BNET Industries
Last Fiscal Year Sales:$3.7B
- Private
- US
Dow Jones Description
Mfr, Distr & Marketer of Footwear & Athletic Apparel
Number of Employees 9,102
Contact Information
1895 JW Foster Blvd
PO Box 1060
Canton, Massachusetts 02021-1099
1 800 934 3566
Peer Companies
NAICS Code Sporting and Athletic Goods Manufacturing: 339920
Recent Events
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Seamstress Fined $5.7 Million for Insider Trading
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Croatian seamstress ordered to pay $5.7 million
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Reebok-CCM Hockey: Ice, Innovation, Image
News & Analysis
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marketing and reebok international ltd. and strategy - All News and Analysis
Adidas-Reebok merger lets rivals nip at Nike's heels
- 2005-08-04
Adidas wants Reebok to help it double-team the "big man" on the court in the $57 billion-a-year U.S. sports footwear and apparel market. The Germany-based global power announced on Wednesday a $3.8 billion deal to buy Canton, Mass.-based Reebok, uniting two of the world's top sports companies and creating...
Reebok begins to regain lost ground: Reebok's new strategy may have cost it its UK marketing chief, but there are signs the brand's efforts to introduce global consistency are paying off. But will product innovation let it down at the last hurdle?
- 2003-07-31
During the Eighties, Reebok was the brand that aerobics far wanted to be seen in. The British brand became so popular that it briefly overtook Nike as the world's biggest sportswear brand. But then it fell out of step with market that has become inc ...
FOOTNOTES.(industry news briefs)(Brief Article)
- 2002-07-22
Fila Signs Belgian Kim Clijsters Fila Holding S.p.A. has added another tennis star to its sponsorship list. Belgian Kim Clijsters (in photo, on left, with Jennifer Capriati) -- ranked No. 4 in the World Tennis Association -- joins current...
STAR SYSTEM; REEBOK'S LATEST MARKETING TOOL TARGETS HOLLYWOOD'S HOTTEST CELEBS.(company marketing strategy)(Brief Article)
- 2001-06-11
Reebok's new U-Shuffle DMX doesn't hit retail until later this month, but the fashion-forward crosstrainer has been in the closets of celebrities such as Gwyneth Paltrow, Sarah Jessica Parker and Jenna Elfman for months. Reebok's new U-Shuffle DMX doesn't hit retail until later...
A Winning Bid? - sports licensing - Statistical Data Included
- 2001-01-22
Fan disillusionment, an overload of too-similar product and an outdated business model have brought the sports licensing business to its knees. Will the NFL/Reebok deal return profits and prestige to the industry? Tom Shine, founder of licensed apparel maker Logo Athletic, recently shared a tell-tale story about his beleaguered...
THE GAMES WE PLAYED; FROM DRAMATIC COMPANY RESTRUCTURINGS TO A BOOMING INTERNET, THE INDUSTRY EXPERIENCED RADICAL CHANGES IN 1999. AN INSIDER'S LOOK AT THOSE MAKING HEADLINES OVER THE PAST 12 MONTHS.
- 1999-12-27
NEW YORK -- As the final year in the 20th century, 1999 was not expected to be "just another year." It wasn't. The past 12 months proved to be momentous in many ways, as the industry evolved and prepared itself to prosper in the...
Rubin sketches plans for Pentland. (Stephen Rubin of Pentland Group PLC)
- 1991-09-09
MUNICH FNS -- With years of broad-ranging experience in the international footwear market, Stephen Rubin is a man with ideas and plans. What Rubin, chairman of London-based Pentland Group PLC, is planning for Pentland's diverse portfolio is a question athletic footwear industry...
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