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marketing and professional services

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BNET Resources

Business Intelligence: Delivering Powerful Analytics To Professional Services Firms
Professional services firms are experiencing the challenge of remaining profitable as staffing and operating costs increase and billable rates fail to keep pace - unsustainable in competitive marketplace. This paper explains Business Intelligence that is designed specifically for professional services firms that want to access their business data on a...
Tags: Analytics, Professional Services, Pricing, Business Intelligence, Tools & Techniques, Marketing, Enterprise Software, Software, Data Management, Management
White papers 2005-05-18
Branding The Business Of Intangible Advice - Professional Services
The internal dimension of branding is critical to professional services and highly topical currently. It involves the alignment of the brand and its values to human resources, operations, internal communications, and more, to ensure the right behavior is in place. Branding cannot solve every business performance issue and cannot be...
Tags: Professional Services, Marketing, Branding
White papers 2003-01-01
Leveraging The Power Of Personal Brands To Build A Stronger Professional Services Brand
A brand is the peculiar association that is developed among the target audience regarding a particular product or service. This association arises from the product or service attributes that differentiate that particular product or service from others. This paper discusses ways of applying the principles of brand management in professional...
Tags: Brand, Professional Services, Branding, Marketing
White papers 2003-01-01
Professional Services: Branding the Business of Intangible Advice
The paper outlines that successfully branded firms base their brand on a core positioning that is uniquely own-able and represents a distinct attribute or capability. This clear definition is supported and reinforced by everything the firm does requiring all professionals and staff to live the brand every day. This internal...
Tags: Brand, Interbrand, Professional Services, Branding, Marketing
White papers 2003-01-01
Positioning Products And Services Accurately
The purpose of this article is to distinguish critical factors in product marketing, particularly as they apply to the marketing of professional services. The intent is to provide ideas and tools that will enable marketers of professional services to be more effective in selling their business by helping them to...
Tags: Professional Services, Positioning, Marketing Research, Product Marketing, Marketing
White papers 2001-11-15
I Could Learn A Lot From You-What Can Product Marketers Teach Us?
Orientation toward professional services marketing, as opposed to product marketing, is a prejudice. Admittedly, it is at least a bias against a pervasive academic view that the techniques of marketing a product apply equally to marketing a professional service. In addition, indeed, the most successful professional service marketers tend to...
Tags: Marketing, Marketing Research, Professional Services
White papers
Five Myths of Internet Marketing for Independent Professionals - Part 1: Professional Services Need Different Internet Marketing
There's more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help market products and...
Tags: Internet, Internet Marketing, Professional Services, Marketing, Marketing Research
White papers
The Positioning Pentagon
Service positioning is a component of effective demand generation. Over the past four years, the author has had the opportunity to review the service positioning of many companies. Regardless of company size or target industry, technical professional services organizations position their services pretty consistently: "We have really smart people, that...
Tags: Positioning, Professional Services, Service Positioning, Branding, Marketing
White papers
How The SaaS Movement Is Transforming Professional Services
Their customers are facing intensifying competition as a result of globalization and technological advancements. Barriers to entry within their respective industries are disappearing. Companies are no longer competing with just their peers in their own backyard, they must also contend with competitors from around the world. At the same time,...
Tags: Strategy, Workforce Management, Channel Management, Software As A Service (SaaS), Globalization, Professional Services, Software-as-a-service, Human Resources, Marketing, Emerging Technologies, Management
White papers

