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- Branding The Business Of Intangible Advice - Professional Services
- The internal dimension of branding is critical to professional services and highly topical currently. It involves the alignment of the brand and its values to human resources, operations, internal communications, and more, to ensure the right behavior is in place. Branding cannot solve every business performance issue and cannot be...
- White papers 2003-01-01
- Positioning Products And Services Accurately
- The purpose of this article is to distinguish critical factors in product marketing, particularly as they apply to the marketing of professional services. The intent is to provide ideas and tools that will enable marketers of professional services to be more effective in selling their business by helping them to...
- White papers 2001-11-15
- I Could Learn A Lot From You-What Can Product Marketers Teach Us?
- Orientation toward professional services marketing, as opposed to product marketing, is a prejudice. Admittedly, it is at least a bias against a pervasive academic view that the techniques of marketing a product apply equally to marketing a professional service. In addition, indeed, the most successful professional service marketers tend to...
- White papers
- Leveraging The Power Of Personal Brands To Build A Stronger Professional Services Brand
- A brand is the peculiar association that is developed among the target audience regarding a particular product or service. This association arises from the product or service attributes that differentiate that particular product or service from others. This paper discusses ways of applying the principles of brand management in professional...
- White papers 2003-01-01
- Professional Services: Branding the Business of Intangible Advice
- The paper outlines that successfully branded firms base their brand on a core positioning that is uniquely own-able and represents a distinct attribute or capability. This clear definition is supported and reinforced by everything the firm does requiring all professionals and staff to live the brand every day. This internal...
- White papers 2003-01-01
- Five Myths of Internet Marketing for Independent Professionals - Part 1: Professional Services Need Different Internet Marketing
- There's more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help market products and...
- White papers
- The Positioning Pentagon
- Service positioning is a component of effective demand generation. Over the past four years, the author has had the opportunity to review the service positioning of many companies. Regardless of company size or target industry, technical professional services organizations position their services pretty consistently: "We have really smart people, that...
- White papers
- How The SaaS Movement Is Transforming Professional Services
- Their customers are facing intensifying competition as a result of globalization and technological advancements. Barriers to entry within their respective industries are disappearing. Companies are no longer competing with just their peers in their own backyard, they must also contend with competitors from around the world. At the same time,...
- White papers
Additional Resources
- ONE TOUCH Systems Names Don Thornton Vice President of Marketing and Customer Services
- SAN JOSE, Calif.--BUSINESS WIRE--Sept. 20, 1999-- ONE TOUCH Systems, Inc., the world's leading provider of end-to-end interactive distance learning IDL solutions, has named industry veteran Don Thornton as Vice President of Marketing and Customer Services. Thornton will oversee all operations in product marketing, marketing communications, customer service, professional...
- Research articles 1999-09-20
- IMA Appoints New Vice President of Marketing
- SHELTON, Conn.--BUSINESS WIRE--July 30, 1999-- IMA (NASDAQ: IMAA) - a leading provider of enterprise customer interaction software for call center automation -- today announced the promotion of Glenda O'Neill to vice president of marketing. O' Neill has more than four years of service with IMA in marketing and...
- Research articles 1999-07-30
- Executives from Oracle and Actuate Join Attensity as Company Continues Growth in Unstructured Data Applications Market
- PALO ALTO, Calif. -- Attensity Appoints Vice Presidents of Marketing and Professional Services, Expands into New Corporate Headquarters
- Research articles 2004-09-03
- Gomez Hires New Managing Director for Europe, the Middle East and Asia; Michael Bromilow to Lead Gomez's International Growth Initiatives
- LEXINGTON, Mass. -- Gomez Inc., the leading Internet performance management intelligence company, today announced the appointment of Michael Bromilow to the position of Managing Director for Gomez Europe, Middle East and Asia EMEA. Reporting to Gomez's President, Mr. Bromilow will be responsible for all customer facing activities including sales, marketing...
- Research articles 2005-09-26
- Gomez hires new Managing Director for Europe, the Middle East and Asia
- Michael Bromilow to lead Gomez's international growth initiativesGomez Inc., the leading Internet performance management intelligence company, announced the appointment of Michael Bromilow to the position of Managing Director for Gomez Europe, Middle East and Asia EMEA. Reporting to Gomez's President, Mr. Bromilow will be responsible for all customer facing activities...
- Research articles 2005-09-01
- Gomez hires new Managing Director for Europe, the Middle East and Asia
- Michael Bromilow to lead Gomez's international growth initiativesGomez Inc., the leading Internet performance management intelligence company, announced the appointment of Michael Bromilow to the position of Managing Director for Gomez Europe, Middle East and Asia EMEA. Reporting to Gomez's President, Mr. Bromilow will be responsible for all customer facing activities...
- Research articles 2005-09-01
- Alterian Boosts Investment in Product Development and Professional Services
- BRISTOL, England -- Alterian, (LSE:ALN) a global provider of marketing and customer insight solutions, today announced the latest stage in its product line investment programme, which includes a 20% investment increase in its Research and Development (R&D) operation, as well as bolstering its global field-based technical capability. The announcement...
- Research articles 2004-09-07
- COVER STORY : Trust Me! Professional services providers have been reluctant to embrace marketing techniques to grow their own businesses, but now there is a growing band of professional services marketers who are introducing marketing strategies to help g
- Eleven years ago, six people sat down in a room in Sydney and created the Asia Pacific Professional Services Marketing Association. It is probably fair to say that APSMA started as a bit of a support group at a time when marketers were fighting huge cultural battles inside law, accountancy,...
- Research articles 2007-09-01
- Portera and MarketFitz Announce Innovative On-Line Business Services Solution Tailored to Advertising, Marketing and PR Organizations
- Business Editors CAMPBELL, Calif. and SEATTLE--BUSINESS WIRE--Dec. 12, 2000 Portera, a leading Vertical Service Provider VSP dedicated to serving the professional services industry, and MarketFitz Inc., a virtually based marketing services firm, today announced the creation of a business services solution tailored to the specific needs of advertising,...
- Research articles 2000-12-12
- The ITSMA Services Marketing Institute Hosts Dialogue Marketing Workshop
- LEXINGTON, Mass.--BUSINESS WIRE--Feb. 1, 1999 -- Allan Steinmetz, Founder of Inward Strategic Consulting and Former Arthur D. Little Marketing Executive, to Lead the Workshop The Information Technology Services Marketing Association ITSMA, together with its ITSMA Services Marketing Institute, will host a two-day workshop on Dialogue Marketing intended...
- Research articles 1999-02-01
- The Society for Marketing Professional Services
- The Society for Marketing Professional Services hosted a networking reception and wine tasting event last May 13th at Pace University's Graduate School. The event introduced SMPS to representatives of architectural, engineering and construction firms in Westchester, Rockland, and Southern Connecticut. Pictured left to right: Mary Eiben, President of SMPS-NY, and...
- Research articles 2004-06-02
- PROFESSIONAL SERVICES: HOW TO SELL TRUST.(Company Business and Marketing)
- Faced with sluggish product sales, a good many developers are beginning to take a fresh look at consulting, custom development, implementation, and other professional services. And they often make a depressing discovery: Customers who are deeply committed to a vendor's products are nevertheless hard to sell...
- Research articles 1999-12-16
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