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512 Resources for

marketing and public relations

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BNET Resources

Rules of Engagement for Blogger Relations: Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...; Tags: Public relations, Blogging, Jon Greer, blog, Blogger; Blog posts 2008-07-14
How to Know If Your Corporate Reputation Needs Fixing: When you're in PR, it's easy to get lost in the day-to-day dramas, crises and opportunities, and to lose sight of big picture. The name for that big picture is "reputation management." Essentially, reputation management is everything you do over the long-term to protect, enhance and burnish...; Tags: Jon Greer; Blog posts 2008-07-08
Turning Journalists Into PR People: There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...; Tags: Jon Greer, public relations, media, PR people; Blog posts 2008-07-07
The Fundamentals of a Strong PR Department: Do you know the fundamental building blocks of a solid internal PR department? Matt Broder, VP of External Communications at Pitney Bowes, shared his perspective on a PR Management Roundtable webinar this week. The five elements are: Ownership and accountability: ask yourself what parts of the communications...; Tags: Advertising & Promotion, Jon Greer, public relations, PR Department, media; Blog posts 2008-07-03
Don't Forget About The Importance of Internal Communications: Sometimes, your internal audiences can be the most important "public" for your public relations efforts. After all, if your own people don't know what's going on, and can't accurately communicate the company's messages and positioning, how can you expect outsiders to get it? But how do you...; Tags: Blogging, Jon Greer; Blog posts 2008-07-01

Press Release Writing Tips From the New York Times: It's not everyday that our friends at the New York Times offer press release writing tips, but they did so today in a story headlined, "Need Press? Repeat: 'Green,' 'Sex,' 'Cancer,' 'Secret,' 'Fat'" The Times took as a starting point a press release about the alleged toxicity...; Tags: Jon Greer, public relations, New York Times Co.; Blog posts 2008-06-30
Reporters Turning to PR as Jobs Evaporate: If this keeps up, we may have to reclassify this Media blog as an Obituary column. Here's today's toll: The Boston Herald plans to lay off between 130 and 160 of its employees this summer. The Baltimore Sun intends to cut around 100 jobs, over half...; Tags: Professional development, David Weir, public relations, Palm Beach, journalism, Palm Inc., job; Blog posts 2008-06-26
Job-Hungry Journalists Turning to PR: There has always been a steady stream of media people making the career transition into PR. But with the serious financial and business model problems plaguing most major media, journalists who once looked down their noses at what they call "the dark side" are starting to think that things might...; Tags: Jon Greer, public relations; Blog posts 2008-06-24
Comparing the Benefits of Trained Versus Untrained Bloggers: Here's a follow-up on Monday's Catching Flack post about whether it's better or worse for PR that bloggers are now being offered journalism training from the Society of Professional Journalists. The vote so far on the poll: 14 for trained bloggers, 3 for untrained. I was glad...; Tags: Public relations, Quality, Jon Greer, benefit; Blog posts 2008-06-20
The NordicTrack Case Study: The case study of NordicTrack had sales of $16,000,000 and was extremely profitable. At the same time, advertising and follow up materials were weak, feature focused, and had confusing positioning. Inbound telemarketing sales and training programs were strengthened resulting in higher conversions, fewer returns, and sales coming earlier in...; Tags: Sales strategy, Advertising & Promotion, Sales force management, telemarketing, positioning, public relations, sales, radio, training, TV, advertisement; Case studies
Public Relations and Press Releases: In addition to advertising, sales letters, and face-to-face selling, most well-executed marketing plans include one or more of the following public relations tools: press releases, media interviews, editorials and guest columns written by you or an associate, seminars and workshops, public speaking engagements, and special events. This article explains public...; Tags: public relations, public speaking, marketing, newsletter, advertisement, sales; White papers
How to Measure the Effectiveness: Measuring the success of a press release is not cut and dry, in the same way a sale is measured by the amount of additional sales are made. Some people measure the success of a press release by the amount of outlets that published it, while others take a more...; Tags: public relations, sales; White papers
UAB Public Relations and Marketing: This article focuses on the mission of the Marketing Department to bridge the gap between exploring markets and responding to information in order to meet institutional needs. Using market research to identify potential threats and opportunities, this department can help you create products with a competitive advantage, and ensure effective...; Tags: Marketing research, market research, marketing, competitive advantage; White papers
A Career in Public Relations: Public relations is vitally important to an organization's success and survival. Public Relations professionals should strive to serve external and internal audiences' needs -- while supporting business strategies. Therefore, Public Relations professionals must be expert at defining and communicating an organization's corporate positions and information about products, services andprograms to...; Tags: public relations, business strategy, career; White papers
Public and Media Relations: Public relations are conducted through the media, that is, newspapers, television, magazines, etc. Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as much as they do in advertising. Regarding publicity, reporters and writers decide what will be said....; Tags: Advertising & Promotion, media, public relations, TV, advertisement; White papers
Improve Your PR Results on the Exhibition Floor: The article is about Public relations at a conference can mean the difference between a company that is ignored and a company that is noticed. Public relations can help your company meet or even exceed your show objectives. Strategic public relations can provide real results and give you "stopping power"...; Tags: exhibition, public relations; White papers
Park Street Capital: Park Street Capital spun out of Tucker Anthony, the early leader in private equity investing nationwide. As one of Boston's most storied investment institutions readied itself to close shop after more than a century of success, a small group of its core investment staff prepared to take on a new...; Tags: restraint, public relations, SEC, private equity, leader; Case studies
UK Film, Television and Video: Overview 2003: This paper elaborates on Film Production and details about the film industry. The advent of interactive multimedia devices such as the internet, and the mobile phone has meant that the art of mass manipulation in the entertainment industry has rarely reached such sophisticated levels. Hyping up products, whether they are...; Tags: TVs, British Film Institute, public relations, TV, marketing, mobile phone, multimedia, industry, mobile, phone, video, Internet; White papers
Is There a Fire at Your Door?: The heat generated from the business climate can destroy the ability to succeed and move forward. The flames of hyper competition, communication overload and a changing marketplace are lapping at everyone's bottom line. How should one deal with these issues? The solution begins with understanding the problem. The paper depicts...; Tags: Bacon's Information Inc., competitive advantage, public relations, marketing, advertisement; White papers
Building a Brand Through Email Newsletters: How Simple Communication Can Help Retain Customers: It is more expensive to acquire a new customer than to retain an existing customer. So is one's organization actively working to retain customers? Marketing is typically focused on customer acquisition, working through advertising, public relations and events to get the word out about the organization, its products, etc. But...; Tags: Corporate communications, newsletter, marketing, public relations, e-mail, brand, advertisement, tool; White papers