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- Publicis buys digital agency in Brazil
- Publicis Groupe is strengthening its foothold in South America with the acquisition of Brazilian digital ad firm, Tribal. The agency will become part of Digitas, the digital marketing firm that Publicis bought for USD1.3bn in early 2007. "Brazil is poised...
- Articles 2008-11-19
- Publicis Groupe acquires Chinese advertising agency
- French marketing conglomerate Publicis Group is acquiring W&K Communications, a full service advertising agency based in Beijing. Publicis is renaming the agency Leo Burnett W&K Beijing Advertising Co. Publicis Groupe is aiming to expand its operations within the Asia Pacific region. by Jeremy Collum
- Articles 2008-12-02
- Publicis Moves Mobile Agency Phonevalley into U.S.
- Via ClickZ, Publicis Groupe announced that Phonevalley, its mobile marketing agency, will expand into the United States. Phonevalley is already active within the European market, and recently expanded to Asia. Phonevalley, which Publicis acquired last September, counts Universal, Samsung, and Sony BMG among its clients. Publicis intends to use Phonevalley's...
- Blog posts 2008-07-10
- Citi and Publicis Groupe Announce Global Advertising and Marketing Assignment
- Publicis to Produce Citi's Brand Identity and Consumer Campaigns
- Research articles 2007-04-30
Additional Resources
- Rapt and Publicis Groupe Media Collaborate on New Analytics Service for Digital Media
- Marketing Giant Joins Rapt as Charter Participant to Deliver Greater Transparency and Efficiency to the Buying/Selling Process CHICAGO & SAN FRANCISCO -- Publicis Groupe Media PGM and Rapt Inc. today announced their close collaboration in Rapt's newest initiative, Rapt Information Services. Rapt Information Services is a suite of analytic...
- Research articles 2008-02-08
- Publicis Groupe to Expand in UK Marketing Services: SAS Joins Publicis Consultants - Worldwide.(Company overview)
- PARIS, September 24 /PRNewswire/ -- Publicis Groupe today announced the acquisition of SAS communications agency, which immediately joins the Publicis Consultants - Worldwide network. The move is in line with Publicis Groupe's strategy of targeted acquisitions designed to reinforce its offer in...
- Research articles 2007-09-24
- Publicis Groupe S.A. Forms Collaborative Marketing Unit
- Business Editors NEW YORK--BUSINESS WIRE--July 16, 2001 Publicis Groupe S.A. today announced the formation of Collaborative Marketing Worldwide CMW to assist Publicis Groupe agencies in providing its unique collaborative marketing service to clients. Collaborative marketing, a new and growing category of marketing service, is a strategic business...
- Research articles 2001-07-16
- Publicis Groupe Reforms to Focus on Digital, Teams Up With Yahoo
- While the continuing online stumbling of the BDAs Big Dumb Agencies is always amusing, it does my heart good to know that they still can read the writing on the wall from time to time. Yesterday, French ad giant Publicis Groupe announced they'd be starting a new digital arm, VivaKi....
- Blog posts 2008-06-27
- Publicis Groupe buys digital-marketing agency Razorfish from Microsoft for $530 million
- In a move that will generate 25% of Publicis Groupe's revenue from digital, the holding company will buy Razorfish, the digital-marketing agency owned by Microsoft since 2007, in a cash and stock deal worth about $530 million, according to AdAge.com. As a result, Amnesia Razorfish, Sydney will become part of...
- News items 2009-08-09
- Earnings: Publicis Groupe Declares Downturn Over, Restates Digital Ambitions
- Many in the media world are still struggling through the slashed budgets and changed business models, but at least for French advertising group Publicis the ad spend downturn is over. In its Q309 earnings release pdf on Tuesday, the company declared that the ad market reached its lowest point...
