<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[marketing and purchasing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+and+purchasing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and purchasing]]></description>
	<s:counts start="0" returned="20" found="496" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Whitacre shakes up GM's top brass]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/news-analysis/whitacre-shakes-gms-brass/22836/]]></link>
		<description><![CDATA[Edward Whitacre Jr. seized the reins at General Motors Co. three days into his tenure as CEO and reshuffled the automaker's management team, giving more responsibility to younger executives and women and emphasizing accountability as a core GM value. Whitacre, who added CEO to his chairman title on Tuesday when...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Fri, 04 Dec 2009 22:47:16 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Online Video in Affiliate Marketing – The Vast, Untapped Domain?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/online-video-affiliate-marketing-vast/22670/]]></link>
		<description><![CDATA[To coincide with my own speaking event at the Search Engine Strategies Chicago conference on Dec 9th, I interview Shawn Collins, co-founder of the Affiliate Summit, the leading industry conference for affiliate marketing, author of Successful Affiliate Marketing for Merchants, and publisher of the Affiliate Tip blog. Shawn happens to...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 03 Dec 2009 14:29:19 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
	</item>
	<item>
		<title><![CDATA[Consumers Shopped from Home to Tie Cyber Monday Sales Record, or So They Say]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/10005457/consumers-shopped-from-home-to-tie-cyber-monday-sales-record-or-so-they-say/]]></link>
		<description><![CDATA[Cyber Monday this year may not have emerged as the biggest online holiday shopping day in history, but it tied for the title.    Despite the strong showing, and to the relief for employers, less shopping may have come on the bossâ€™s time.    Digital marketing...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 18:30:29 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/thanksgiving.html"><![CDATA[Thanksgiving]]></category>
		<category domain="http://resources.bnet.com/topic/shop.org.html"><![CDATA[Shop.org]]></category>
		<category domain="http://resources.bnet.com/topic/retail+company.html"><![CDATA[Retail Company]]></category>
		<category domain="http://resources.bnet.com/topic/comscore+networks+inc..html"><![CDATA[ComScore Networks Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/mike+duff.html"><![CDATA[Mike Duff]]></category>
	</item>
	<item>
		<title><![CDATA[Los Angeles auto show: With Fiesta, Ford has big hopes for small cars:]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/news-analysis/los-angeles-auto-fiesta-ford/22432/]]></link>
		<description><![CDATA[Ford Motor Co. is betting that the small-car segment will continue to grow and that the Fiesta will be the right vehicle at the right time. The 2011 Fiesta is Ford's newest car. The company plans to tout the Fiesta, which is smaller than the Focus, as having class-leading craftsmanship...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 07:02:05 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[Car]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="tickers">F</category>
	</item>
	<item>
		<title><![CDATA[Gift card spending on restaurant wish lists]]></title>
		<link><![CDATA[http://industry.bnet.com/food/news-analysis/gift-card-spending-restaurant-lists/22083/]]></link>
		<description><![CDATA[(Nov. 27, 2009) Restaurants hoping for a robust holiday shopping season will have to make peace with the fact that many consumers are still cutting their spending, even on the most popular stocking stuffers: gift cards. But even though several studies show spending on gifts and gift cards alike will...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Sun, 29 Nov 2009 16:29:04 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/restaurant.html"><![CDATA[Restaurant]]></category>
		<category domain="http://resources.bnet.com/topic/gift+card.html"><![CDATA[Gift Card]]></category>
	</item>
	<item>
		<title><![CDATA[iPhone users most likely consumers to pay for digital content]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/iphone-users-consumers-pay-digital/21857/]]></link>
		<description><![CDATA[By Katie MarsalPublished: 11:05 AM EST Owners of Apple's iPhone are more likely than any other consumer to pay for digital content across a range of content types, including newspapers, a new study has found.In addition to a greater willingness to agree to micropayments or subscriptions for content, U.K. iPhone...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 25 Nov 2009 08:30:13 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/apple+iphone.html"><![CDATA[Apple iPhone]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
	</item>
	<item>
		<title><![CDATA[Experiential campaign yields results says oOh!media]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/experiential-campaign-yields-results-oohmedia/21593/]]></link>
		<description><![CDATA[Research released by oOh!media has found an increase in the effectiveness of experiential marketing in the retail environment, with 92% of consumers wanting more product sampling to help them with purchasing decisions. The research was based on a recent experiential campaign for an FMCG brand, and involved one-to-one surveys in...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 23 Nov 2009 16:59:11 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[product]]></category>
