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- Sharp Analytics Provides Solutions to Boost Marketing and Advertising Effectiveness; SharpView Integrates Visualization and Predictive Analytics to Create Next-Generation Marketing and Advertising Solution
- SALT LAKE CITY -- Sharp Analytics, a leader in next-generation marketing intelligence, today announced that it offers solutions that change the way marketers and advertisers execute campaigns, helping them boost ROI by combining actionable analytics with world-class visualization.
- Research articles 2006-07-18
- UK's Royal Mail Delivers Successful Marketing Programs with SPSS Predictive Analytics
- CHICAGO -- SPSS (NASDAQ:SPSS), a leading worldwide provider of predictive analytics software, today reported that the UK's Royal Mail is harnessing SPSS predictive analytics software to drive marketing programs for its SmartStampTM service.
- Research articles 2005-07-12
- Pro-Active Performance Management: How to Glean Intelligence from Predictive Analytics
- It has become more and more necessary to link bottom-line value to leading indicators that may be difficult to measure. For this reason, performance management increasingly relies on measurement of intangibles. But performance in organizations is a complex issue. Where does one begin to measure, and what is worth measuring?...
- White papers
- Shaping The Future: Predictive Analytics Deliver The Promise Of CRM
- Customer Relationship Management CRM promises to improve business effectiveness, profitability, market share, growth, and attainment of other business goals. While many CRM projects have created more efficient processes for customer collaboration, the ultimate goal of lowering costs, increasing revenue and profitability is yet to be fully realized. With the ability...
- White papers 2003-01-01
- Leveraging Predictive Analysis In Marketing Campaigns
- From the executive summary: 'Without an analytical structure in place, even the most savvy marketer will have difficulty manually analyzing all of the complex information they may be gathering on customers. Thus, predictive analytics includes data mining needed to provide a clear picture of what is going to happen, in...
- White papers 2004-06-08
- Marketing: Barclays Takes Aim With Predictive Analytics
- New software is allowing bank marketers to use sophisticated statistical techniques to fine-tune their campaigns while cutting costs and increasing success rates, moving predictive modeling, once the domain of expert statisticians, even closer to becomin New software is allowing bank marketers to use sophisticated statistical techniques to fine-tune their campaigns...
- Research articles 2004-08-02
- Dutch Insurance Firm FBTO Achieves 29% Increase in Campaign Profitability Using SPSS; Significantly Improves Marketing Results
- CHICAGO -- Dutch insurance firm FBTO Verzekeringen has substantially improved the results of its direct marketing campaigns using SPSS predictive analytics software. SPSS (NASDAQ:SPSS), a worldwide leader in predictive analytics software, has helped FBTO realize a 29 percent increase in campaign profitability.
- Research articles 2005-01-18
- OfficeMax Marketing Campaigns Tap SPSS Predictive Analytics; Direct Mail Sales Climb 24 Percent
- CHICAGO -- To better understand its customers, leading office supplies distributor OfficeMaxR Incorporated (NYSE:OMX) selected SPSS (NASDAQ:SPSS) predictive analytics software for recent direct mail marketing campaigns. The customer insight data has helped direct mail sales climb 24 percent.
- Research articles 2005-04-18
Additional Resources
- Lincoln Financial Distributors Builds Data-Driven Strategies with SPSS Predictive Analytics
- CHICAGO -- Lincoln Financial Distributors, Inc., the wholesale distribution and marketing arm of Lincoln Financial Group (NYSE: LNC), has selected market-leading Predictive Analytics software from SPSS Inc. (Nasdaq: SPSS) to help gain a deeper understanding of its financial intermediary customer base and use that knowledge to develop more effective sales...
- Research articles 2008-02-25
- Responsys Acquires Loyalty Matrix for Predictive Analytics and Contact Optimization
- Responsys, a global provider of on-demand email and marketing automation solutions, today announced it has acquired Loyalty Matrix, a privately held provider of predictive analytics and contact optimization solutions for clients such as: 24 Hour Fitness, Apple, Chicago Sun-Times, and DraftFCB. Through the acquisition, Responsys will expand its on-demand capabilities...
- Research articles 2007-04-24
- Startup Marketing: How Useless Is Your Web Traffic?
