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- Prospecting Online
- Industry research on buying patterns indicates that more than three-quarters of consumers are willing to provide personal information online, compared to 46% by mail and 45% through other marketing media. As well as providing valuable prospecting data, the Web allows you to study the buying process more closely in order...
- Articles 2007-11-30
- Wired's Chris Anderson: Start Practicing "Long Tail PR"
- Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...
- Blog posts 2007-11-19
- Ask the Experts: How Would You Fix Wal-Mart?
- Growth is stalled. Image-problems abound. We asked the experts to provide some free advice on how Wal-Mart can solve its current problems. The Problem: Opening new stores in U.S. cities The Summary: Whether it's Best Buy, Target, or Costco, every mega-retailer finds...
- Articles 2007-08-08
- Microsite Mania - Stop The Madness!
- Advertising agencies are building brand experiences, sales promotions houses do games to drive in-store trial, Public Relations PR agencies are building blogger outreach toolkits and DM agencies launch campaign microsites driving name acquisition and conversion to sales. The message has been heard - everyone realises digital marketing is important and...
- White papers 2007-08-06
- The Fatal Flaw In Balanced Scorecards
- Here's a great post from Harvard Business Online on what's wrong with how most companies implement balanced scorecards. Balanced scorecards measure a company's non-financial performance, which includes customer satisfaction, and its financial performance, such as sales. The problem is most companies don't know how to measure how their non-financial performance...
- Blog posts 2007-04-16
- Operational Business Intelligence
- Most corporations are inundated with data - from internal operational systems, vendors, suppliers and customers, and other external sources like credit bureaus or industry sales. The problem with understanding where a company is going is not in the amount of data coming into it. The problem is that this data...
- White papers 2006-09-01
- Stage-Gate and the Critical Success Factors for New Product Development
- The need for product innovation has never been greater. Product lifecycles are shorter than ever, and pressure continues to mount for organic growth. Companies that fail to innovate face a grim future. The problem is that winning with new products is not so easy. Only one out of four development...
- White papers 2006-07-01
- Public Relations and Crisis Coordination
- Organizations face problems all the time, and solve them one way or another. Sometimes one of these problems is difficult, at least at the time it occurs, and it becomes a public interest with the help of the press. This problem is then known as a crisis, where the company...
- White papers 2006-04-20
- 3 High-Impact Fixes for Your Marketing Woes
- How many times has a competitor gotten one over on a person? The feeling of being left behind just eats away, until the person does something about. The problem is that everyone often feels that they've got to come up with some grand plan in order to get the business...
- White papers 2005-08-08
- White Paper: Manage Your Brands, Not Your Customers
- It?s time to face some hard facts about Customer Relationship Management CRM. Plain and simple, CRM just isn?t getting the job done. This paper describes the sad fact is that despite great intentions and breakthrough technologies, most CRM initiatives do not meet business or customer expectations. The problem is a...
- White papers 2005-07-15
- Data Mining Application in a Software Project Management Process
- During the life cycle of a software project development, many problems are found and raised. Resolutions to these problems are very time consuming and costly. How to use data mining techniques to analyse these problems, and find valuable knowledge to reduce the effort of fixing these problems are discussed in...
- White papers 2004-11-15
- Sports Brands Play At Life Style
- The article points out that from a branding and cultural perspective, the journey from sports to lifestyle brand is an interesting phenomenon executed by the high-tech media world and made possible by a secret formula that seems to be one part strategy, one part grassroots evolution and one part of...
- White papers 2004-10-25
- Transfer Pricing and Tax Havens: Mending the LDC Revenue Net
- Transfer pricing and tax havens, individually and in combination, adversely affect the ability of many countries to raise tax revenues. The problem is especially severe in less developed countries LDCs and in countries in transition from socialism CITs, which is generally lumped together and designate as LDCTs. This paper describes...
- White papers 2004-05-21
- Dynamic Pricing for Multiple Class Deterministic Demand Fulfillment
- One considers how firm should allocate inventory to multiple classes where classes differ based on the price they pay and their willingness to incur-delay in fulfillment their demand. The problem is set in an EOQ-like environment with deterministic demand with holding costs, backorder costs, lost demand costs and setup costs....
- White papers 2004-05-01
- A Product Is Born: It's Time for Product Development to Enter the Information Age
- The problem is the process, which in most companies has become an inflexible sequence of activities, like a production line. Because it is inflexible, it is disconnected from marketplace changes that may determine the fate of new products. The solution is to inject more customer-related information into the process and...
- White papers 2003-08-01
- Get It Right (Before You Get It Out)
- The article asserts that Spam was not invented on the Internet. The Internet just helped give it a name. Problem is when everyone is trying to succeed by being loud and obnoxious, things get pretty loud and obnoxious. Most advertising, marketing, and public relations efforts appeal to self-centered and shallow...
- White papers 2003-06-10
- A Product is Born
- It’s time for product development to enter the information age. The process of product development could itself stand a bit of development. Studies indicate that nearly two out of three new products fail after launch. Compounding that, companies in many sectors are under continual pressure to speed up the...
- White papers 2003-01-01
- Celibrity Sells
- Brands are in crisis again, not because of the difficulty in competing for the consumer’s attention among the 3,000 new brands launched each year. The problem is so important that even the Branding gurus are beginning to use the term "Superbrand" or "Powerbrand". How does one make a "superbrand". Read...
- White papers 2003-01-01
- Five Ways to Get People to Trust Your On-Line Marketing
- One of the Internet's biggest problems is that many people don't quite trust it yet. All new forms of media go through this early in their existence. Telephones, radio stations faced some problem during their inception. The Internet is having some of the same problems. When the general public is...
- White papers 2003-01-01
- Five Marketing Communications You Can Use Right Now To Get Fast New Business
- There isn't a business in the world that doesn't use some kind of marketing communication in an attempt to get new and repeat business. These communications include brochures, letters, ads, proposals and everything else you use to motivate response. Problem is, most business people -- including most people special-izing...
- White papers 2003-01-01
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