agreed with...

  Tags: Porsche AG, Automobile Company, VW, Sports Car, Sales Strategy, Manufacturing, Sales Force Management, Sales, Company News, Interim Results, Marketing, Mergers & Acquisitions, Results, Shareholdings, Financial Times

• In Budget-Cutting Time, Save Money for Driving Events

  BNET - 2008-12-22

  There's no substitute for experience, especially for a high-priced, emotionally loaded purchase like a luxury car. Driving events can also benefit more ordinary brands. by Jim Henry

  Tags: Porsche AG, Brand, Event, Ferrari, Owner, Land Rover, Branding, Marketing, Jim Henry

• Developing Markets a Bright Spot for Automakers

  BNET - 2008-11-03

  Especially for luxury brands, developing markets in Asia, India, Central and Eastern Europe are making up for some lost sales in mature markets like the United States and Europe. by Jim Henry

  Tags: Market, Sales Strategy, Manufacturing, Branding, Sales, Marketing, Jim Henry, China, Porsche AG, Rolls-Royce, Cayenne SUV

• David Swallows Goliath: Porsche Buys Controlling Share of VW

  BNET - 2008-09-16

  In a move that seemed preposterous when it was first proposed, little sports car maker Porsche has acquired a controlling share of giant mass-marketer Volkswagen, after a prolonged campaign. by Jim Henry

  Tags: Porsche AG, VW, Volkswagen AG, Corporate Governance, Corporate Law, Branding, Business Operations, Marketing, Jim Henry

• 7-Speed Dual-Clutch Transmission by Porsche and ZF Enters Volume Production

  - 2008-06-23

  * Faster shifting without traction interruption * Improved fuel economy and driving performance * Volume production launch in the Porsche 911 Carrera NORTHVILLE, Mich. -- The new 7-speed dual-clutch transmission developed by Porsche and ZF is now in volume production. Its first application is the Porsche 911...

  Tags: MARKETING, Porsche AG

• Volkswagen's U.S. plant may make Porsches, Audis

  - 2008-05-16

  Volkswagen's planned U.S. factory is likely to also make upscale Audis and Porsches, VW of America CEO Stefan Jacoby said Thursday. In an interview with USA TODAY, Jacoby said of the planned U.S. plant: "For Audi and Porsche, it would be an opportunity to add on...

  Tags: Audi AG, Branding, MARKETING, Porsche AG, SALES, U.S., Volkswagen AG, VW

• Luxury Institute Survey: Wealthy U.S. Consumers Rate Most Prestigious Luxury Automobile Brands: Porsche, Lexus and Mercedes

  - 2008-05-07

  High net-worth consumers rated Porsche the most prestigious luxury automobile in the 2008 Luxury Brand Status Index LBSI survey from the independent New York City-based Luxury Institute ( www.LuxuryInstitute.com ). Respondents who would recommend Porsche say, "They are world-class sports cars for the true connoisseur," and, "They have a good...

  Tags: Institute, MARKETING, Porsche AG, survey

• Bose Automotive Systems Division Awarded 2008 Supplier of the Year by Porsche AG

  - 2008-04-25

  FRAMINGHAM, Mass. -- Porsche AG named Bose Automotive "Supplier of the Year" during a ceremony held in Porsche's development center in Weissach, Germany, April 3, 2008. Dr. Wendelin Wiedeking, President of Porsche AG, presented the award to Brandon Westley, President of the Bose Automotive Systems Division. The award is...

  Tags: Bose, MARKETING, Porsche AG, supplier

• Porsche Cars North America Announces Selection of New Ad Agency for U.S

  - 2007-09-05

  ATLANTA -- Porsche Cars North America, Inc. PCNA announced today that it has awarded Cramer-Krasselt of Chicago the creative and media buying portion of its U.S. account after a four-month review process. Carmichael Lynch had been PCNA's agency of record since 1999. "Our decision to go with Cramer-Krasselt was...

  Tags: advertisement, Atlanta, car, MARKETING, Porsche AG, U.S.

• LEADING EDGE : The Essence of Cool

  - 2007-08-01

  With final exams over, as fellow students took to the beach, AUT University business graduate, Robert Bruce, locked himself away. He drafted a business plan and used what little money he had for company registration, trade mark, GST and incorporation. A little over one year later his promotional modelling agency,...

  Tags: brand, Branding, brewery, EDGE, incorporation, MARKETING, Porsche AG