Additional Resources

Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse Clubs
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse ClubsC2008 - CloseUpMedia - newsdesk@closeupmedia.com The Nielsen Company and the Natural Marketing Institute have unveiled results connecting green consumers attitudes to their shopping behavior. The analysis was...
Articles 2009-06-08
ITN Source Appoints Nan Halperin to Lead Education Clip Library
ITN Source, one of the world's leadingproviders of professional video content, today announced the appointment ofNan Halperin as Business Development Manager for the Education Clip LibraryECL. Ms. Halperin brings nearly 10 years of experience in educationmarketing, content sales and acquisition and will be responsible fordriving growth opportunities for ECL. ...
Articles 2008-10-09
Free World-Wide Media Directory Launched Online
G & Y Media Inc. Developed e-GreenPage.com to Provide the First Open Source Advertising Rates and Data Service to Advertisers, Media Buyers, and Marketing Professionals Around the World VANCOUVER, British Columbia -- G & Y Media Inc announced the launch of e-GreenPage.com, the world's first free alternative to...
Articles 2008-10-08
Poudre Valley Health System (PVHS) Receives Ventana Research Leadership Award for Excellence in Business Intelligence From Information Builders
Information Builders, the independent leaderin operational business intelligence BI systems,today announced its customer Poudre Valley Health System PVHS was awardedthe Ventana Research Leadership Award in the Business Intelligencecategory. PVHS provides a regional network with healthcare services andemploys more than 3,000 healthcare professionals. With WebFOCUS, PVHS wasable...
Articles 2008-10-08
Towers Perrin: $700 Billion Bailout Plan is "No Excuse" to Forgo Fair Value Accounting
STAMFORD, Conn. -- Now that the government has pledged support for a $700 billion economic bailout plan, look for the Securities and Exchange Commission SEC and accounting authorities to help out, according to global professional services firm Towers Perrin. The most talked-about relief in regulatory circles is a temporary -...
Articles 2008-10-08
RAE Systems Recognized for Service to Seattle Police Department
RAE Systems Inc. (NYSE: RAE), a leader indelivering innovative sensor solutions to serve industrial, energy,environmental, and government safety markets worldwide, announced it wasrecognized by the Seattle Police Department for the service of RegionalSales Manager for the Northwest, Lloyd Stading, to the Chemical,Biological, Radiological, Nuclear and Explosives CBRNE response team. "Customer...
Articles 2008-10-08
Mutual Merchant Services, Inc. Forms Marketing Alliance With Joe Gatlin to Market and Provide Services to Port of Los Angeles and Its Vendors
Mutual Merchant Services (PINKSHEETS: MUTM) (German WKN# A0Q8CV) today announced that a strategic marketingalliance has been formed between the Company and Joe Gatlin to marketcredit card processing services to the Port of Los Angeles and its vendors,the Home Builders, Sporting, and Travel Industries, as well as theEntertainment and Recording Industry....
Articles 2008-10-08
Callidus Software Inc appoints Jimmy Duan as senior VP of Mid-Market Business
TELECOMWORLDWIRE-7 October 2008-Callidus Software Inc appoints Jimmy Duan as senior VP of Mid-Market BusinessC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com Callidus Software Inc (NasdaqGM:CALD), a sales performance management SPM software and services company, stated on 6 October that the company's new senior VP of mid-market business is Dr Jimmy Duan....
Articles 2008-10-07
ILS Corporation Names Paul Harden as Director of Retail Operations for ILS-Store Division
ILS Corporation, a leader in integratedmedia services IMS, is pleased to announce the selection of Paul Hardenas director of retail operations for its new ILS-Store outlets. As a thirty-year veteran in the field of operations management, Hardenbrings with him extensive understanding of customer acquisition, leadgeneration, online marketing and lead distribution....
Articles 2008-10-07
Riverbed Showcases Market-Leading WAN Acceleration Technology at Telework Exchange Town Hall Meeting
Riverbed Technology (NASDAQ: RVBD), thetechnology and market leader in wide-area data services WDS, todayannounced its participation at the Fall 2008 Telework Exchange Town HallMeeting taking place at the Ronald Reagan Building in Washington, DC onOctober 15, 2008. The Telework Exchange will address how governmentprofessionals can take telework to the...
Articles 2008-10-07
DigitalPost's Breakthrough Partnership With Kiddie Kandids Profiled by Image Industry's Top Publication -- PMA Magazine
DigitalPost Interactive (OTCBB: DGLP)( www.dglp.com ), a leader in the digital media-sharing and social networkingspace, announced today that the Photo Marketer's Association PMA, aglobal association for the world's top imaging companies from more than 100countries, has showcased the company in "PMA Magazine" for its pioneeringpartnership with Kiddie Kandids, America's largest...
Articles 2008-10-07
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