- External links 2009-10-27
- Haier taps Saatchi for Games work.(Qingdao Haier Refrigerator Company Ltd. selected Saatchi & Saatchi)(Publicis Groupe S.A. opening its facility in China)(Brief Article)
- Byline: Normandy Madden [Shanghai, China] China's most ambitious aspiring global brand, home-appliance maker Haier Group, has appointed Saatchi & Saatchi to handle corporate marketing surrounding its national sponsorship of the 2008 Olympic Games in Beijing, following a pitch including Ogilvy & Mather and...
- Research articles 2005-12-12
- Chief Innovation Officer of Publicis Groupe Media, Rishad Tobaccowala, Joins Revenue Science Board of Directors
- NEW YORK -- Revenue Science, Inc., the leading provider of behavioral targeting for online advertising, announced today that Rishad Tobaccowala, chief innovation officer of Publicis Groupe Media encompassing Starcom MediaVest Group and ZenithOptimedia, has joined the company's Board of Directors. Dubbed one of five "Marketing Innovators" by TIME magazine, Tobaccowala...
- Research articles 2004-11-29
- Microsoft, Yahoo Deal Approved By Microsoft Beneficiary
- Microsoft and Yahoo's search-and-advertising agreement received a thumbs-up from the American Association of Advertising Agencies AAAA, which includes Publicis Groupe S.A., which just finalized a deal to acquire Microsoft subsidiary Razorfish for $286.8 million and 6.5 million shares of stock. The U.S. Department of Justice is conducting an antitrust evaluation...
- News items 2009-10-20
- Publicis lands Razorfish
- Publicis Groupe, the French marketing and communications business, has won out over rivals including WPP and Dentsu to acquire Razorfish from Microsoft. The deal values the digital agency at around $530m (???374m), and includes a five-year media buying relationship between Publicis and Microsoft. Approximately 55 per cent of the purchase...
- News items 2009-08-09
- Publicis buys Microsoft's Razorfish for USD530m
- Publicis is buying Microsoft's digital marketing arm, Razorfish, for roughly USD530m as part of a five-year search ad agreement. Publicis claims the deal will mean that its digital operations will make up 25% of its annual revenues, hitting an internal target a year ahead of schedule. ...
- Articles 2009-08-09
- Publicis Modem CEO Departs for Meredith
- NEW YORK Publicis Modem and Dialog CEO Martin Reidy is leaving the agency to take a top position at Meredith. Reidy pictured is joining Meredith as president of its integrated marketing unit, which handles direct and digital programs for clients. The division has 400 employees and works with clients like Kraft,...
- News items 2009-09-01
- Advertising Roundup: Mini in Review; Home Depot Eyes Media; Coke Sued on Vitaminwater; More ...
- Mini calls global review -- WCRS, which has been the UK agency of record for the last 8 years, has not been tapped to participate. [Source: AgencySpy] Publicis buys Bulgarian agency -- Communications chain Publicis MARC Group owner Nikolai Nedelchev said he will sell his majority stake...
- Blog posts 2009-01-15
- Publicis Acquires South Korean Digital Ad Firm
- French ad holding company Publicis Groupe is pushing even further into online. The company announced today it will acquire leading South Korean digital ad agency Portfolio. The firm will become a part of Publicis' online division, Publicis Modem, and rebranded as Publicis Modem Korea. Exactly how much Publicis shelled out...
- Blog posts 2008-07-22
- Confident Publicis sets out to widen its net.(Publicis Communication plans for expansion)(Brief Article)
- Feb 13, 2005 (The Australian Financial Review - ABIX via COMTEX) Publicis Communication is an Australian marketing services company. It has achieved 20 per cent average revenue growth a year since 2000. The company includes Publicis Mojo, the ad agency, Optimedia, the media agency,...
- Research articles 2005-02-13
- Spots: USPS.(News)(United States Postal Service holiday marketing campaign)(Brief Article)
- The U.S. Postal Service kicks off its holiday campaign on Thanksgiving Day with some of its final ads from Publicis Groupe's Leo Burnett USA. ... The U.S. Postal Service kicks off its holiday campaign on Thanksgiving Day with some of its final ads from Publicis Groupe's...
- Research articles 2002-11-25
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