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	<title><![CDATA[marketing and reebok international ltd. Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and reebok international ltd.]]></description>
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		<title><![CDATA[Nike Marathon Swindle Update]]></title>
		<link><![CDATA[http://blogs.bnet.com/ethics/?p=250]]></link>
		<description><![CDATA[A couple weeks ago we reported that at the Nike Women's Marathon, held October 19 in San Francisco,  the training shoe company awarded the first place prize to Nora Colligan of Austin, TX, even though Arien O'Connell, a school teacher from Brooklyn, ran the best time. Nike explained that...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 07 Nov 2008 10:17:08 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/nike+inc..html"><![CDATA[Nike Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/reebok+international+ltd..html"><![CDATA[Reebok International Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
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		<category domain="http://resources.bnet.com/topic/training+and+certification.html"><![CDATA[Training And Certification]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/michael+mattis.html"><![CDATA[Michael Mattis]]></category>
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		<category domain="http://resources.bnet.com/topic/gender+and+diversity.html"><![CDATA[Gender And Diversity]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/training+and+certification.html"><![CDATA[Training And Certification]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NKE</category>
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		<title><![CDATA[Adidas posts jump in first-quarter profit]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200805/ai_n25387721]]></link>
		<description><![CDATA[BERLIN AFP &#8212; Adidas, the world's second-biggest sports goods group, reported increased first-quarter profit on Tuesday, but its struggling Reebok brand saw orders fall by 22 percent.  Adidas' net profit gained 32 percent to 169 million euros (262 million dollars) as it cut costs and reaped the benefit of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 06 May 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/adidas+ag.html"><![CDATA[adidas AG]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/reebok+international+ltd..html"><![CDATA[Reebok International Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
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		<title><![CDATA[Marvel Partners with Reebok to Launch Exclusive Collection of Children's Footwear at Foot Locker and Kids Foot Locker]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_March_31/ai_n24962979]]></link>
		<description><![CDATA[Collection to Feature Marvel's Legendary Super Heroes Iron Man and the Incredible Hulk, Stars of Marvel Studios' Upcoming Summer Blockbusters  NEW YORK -- Marvel Entertainment, Inc. (NYSE: MVL), a global character-based entertainment licensing company, has partnered with Reebok, a leading worldwide designer, marketer and distributor of sports, fitness and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 31 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/foot+locker.html"><![CDATA[Foot Locker]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/marvel+entertainment+inc..html"><![CDATA[Marvel Entertainment Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/reebok+international+ltd..html"><![CDATA[Reebok International Ltd.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">FL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MVL</category>
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		<title><![CDATA[Company pays million-dollar fine in US for recalled kids&#39; bracelets]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200803/ai_n24930700]]></link>
		<description><![CDATA[WASHINGTON AFP &#8212; US sports apparel company Reebok has agreed to pay a one-million-dollar (634,000-euro) fine for giving away hundreds of thousands of lead-laced bracelets that killed one child, the US product safety watchdog said Tuesday.  "The penalty settles allegations that Reebok International Ltd imported and distributed charm bracelets...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
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		<title><![CDATA[Vick co-defendant working deal; Nike contract on hold]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmusa/is_200707/ai_n19397163]]></link>
		<description><![CDATA[Four days after Atlanta Falcons quarterback Michael Vick and three other men pleaded innocent to federal dogfighting charges, one of Vick's co-defendants is due back in court today in Richmond, Va., for a hearing on a potential deal with prosecutors.     Meanwhile, Nike has suspended its endorsement...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Jul 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/nfl.html"><![CDATA[NFL]]></category>
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		<category domain="http://resources.bnet.com/topic/virginia.html"><![CDATA[Virginia]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NKE</category>
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		<title><![CDATA[2007 Rbk Eurocamp to Host Top Players from across the World]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_May_31/ai_n27259180]]></link>
		<description><![CDATA[All-Star Teams from the U.S., Italy and Russia to Participate  CANTON, Mass. -- For the fifth consecutive year, the best players from around the world will descend on Italy to showcase their skills and athleticism at the Rbk Eurocamp. The 2007 Rbk Eurocamp will take place from June 9-12...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 31 May 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/italy.html"><![CDATA[Italy]]></category>
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		<category domain="http://resources.bnet.com/topic/nba.html"><![CDATA[NBA]]></category>
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		<title><![CDATA[World Cup lifts Adidas profits]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200703/ai_n18657925]]></link>
		<description><![CDATA[HERZOGENAURACH, Germany AFP &#8212; The World Cup soccer tournament helped lift Adidas profits in 2006, but the German sportwear maker warned Wednesday that earnings growth would slow this year because of difficulties at US unit Reebok.  Adidas said that its net profit increased 26.1 percent to 483 million euros...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 07 Mar 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/adidas+ag.html"><![CDATA[adidas AG]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/reebok+international+ltd..html"><![CDATA[Reebok International Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
	</item>
	<item>
		<title><![CDATA[Traditional sports, not-so-traditional marketing: major sports marketers, from Reebok to the NFL and the WNBA, are finding success in various forms of direct response.(Sports & Fitness Market)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb267/is_200701/ai_n18882509]]></link>
		<description><![CDATA[The sports industry has discovered that reaching consumers has  never been easier than in the past several years. With the click of a  mouse, sports fans can sign up for their favorite team's latest  news. These teams can E-mail fans regarding upcoming   The sports industry...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/nfl.html"><![CDATA[NFL]]></category>
		<category domain="http://resources.bnet.com/topic/reebok+international+ltd..html"><![CDATA[Reebok International Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[team]]></category>
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		<title><![CDATA[Still a hot property]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmtpi/is_200612/ai_n16976393]]></link>
		<description><![CDATA[Last season, Allen Iverson finished second in the NBA in scoring. Perhaps more remarkably, he was fourth in jersey sales. Even though his team hadn't contended for a title since 2001, more Iverson uniform tops were sold than those for anyone other than Dwyane Wade, LeBron James and Kobe Bryant....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 20 Dec 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/nba.html"><![CDATA[NBA]]></category>
		<category domain="http://resources.bnet.com/topic/reebok+international+ltd..html"><![CDATA[Reebok International Ltd.]]></category>
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	</item>
	<item>
		<title><![CDATA[REEBOK REFINES MARKETING FOCUS.(Reebok International Ltd.)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb3070/is_200612/ai_n18975959]]></link>
		<description><![CDATA[Byline: KATIE ABEL     Byline: KATIE ABEL   ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Dec 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/reebok+international+ltd..html"><![CDATA[Reebok International Ltd.]]></category>
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