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	<title><![CDATA[marketing and public sector Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+and+public+sector.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and public sector]]></description>
	<s:counts start="0" returned="12" found="12" />
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		<title><![CDATA[The Level and Composition of Public Sector Debt in Emerging Market Crises]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=259386]]></link>
		<description><![CDATA[The paper examines the evolution of public sector debt levels and structures in 12 emerging market countries around the time of financial crises. In particular, it focuses on whether the debt situation of sovereign borrowers became more vulnerable in the aftermath of crises. The principal findings are that debt levels...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Aug 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/public+sector.html"><![CDATA[Public Sector]]></category>
		<category domain="http://resources.bnet.com/topic/emerging+market.html"><![CDATA[Emerging Market]]></category>
		<category domain="http://resources.bnet.com/topic/debt.html"><![CDATA[Debt]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Using The NFR Framework In The Context Of The Balanced Scorecard: The Strategic Engineering Of Public IT]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=315772]]></link>
		<description><![CDATA[This paper examines the unique application of the Non-Functional-Requirements NFR Framework within the context of a Balanced Scorecard used to measure, manage and identify gaps in the strategic plan for the Department of Technology DoT in the City of Columbus, Ohio. Specifically, the NFR Framework enables the examination of tradeoffs...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 17 Jul 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/public+sector.html"><![CDATA[Public Sector]]></category>
		<category domain="http://resources.bnet.com/topic/information+technology.html"><![CDATA[Information Technology]]></category>
		<category domain="http://resources.bnet.com/topic/ohio+state+university.html"><![CDATA[Ohio State University]]></category>
		<category domain="http://resources.bnet.com/topic/framework.html"><![CDATA[Framework]]></category>
		<category domain="http://resources.bnet.com/topic/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
	</item>
	<item>
		<title><![CDATA[DIAMOND Marketing Offers Services to Ingram Micro Government and Education VARs; Outsourced Marketing Consulting Services Critical for Companies Looking to Cost-Effectively Grow Public Sector Business]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_April_12/ai_n26825918]]></link>
		<description><![CDATA[VIENNA, Va. -- DIAMOND Marketing, the high-tech marketing consultancy that coined the phrase "marketing that doesn't lead to revenue reward is a HUGE waste of time and money," announced that it will offer its Marketing Plan Development and Implementation Services to value added resellers VARs that are members of the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 12 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ingram+micro+inc..html"><![CDATA[Ingram Micro Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/outsource.html"><![CDATA[outsource]]></category>
		<category domain="http://resources.bnet.com/topic/public+sector.html"><![CDATA[public sector]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IM</category>
		<category domain="tickers">IM</category>
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		<title><![CDATA[A New BSC Architecture for the Public Sector]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=164605]]></link>
		<description><![CDATA[In order to successfully apply the Balanced Scorecard BSC methodology in the public sector, the original framework should be adapted to fit the different needs of mission-oriented organizations. One of the most significant changes to make is in the perspectives' architecture. The architecture that organizations adopt is a key element...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 30 Nov 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/public+sector.html"><![CDATA[Public Sector]]></category>
		<category domain="http://resources.bnet.com/topic/architecture.html"><![CDATA[Architecture]]></category>
		<category domain="http://resources.bnet.com/topic/perspective.html"><![CDATA[Perspective]]></category>
		<category domain="http://resources.bnet.com/topic/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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	<item>
		<title><![CDATA[A Multi-Dimensional Approach to the Community Perspective in the Balanced Scorecard Architecture for the Public Sector: Empirical Evidence in Healthcare Organizations]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=164575]]></link>
		<description><![CDATA[Today Citizens have a multi-dimensional stakeholder role to play in their relationship with Public Sector's organizations. If organizations are not aware of that they will risk to fail in pursuing their mission. This paper describes the differences between performance management and performance evaluation, reviews the most popular Balanced Scorecard "geographies"...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 30 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/public+sector.html"><![CDATA[Public Sector]]></category>
		<category domain="http://resources.bnet.com/topic/health+care+company.html"><![CDATA[Health Care Company]]></category>
		<category domain="http://resources.bnet.com/topic/health+care.html"><![CDATA[Health Care]]></category>
		<category domain="http://resources.bnet.com/topic/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
		<category domain="http://resources.bnet.com/topic/performance+management.html"><![CDATA[Performance Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
	</item>
	<item>
		<title><![CDATA[Stakeholder Theory and Balanced Scorecard to Improve IS Strategy Development in Public Sector]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=164571]]></link>
		<description><![CDATA[Implementation of the Balanced ScoreCard BSC in public sector organizations is more likely to succeed if the organizations already possess clear conceptions of vision, strategy and outcomes. This is a paradox, as the BSC holds the promise of providing apt techniques for supporting organizations in the strategy developing process. The...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 13 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/public+sector.html"><![CDATA[Public Sector]]></category>
