BNET Industries
Last Fiscal Year Sales:$3.7B
- Private
- US
Dow Jones Description
Mfr, Distr & Marketer of Footwear & Athletic Apparel
Number of Employees 9,102
Contact Information
1895 JW Foster Blvd
PO Box 1060
Canton, Massachusetts 02021-1099
1 800 934 3566
Peer Companies
NAICS Code Sporting and Athletic Goods Manufacturing: 339920
News & Analysis
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marketing and reebok international ltd. - All News and Analysis
Nike Marathon Swindle Update
A couple weeks ago we reported that at the Nike Women's Marathon, held October 19 in San Francisco, the training shoe company awarded the first place prize to Nora Colligan of Austin, TX, even though Arien O'Connell, a school teacher from Brooklyn, ran the best time. Nike explained that...
Adidas posts jump in first-quarter profit
BERLIN AFP — Adidas, the world's second-biggest sports goods group, reported increased first-quarter profit on Tuesday, but its struggling Reebok brand saw orders fall by 22 percent. Adidas' net profit gained 32 percent to 169 million euros (262 million dollars) as it cut costs and reaped the benefit of...
Marvel Partners with Reebok to Launch Exclusive Collection of Children's Footwear at Foot Locker and Kids Foot Locker
Collection to Feature Marvel's Legendary Super Heroes Iron Man and the Incredible Hulk, Stars of Marvel Studios' Upcoming Summer Blockbusters NEW YORK -- Marvel Entertainment, Inc. (NYSE: MVL), a global character-based entertainment licensing company, has partnered with Reebok, a leading worldwide designer, marketer and distributor of sports, fitness and...
Company pays million-dollar fine in US for recalled kids' bracelets
WASHINGTON AFP — US sports apparel company Reebok has agreed to pay a one-million-dollar (634,000-euro) fine for giving away hundreds of thousands of lead-laced bracelets that killed one child, the US product safety watchdog said Tuesday. "The penalty settles allegations that Reebok International Ltd imported and distributed charm bracelets...
Vick co-defendant working deal; Nike contract on hold
Four days after Atlanta Falcons quarterback Michael Vick and three other men pleaded innocent to federal dogfighting charges, one of Vick's co-defendants is due back in court today in Richmond, Va., for a hearing on a potential deal with prosecutors. Meanwhile, Nike has suspended its endorsement...
2007 Rbk Eurocamp to Host Top Players from across the World
All-Star Teams from the U.S., Italy and Russia to Participate CANTON, Mass. -- For the fifth consecutive year, the best players from around the world will descend on Italy to showcase their skills and athleticism at the Rbk Eurocamp. The 2007 Rbk Eurocamp will take place from June 9-12...
World Cup lifts Adidas profits
HERZOGENAURACH, Germany AFP — The World Cup soccer tournament helped lift Adidas profits in 2006, but the German sportwear maker warned Wednesday that earnings growth would slow this year because of difficulties at US unit Reebok. Adidas said that its net profit increased 26.1 percent to 483 million euros...
Traditional sports, not-so-traditional marketing: major sports marketers, from Reebok to the NFL and the WNBA, are finding success in various forms of direct response.(Sports & Fitness Market)
The sports industry has discovered that reaching consumers has never been easier than in the past several years. With the click of a mouse, sports fans can sign up for their favorite team's latest news. These teams can E-mail fans regarding upcoming The sports industry...
Still a hot property
Last season, Allen Iverson finished second in the NBA in scoring. Perhaps more remarkably, he was fourth in jersey sales. Even though his team hadn't contended for a title since 2001, more Iverson uniform tops were sold than those for anyone other than Dwyane Wade, LeBron James and Kobe Bryant....
REEBOK REFINES MARKETING FOCUS.(Reebok International Ltd.)(Brief article)
Byline: KATIE ABEL Byline: KATIE ABEL

