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• Research and Markets: Annual Review of Network Management and Operations, Vol. 3 Promises Major Insight Into How Companies Can Prepare and Protect Their Network Investment

  - 2008-06-27

  DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/06a554/annual_review_of_n) has announced the addition of the "Annual Review of Network Management and Operations, Vol. 3" report to their offering. Now in its third year of publication, The Annual Review of Network Management and Security, vol. 3 delves into the cutting-edge theories, advancements,...

  Tags: Ball State University, consultant, Convergys Corp., director, investment, marketing, network, NETWORKING, NTT Corp., professor, PRTM, TELECOMMUNICATIONS, Telephony

• The Marketing Trap: Biopharmaceuticals Demand and Supply

  BNET - 2003-08-01

  Whether managing supply or demand, an effective response to shortages requires collaboration among different functions and geographies such as country organizations that don't typically work closely together. As more and more pharmaceutical companies become victims of their own success, the problem of product shortages will grow. By having structures in...

  Tags: Shortage, PRTM, Marketing, Collaboration, Groupware, Enterprise Software, Software

• Cycle Time Reduction Through Fact-Driven Implementation

  BNET - 2003-01-01

  This article explains that effective Internet marketing is not so different from traditional marketing. In fact, there is one fundamental law of nature at the root of all great strategies in life, and it can be stated in a word: holistic. It also explains buying Cycle, referral Cycle etc and...

  Tags: PRTM, Internet, Marketing Research, Marketing

• Wireless Communications

  BNET - 2003-01-01

  The wireless market space has given rise to a highly complex value chain, characterized by a multitude of players, technologies, applications, devices, and an intricate web of relationships. This article also explains how PRTM can help you navigate and succeed in the new, chaotic environment like supplying chain management, customer...

  Tags: PRTM, Wireless Communication, Wi-Fi, Channel Management, Wireless, Marketing

• 7 Ways to Hold Fast to Your Customers

  BNET - 2002-12-01

  It's far more expensive to find new customers than to keep your current ones happy. But in tough economic times, like those we're now experiencing most companies focus on cutting costs often with unintended results. The article induces that by pushing cost targets to extremes can lead to customer service...

  Tags: PRTM, Customer Service, Customer, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software

• Moving a Slow-Clockspeed Business Into the Fast Lane: Strategic Sourcing Lessons From Value Chain Redesign in the Automotive Industry

  BNET - 2001-12-01

  Stimulated by the creation of a global integrated organization for powertrain (engine, transmission, and controls) engineering and manufacturing at General Motors under the leadership of Arvin Mueller, a team of managers and analysts was created to perform a sweeping analysis of value chain strategy for the General Motors Powertrain organization...

  Tags: Channel Management, General Motors Corp., Marketing, PRTM, Strategic Sourcing, Value Chain

• Survey Shows That a Structured Approach to Marketing Pays Off

  BNET - 1999-12-01

  In a survey of nearly 100 companies' product and marketing management practices, conducted by PRTM and Sales & Marketing Management magazine, the leaders (the top-performing 25%) differentiated themselves from both the average-performing companies and from the lower performers, or "trailers," in several ways. Most companies, however, appear to be struggling...

  Tags: PRTM, Survey, Marketing Research, Marketing

• New Arrows in the Channel Quiver

  BNET - 1998-01-08

  This article explains the six principles, placing each in a real-life business context. In the course of the article, advice is offered on topics ranging from successful brand-channel alignment to adjusting the sales and marketing organization as necessary in order to support the selected channel strategy. Read on to know...

  Tags: PRTM, Sales Strategy, Sales Force Management, Marketing Research, Strategy, Sales, Marketing, Management

• Service Strategy Overhaul Helps Diagnostics Company Successfully Launch New Product

  BNET

  The $500M diagnostic screening division of a multibillion dollar company was preparing to launch a new line of high-throughput; fully automated diagnostic test equipment for which it needed to rapidly develop increased customer service competency. PRTM took a two-pronged approach to assisting the client with their customer service. First, it...

  Tags: Strategy, PRTM, Customer Service, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software

• New Product Strategy and Partnership/Acquisition Focus for Medical Products Company

  BNET

  This $200 million disposable medical device division of an international medical products company faced maturity in its present markets and limited R&D funds to allocate to next-generation products. PRTM was hired to implement an actionable product strategy so the company could realize its dreams of being a major player in...

  Tags: Acquisition, PRTM, Partnership, Medical Product, Medical Device, Product Development, Healthcare, Business Structures, Mergers & Acquisitions, Product Marketing, Strategy, Research & Development, Business Operations, Finance, Investment, Marketing, Management