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marketing and public relations and travis van

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Marketing and PR Blog Picks of the Week: Monday, 10/8 Online Marketing Blog -- "Why Search Marketing is So Hard" Pronet Advertising -- "StumbleUpon: The Antithesis of Google?" Tuesday, 10/9 Marketing Pilgrim -- "Are Newspapers Squandering Yahoo Ad Opportunities? InfoFlow -- "Marketers: There are Seven Separate Intelligences"...; Tags: Corporate Communications, Marketing, Marketing Research, Public Relations, Advertisement, Web, Travis Van, PR Blog; Blog posts 2007-10-12
Should PR Pros Leave Comments on Client Stories?: The Tech PR Gems blog ran an interesting post earlier this week that discusses the practice of PR folks commenting on their own clients' stories. As the author notes, it's a fuzzy area that makes a lot of folks nervous: "In talking about engaging bloggers in PR, we...; Tags: Corporate Communications, Public Relations, Travis Van, Marketing, Client, Blogging; Blog posts 2007-10-12
Empty PR Exercises That Make Your Company Look Amateurish: Does your company ever dilute its credibility with these types of very common lame-o announcements? Lame Partnership Initiatives -- When Google and IBM announce [even relatively mundane] joint initiatives (like today's announcement that they're partnering to "promote new software development methods" in research and academia), tier-1 business...; Tags: Travis Van, Corporate Communications, Marketing, Finance, Public Relations, Business Structures, Consortium, Announcement, Partnership, Vendor; Blog posts 2007-10-08
Why the Product Review Process Scares Vendors: In a perfect world, product reviewers would buy the new products they're reviewing ... and test them completely independent of any interaction with or coercion by the respective vendors. But most publications don't have the budget to independently acquire the products they review, and therefore rely on the vendors...; Tags: reviewer, Matt Sarrel, Travis Van, Management, Software, Operating Systems, Corporate Communications, Marketing, Open Source, Strategy, Linux, Public Relations, Product Review, Product, Vendor, Information Technology; Blog posts 2007-10-02
Before Your New Product Launch, Solicit Criticism: Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book "The Four Steps to the Epiphany" -- which advocates / roadmaps a much richer interaction between vendors and customers during the entire product development cycle. ...; Tags: Sales, Corporate Communications, Marketing, Sales Strategy, Marketing Research, Public Relations, Product, Customer, Strategy, Travis Van; Blog posts 2007-10-01

What Does a 'Relationship' With a Journalist Get You?: You hear a lot of PR folks claim to have 'relationships' with certain journalists. I remember when I was at PR firms how often colleagues would drop names during new business pitches. "Walt Mossberg WSJ, Steve Lohr NYT -- yeah, we have GREAT relationships with them." As if to say...; Tags: Travis Van, Corporate Communications, Marketing, Public Relations, Relationship, Journalist; Blog posts 2007-09-19
If the Content is Lousy, PR 2.0 Isn't Going to Fix It: There are scores of self-serving, PR agency-written blogs out there today about the emergence of (*gag*) "PR 2.0" - pontificating on the power of blogging, tagging, podcasting, social networking and wikis for generating buzz and credibility. Very few give any sort of valuable context about when it actually makes...; Tags: technology, public relations, marketing, Travis Van, PR 2.0; Blog posts 2007-07-31
Online Buzz Tough to Manage and Measure: During the late '90s Dot Com boom, David Holtzman ran the most critical network in the world - the domain name system. As Chief Technology Officer for Network Solutions (acquired by VeriSign for $21-billion in '00) and the manager of the Internet's master root server, or the "dot," Holtzman oversaw...; Tags: Blogging, Domain names, technology, public relations, marketing, Travis Van, Internet, David Holtzman; Blog posts 2007-07-30
Bad Marketing Follows Bad Sales: If you missed Geoffrey James' (aka "Sales Machine") lambasting of marketing folks in his recent entries "Let's Fix Marketing for Good" and "Marketing Vs. Sales," do yourself a favor and give them both a read. His criticisms are representative of many sales folks' frustrations with their marketing departments.There's no...; Tags: Sales strategy, Sales force management, Marketing research, marketing folk, sales, sales folk, Travis Van, public relations, marketing; Blog posts 2007-07-16
Industry Analyst Dirty Pool (Recognize It, Then Get Over It): Love 'em or hate 'em ... analysts play an important role in guiding the buying decision making process in your industry. At least some percentage of your customers values their advice. The trade press look to them for perspectives on emerging markets. Regardless of your personal disdain...; Tags: Strategy, Travis Van, correlation, public relations, marketing; Blog posts 2007-07-12

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