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	<title><![CDATA[marketing and product management Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and product management]]></description>
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		<title><![CDATA[Are You Decent?: The Naked Truth About Product Management Performance]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341235]]></link>
		<description><![CDATA[Product management is typically thankless. A Product Manager PM is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the recognizing and most people assume the PM is vicariously rewarded for his or her efforts. The PM is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+tools.html"><![CDATA[Sales Tools]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
	</item>
	<item>
		<title><![CDATA[The Product Management Triad]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341297]]></link>
		<description><![CDATA[How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Time For Product Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341299]]></link>
		<description><![CDATA[Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some time to do some product management? During various stages of the product planning cycle, we need to work with corporate folks including finance, the senior...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Overcoming Obstacles in Planning the Product Launch]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=976049]]></link>
		<description><![CDATA[The product launch is one of the most visible activities in product management because it represents the pivotal handoff between the structured new product development process and the less structured activities of post-launch product management. Because the launch is so visible and often accompanied by much fanfare, its success or...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 20 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/sequent+computer+systems.html"><![CDATA[Sequent Computer Systems]]></category>
		<category domain="http://resources.bnet.com/topic/failure.html"><![CDATA[Failure]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/networking.html"><![CDATA[Networking]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Managing Your Product Management Career: ROI Earned Here]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=970173]]></link>
		<description><![CDATA[Post-Launch or Life Cycle product management may not be as glamorous as New Product Development NPD, but it can be very rewarding for both the product manager and their company. Done right, a Post-Launch Product Manager PLPM and their team can have a huge impact on the company's bottom line....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 05 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+manager.html"><![CDATA[Product Manager]]></category>
		<category domain="http://resources.bnet.com/topic/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://resources.bnet.com/topic/sequent+computer+systems.html"><![CDATA[Sequent Computer Systems]]></category>
		<category domain="http://resources.bnet.com/topic/professional+development.html"><![CDATA[Professional Development]]></category>
		<category domain="http://resources.bnet.com/topic/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[Career]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Developing Your Products in Half the Time]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=64533]]></link>
		<description><![CDATA[Despite a product development through project with proper product management activity read the article.    ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+development.html"><![CDATA[Product Development]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+development.html"><![CDATA[Research & Development]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[New Product Development]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=107870]]></link>
		<description><![CDATA[Product management involves the management of product features, brand, warranty, and services of the particular product. All products go through a product life cycle and, with time, gradually die down. It is essential for the organization to analyze the product life cycle on a regular basis and come up with...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+texas.html"><![CDATA[University Of Texas]]></category>
		<category domain="http://resources.bnet.com/topic/new+product+development.html"><![CDATA[New Product Development]]></category>
		<category domain="http://resources.bnet.com/topic/product+life+cycle.html"><![CDATA[Product Life Cycle]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/product+development.html"><![CDATA[Product Development]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+development.html"><![CDATA[Research & Development]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
	</item>
	<item>
		<title><![CDATA[The Discipline of Product Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162056]]></link>
		<description><![CDATA[Product development is the process of designing, building, operating, and maintaining a good or service. Software and Internet companies use a product development process to ensure that they are not just manufacturing a technology, but creating a product that people will want to buy and continue to use. To be...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 29 Jun 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[Product Management]]></category>
		<category domain="http://resources.bnet.com/topic/phillip+j.+windley.html"><![CDATA[Phillip J. Windley]]></category>
		<category domain="http://resources.bnet.com/topic/product+development.html"><![CDATA[Product Development]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+development.html"><![CDATA[Research & Development]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Knight-Ridder Information names Ethel Daly Senior Vice President, Marketing and Product Management]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1995_April_25/ai_16854390]]></link>
		<description><![CDATA[MOUNTAIN VIEW, Calif.--BUSINESS WIRE--April 25, 1995-- Knight-Ridder Information Inc. has named Ethel Erickson Daly to the newly created position of Senior Vice President, Marketing and Product Management.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 25 Apr 1995 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/knight-ridder+inc..html"><![CDATA[Knight-Ridder Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/product+management.html"><![CDATA[PRODUCT MANAGEMENT]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KRI</category>
		<category domain="tickers">KRI</category>
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