		<category domain="http://resources.bnet.com/topic/theory.html"><![CDATA[Theory]]></category>
		<category domain="http://resources.bnet.com/topic/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
	</item>
	<item>
		<title><![CDATA[Improving Organizational Efficiency and Transparency Through Enterprise Performance Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=154493]]></link>
		<description><![CDATA[Public sector stakeholders - government executives, officials, and most importantly, citizens - are demanding increased accountability for the public sector value PSV of government programs and systems. Government organizations need to deliver quantifiable measurements and clear performance results in order to better understand the impact of the programs and systems...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 01 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/public+sector.html"><![CDATA[Public Sector]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+performance+management.html"><![CDATA[Enterprise Performance Management]]></category>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/business+objects.html"><![CDATA[Business Objects]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/performance+management.html"><![CDATA[Performance Management]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How A Public-Sector Agency Re-Invigorated Its Balanced Scorecard]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=315538]]></link>
		<description><![CDATA[The case study discussed in this paper concerns a project to design and implement a strategic performance management system within a medium sized public sector enterprise. It looks at how this UK Government Agency found it necessary to re-design its failing strategic performance management system only a year after its...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/public+sector.html"><![CDATA[Public Sector]]></category>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/2gc.html"><![CDATA[2GC]]></category>
		<category domain="http://resources.bnet.com/topic/performance+management.html"><![CDATA[Performance Management]]></category>
		<category domain="http://resources.bnet.com/topic/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
		<category domain="http://resources.bnet.com/topic/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
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	<item>
		<title><![CDATA[Building the Balanced Scorecard in Public Sector Organizations]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=140677]]></link>
		<description><![CDATA[A balanced scorecard is a management tool that provides senior executives with a periodic assessment of how well their organization is progressing toward achieving its strategic goals. Developing the strategy map is a key first step in the strategic process. This article focuses on the major step which is developing...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 07 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/public+sector.html"><![CDATA[Public Sector]]></category>
		<category domain="http://resources.bnet.com/topic/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
	</item>
	<item>
		<title><![CDATA[Improving Performance In The Public Sector]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=76645]]></link>
		<description><![CDATA[In today's world, the phrase "agile government" cannot be an oxymoron. Political, societal, economic, and technological forces are affecting governments and their decisions with increasing speed. But some government agencies see these challenges as an opportunity to revolutionize the way they do business, adopting strategies, the flexibility of their resources...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/public+sector.html"><![CDATA[Public Sector]]></category>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/organizational+change.html"><![CDATA[Organizational Change]]></category>
		<category domain="http://resources.bnet.com/topic/a.t.+kearney.html"><![CDATA[A.T. Kearney]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/e-government.html"><![CDATA[E-government]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
		<category domain="http://resources.bnet.com/topic/performance+management.html"><![CDATA[Performance Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
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		<title><![CDATA[The Balanced Scorecard in the Public Sector]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=154548]]></link>
		<description><![CDATA[The government has made it clear that it intends to put performance measures at the heart of managing its strategy for the provision of services to the country. The Balanced Scorecard is a strategic management concept devised by Robert Kaplan and David Norton, and uses performance measures to articulate and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Jun 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/public+sector.html"><![CDATA[Public Sector]]></category>
		<category domain="http://resources.bnet.com/topic/sas+institute.html"><![CDATA[SAS Institute]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+management.html"><![CDATA[Strategic Management]]></category>
		<category domain="http://resources.bnet.com/topic/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
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		<title><![CDATA[Examining Opportunities for Improving Public Sector Governance Through Better Strategic Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=131630]]></link>
		<description><![CDATA[Following years of management reform, strategic management has recently become an imperative in public sector. This paper presents research on the application of the balanced scorecard and associated management processes for strategic control purposes in a public sector environment. It shows how an improved balanced scorecard design has the potential...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 May 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/public+sector.html"><![CDATA[Public Sector]]></category>
		<category domain="http://resources.bnet.com/topic/2gc.html"><![CDATA[2GC]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+management.html"><![CDATA[Strategic Management]]></category>
		<category domain="http://resources.bnet.com/topic/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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