- My co-founder at HubSpot, Brian Halligan, posted an interesting article today on our partner blog titled "Advanced Internet Marketing: Turn The Pareto Principle On Its Head." Brian’s spent his entire career in software sales and marketing so he knows a lot more than I do about the...
- Blog posts 2007-01-10
- Yahoo! Search Marketing and Compete, Inc. Find Internet Search Influences Wireless Purchase Behavior
- PASADENA, Calif. -- Yahoo! Search Marketing, a wholly-owned subsidiary of Yahoo!, Inc. and Compete, Inc., a leading predictive analytics firm, today announced key findings from a new study, "The Role of Search in the Wireless Market." The study, which tracked Internet search and transaction activity about wireless services over a...
- Research articles 2005-08-22
- How IBM Brought Analytics to the Cloud
- IBM's new private cloud environment for business analytics could be considered the culmination of IBM's overall strategy around analytics to this point.IBM's new private cloud environment for business analytics could be considered the culmination of IBM's overall strategy around analytics to this point.On November 16, IBM announced its private cloud...
- News items 2009-11-16
- CopperKey to Unveil Real-Time, Online Analytics at DMA 07
- New Service Oriented Architecture and Data Handling Capabilities Integrates Automated Analytics and Predictive Modeling for On Demand Delivery PHOENIX -- CopperKey, Inc, a fast growing web-based predictive marketing software and solutions company, announced it will launch an entirely new automated analytics and predictive modeling Software-as-a-Service at the upcoming DMA...
- Research articles 2007-08-22
- CopperKey to Launch Real-Time, Online Analytics at DMA 07
- Wireless News 09-01-2007 CopperKey to Launch Real-Time, Online Analytics at DMA 07 WIRELESS NEWS-September 1, 2007-CopperKey to Launch Real-Time, Online Analytics at DMA 07 C2007 10Meters - http:// www.10meters.com CopperKey, a web-based predictive marketing software and...
- Research articles 2007-09-01
- iPost's Autotarget Helps Intermix Drive Multi-Channel Direct Growth
- Intermix Dramatically Improves Email Marketing Profitability and Decreases Discounts NOVATO, Calif. -- iPost, a leader in strategic marketing solutions and predictive analytics, today announced that Intermix, a women's apparel retail chain, has adopted iPost's Autotarget predictive analytics solution. By using Autotarget's advanced behavioral targeting, Intermix was able to drive...
- Research articles 2008-12-15
- CSG Systems Has Signed a Definitive Agreement to Acquire Quaero Corporation
- Acquisition Enhances Customer Interaction Management Capabilities With Marketing Performance Management and Predictive Analytics ENGLEWOOD, Colo. -- CSG Systems International, Inc. (NASDAQ:CSGS), a leading provider of customer interaction management and billing solutions, today announced that it has reached a definitive agreement to acquire Quaero Corporation, a marketing services provider MSP...
- Research articles 2008-12-08
- CallMiner and SPSS Align to Provide Organizations With Superior Analytics Capabilities
- CallMiner, a leading developer of advanced speech analytics, and SPSS Inc. (NASDAQ: SPSS), a leading worldwide provider of predictive analytics software, today announced they have joined forces to enable organizations to derive the most value from customer conversations to improve sales, marketing and customer service abilities.
- Research articles 2007-04-17
- Saga Selects SPSS Predictive Analytics Software for Campaign Optimization; Higher profits on direct mailings
- CHICAGO -- SPSS Inc. (NASDAQ:SPSS) today announced that holidays and financial services provider Saga has purchased SPSS' campaign optimization software to further increase campaign profitability. As the company has achieved significant cost savings and a revenue increase of GBP 1 million due to their current use of SPSS' Predictive Marketing,...
- Research articles 2005-10-11
- Compete, Inc. and Yahoo! Search Marketing Release Key Study Findings on the Role of Search Marketing in Financial Decisions; Complete Findings to be Presented During Web Seminar on May 17, 2005 at 2 PM EST
- BOSTON -- Compete, Inc., the leading predictive analytics firm, today announced the key findings from a new study, "The Role of Search Marketing in Financial Decisions." The study, sponsored by Yahoo! Search Marketing formerly Overture, explores the role that online searches play in the decision-making process of consumers interested in...
- Research articles 2005-05-10
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