		<category domain="http://resources.bnet.com/topic/consumer.html"><![CDATA[Consumer]]></category>
	</item>
	<item>
		<title><![CDATA[E-tailers snagged in marketing 'scam' blame customers]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/tailers-snagged-marketing-scam-blame/21469/]]></link>
		<description><![CDATA[First the good news for consumers: the U.S. government's investigation into how dozens of well-known online stores worked with controversial marketers to "deceive" customers out of $1.4 billion has prompted some retailers, including Continental Airlines, to sever ties with the marketers. Mark Goldston, chairman and CEO of United Online, parent...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 23 Nov 2009 04:21:56 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/u.s.+senate.html"><![CDATA[U.S. Senate]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/credit+card.html"><![CDATA[Credit Card]]></category>
		<category domain="http://resources.bnet.com/topic/consumer.html"><![CDATA[Consumer]]></category>
		<category domain="http://resources.bnet.com/topic/vertrue+inc..html"><![CDATA[Vertrue Inc.]]></category>
	</item>
	<item>
		<title><![CDATA[Barnes and Noble Nook E-Reader Delayed Due to Demand, Says Company]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/barnes-noble-nook-reader-delayed/21412/]]></link>
		<description><![CDATA[Barnes & Noble said that high demand for its Nook e-reader delayed the shipment date into January 2010 for anyone ordering the devices after Nov. 20. This is the second time that Barnes & Noble announced a delay for its e-readers, which it hopes will make inroads against Amazon.com's popular...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Sun, 22 Nov 2009 09:18:42 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-reader.html"><![CDATA[E-reader]]></category>
		<category domain="http://resources.bnet.com/topic/barnes+%2526+noble+inc..html"><![CDATA[Barnes & Noble Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BKS</category>
		<category domain="tickers">BKS</category>
	</item>
	<item>
		<title><![CDATA[Airport Wi-Fi Users an Affluent Lot: Study]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/airport-wi-fi-users-affluent/20776/]]></link>
		<description><![CDATA[If free Wi-Fi marketing is a good idea, as Om and Stacey argued last week, free Wi-Fi marketing in airports is an especially good idea, according to a new study from JiWire. The San Francisco-based mobile advertising company — which, of course, has skin in the game — found that...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Tue, 17 Nov 2009 14:18:28 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/airport.html"><![CDATA[airport]]></category>
		<category domain="http://resources.bnet.com/topic/wi-fi.html"><![CDATA[Wi-Fi]]></category>
	</item>
	<item>
		<title><![CDATA[Paul Williams: Off-Site Meetings: Last Century Technology]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/paul-williams-site-meetings-century/20296/]]></link>
		<description><![CDATA[Did use an abacus or slide rule to build your FY'10 budgets? To prepare and distribute information about next year's Marketing Plan did you use a typewriter and make a duplicate with a layer of ink paper? Or did you hand crank copies on a Ditto or Verifax machine? Of...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Fri, 13 Nov 2009 07:15:10 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://resources.bnet.com/topic/hotel.html"><![CDATA[hotel]]></category>
		<category domain="http://resources.bnet.com/topic/inspiration.html"><![CDATA[inspiration]]></category>
		<category domain="http://resources.bnet.com/topic/killer+idea.html"><![CDATA[Killer Idea]]></category>
	</item>
	<item>
		<title><![CDATA[Rosetta Hits IPO Price, Lowest Trading Since April]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fseekingalpha.com%2Farticle%2F172663-rosetta-hits-ipo-price-lowest-trading-since-april%3Fsource%3Dbnet&siteid=23&tag=seekingalpha]]></link>
		<description><![CDATA[Zachary Scheidt submits:   The company that allows you to &#8220;start learning a new language in less than 5 minutes&#8221; is having trouble communicating its message to Wall Street.  During the third quarter Rosetta Stone Inc. RST booked revenue of $67.2 million and earnings of $0.29 per share....]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 11 Nov 2009 12:06:57 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/zachary+scheidt.html"><![CDATA[Zachary Scheidt]]></category>
		<category domain="http://resources.bnet.com/topic/radstone+technology+plc..html"><![CDATA[Radstone Technology Plc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">RST</category>
		<category domain="tickers">RST</category>
	</item>
	<item>
		<title><![CDATA[Online Advertising Record Quarter]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/online-advertising-record-quarter/19880/]]></link>
		<description><![CDATA[Australia's online advertising market has recorded continued growth, in a most challenging economic period, according to figures released this week by the Interactive Advertsing Bureau IAB Australia in its Online Advertising Expenditure Report OAER. The Report, which is compiled by PricewaterhouseCoopers PwC, showed that online advertising expenditure in Australia for...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 11 Nov 2009 02:33:52 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Gliebers Dresses: Bonuses]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/gliebers-dresses-bonuses/19280/]]></link>
