BNET Industries
Last Fiscal Year Sales:$3.7B
- Private
- US
Dow Jones Description
Mfr, Distr & Marketer of Footwear & Athletic Apparel
Number of Employees 9,102
Contact Information
1895 JW Foster Blvd
PO Box 1060
Canton, Massachusetts 02021-1099
1 800 934 3566
Peer Companies
NAICS Code Sporting and Athletic Goods Manufacturing: 339920
Recent Events
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Seamstress Fined $5.7 Million for Insider Trading
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Croatian seamstress ordered to pay $5.7 million
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Reebok-CCM Hockey: Ice, Innovation, Image
News & Analysis
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marketing and reebok international ltd. and women - All News and Analysis
FASHION FORWARD; WHY THE BIG ATHLETIC VENDORS CONTINUE TO PUSH THE FASHION ENVELOPE.
- 2004-04-05
Fashion footwear has found a permanent home in the athletic marketplace, and leading vendors are taking advantage of the situation. Reebok, Adidas, Puma and Fila have intensified their commitments to the fashion-athletic segment with new offerings for fall '04 that incorporate high-fashion looks...
SHE GOT GAME; DADA'S LAVETTA WILLIS TALKS ABOUT WHAT IT'S LIKE TO PLAY AGAINST THE BIG BOYS.(Dada Footwear)
- 2003-06-09
For Lavetta Willis, challenging the status quo is a way of life. As president and CEO of Dada Footwear and its parent, LL International Shoe Company, Willis has transformed what was once simply a hip, urban clothing brand into a bona fide contender in...
SNEAKER REDUX; EXPLOITING A NEW MARKET POSITION, ATHLETIC FIRMS ARE BUTTRESSING NEW LINES WITH LIMITED-EDITION DESIGNER SPORT SHOES.(Brief Article)
- 2001-11-19
As fashion-infused sneakers continue to boom in popularity, athletic firms and retailers alike are banking that the trend will only increase come spring. Sold mostly at high-end and independent boutiques, these shoes are being offered in limited-edition, small-size collections, creating a niche market that's hungry to...
BRIGHT LIGHTS, LITTLE CITY.(survey of footwear retailers, Reno, NV)
- 1999-08-23
In Reno, Nev., comfort takes a backseat to style. Shoppers there are more concerned with looking good than they are with being comfortable. Like its sister city, Las Vegas, Reno is a flashy town, but its consumers are opting for basic, darker colors and dressier, more ...
Avia's bold adventure. (Avia Group International, athletic shoe company)
- 1995-01-23
Avia Group International's hope for 1995 is to become the main alternative to the megabrands such as Nike, Adidas and Reebok. The company has hired a new advertising agency, Minneapolis, MN-based Carmichael Lynch, which specializes in brand building. New advertisements reflect the company's desire to attract a broader customer base...
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