		<description><![CDATA[Welcome to the weekly Gliebers Dresses Executive Meeting:   Glenn Glieber Owner:  "After watching Brett Favre mulch his former team, I started thinking about Sarah Wheldon. It's really the same situation, in so many ways."   Meredith Thompson Chief Merchandising Officer:  "Kevin, is that you?" ...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 05 Nov 2009 21:56:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bonus.html"><![CDATA[Bonus]]></category>
		<category domain="http://resources.bnet.com/topic/employee.html"><![CDATA[Employee]]></category>
	</item>
	<item>
		<title><![CDATA[Are Family-Friendly Shows a Better Environment for Ads?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/family-friendly-shows-environment-ads/19059/]]></link>
		<description><![CDATA[NEW YORK (AdAge.com) -- Could the gore from a scene in "CSI" or the salty language of "Southland" keep an ad for Pampers or a commercial for Coca-Cola from making its point with viewers? According to new research from a consortium of blue-chip advertisers seeking more programs that spur family...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 04 Nov 2009 20:55:19 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
	</item>
	<item>
		<title><![CDATA[New York: Intel's agreements to lower CPU prices led to overcharges]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/york-intels-agreements-cpu-prices/19029/]]></link>
		<description><![CDATA[ By  Scott M. Fulton, III ,  Betanews    This morning, the State of New York filed an antitrust suit against Intel, joining its voices with those of the European Commission, Korea, and other countries in alleging that its ability to make exclusivity deals was illegal....]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 04 Nov 2009 16:39:56 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/intel+corp..html"><![CDATA[Intel Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/dell+computer+corp..html"><![CDATA[Dell Computer Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DELL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">INTC</category>
		<category domain="tickers">DELL,INTC</category>
	</item>
	<item>
		<title><![CDATA[Spring Design Sues Barnes and Noble Over Nook E-Reader]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/spring-design-sues-barnes-noble/18719/]]></link>
		<description><![CDATA[Spring Design, a small IT startup, claims that Barnes & Noble's Nook infringes on their own Alex e-reader. Both devices claim a dual-screen form-factor, powered by Google Android. The e-reader space has become more competitive in the past few months, with not only Barnes & Noble but a host of...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Tue, 03 Nov 2009 09:59:29 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-reader.html"><![CDATA[E-reader]]></category>
		<category domain="http://resources.bnet.com/topic/barnes+%2526+noble+inc..html"><![CDATA[Barnes & Noble Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BKS</category>
		<category domain="tickers">BKS</category>
	</item>
	<item>
		<title><![CDATA[The Public Option And Insurance Exchange In The House Bill]]></title>
		<link><![CDATA[http://industry.bnet.com/healthcare/news-analysis/public-option-insurance-exchange-house/18370/]]></link>
		<description><![CDATA[In my first post, I described the major features and basic approach of HR 3962, as well as the provisions of the bill that would go into effect more or less immediately.  This post will look more closely at some of the bill's basic insurance reform elements.  In a final...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Fri, 30 Oct 2009 14:57:08 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/plan.html"><![CDATA[Plan]]></category>
	</item>
	<item>
		<title><![CDATA[The AHIP Report: Beneath Questionable Numbers Is A Serious Concern]]></title>
		<link><![CDATA[http://industry.bnet.com/healthcare/news-analysis/ahi-preport-beneath-questionable-numbers/18166/]]></link>
		<description><![CDATA[On October 12 America's Health Insurance Plans AHIP released a commissioned report by Price Waterhouse Cooper PWC, "Potential Impact of Health Reform on the Cost of Private Health Insurance Coverage."   The study reported that health care reform as envisioned by the Senate Finance Committee would raise the cost of private...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 29 Oct 2009 13:19:41 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/insurance.html"><![CDATA[insurance]]></category>
		<category domain="http://resources.bnet.com/topic/health+care.html"><![CDATA[Health Care]]></category>
	</item>
	<item>
		<title><![CDATA[Kraft, Coke, Tide Are Brands Least Likely to Be Traded Down]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fseekingalpha.com%2Farticle%2F168862-kraft-coke-tide-are-brands-least-likely-to-be-traded-down%3Fsource%3Dbnet&siteid=23&tag=seekingalpha]]></link>
		<description><![CDATA[Marketing Charts submits:      Though cash-strapped US consumers rate price as top priority in their household/grocery purchasing decisions and are increasingly defecting to private labels, they are least likely to trade Kraft KFT, Coca-Cola KO, and Tide for store brands, even though 84% of shoppers see...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 26 Oct 2009 08:00:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+charts.html"><![CDATA[Marketing Charts]]></category>
		<category domain="http://resources.bnet.com/topic/johnson+%2526+johnson.html"><![CDATA[Johnson & Johnson]]></category>
		<category domain="http://resources.bnet.com/topic/kraft+foods+inc..html"><![CDATA[Kraft Foods Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JNJ</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KFT</category>
		<category domain="tickers">JNJ,KFT</category>
	</item>
</channel>
</rss>
