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- Face-to-Face, One-to-One Marketing and Hispanics
- Relationship marketing is, literally, marketing that is meant to engender a "relationship" between consumer and advertiser. The definition of this relationship is dependent upon the advertiser's goals and can range from the purely transactional to the extremely personal, which requires some knowledge of consumer motivation. The importance of personal attention...
- White papers 2003-01-01
- What the CEO Can Do to Put Sales and Marketing on the Same Revenue Page
- Spend a day inside most business-to-business organizations and you'll come to the conclusion that Sales is from Venus and Marketing is from Mars. They just don't seem to get along. This situation is widespread and extremely detrimental to the profitability of organizations both large and small. Serious money is being...
- White papers 2003-01-01
- Dynamic Networked Markets
- Compounding the transient nature of customers is a new form of market created by the Web. For companies beginning to do business on the Web, it is critical that they understand the kinetics of dynamic networked markets. The Internet is not just another distribution channel. The Internet is an enormous...
- White papers 2003-01-01
- Building a Foundation for Change
- It has often been observed that many changes fail in the organisation, because of its ineffectiveness. This article mainly discusses as to what can be done about it. The grim statistics represent a tremendous cost to organizations in terms of money, resources, and time. According to a survey, the...
- White papers 2003-01-01
- Give Your Headlines The 'So What?' Test
- No element of a piece of writing is more important, yet perhaps less appreciated, than the humble headline. While headlines are most commonly associated with newspaper articles, they're also essential in display and classified advertising, posters, billboards, newsletters, interoffice memorandums, and even in e-mail messages. Headlines serve an identical function...
- White papers 2003-01-01
- Value Based Pricing Saves the Day!
- Price problems are rarely pricing problems! Although many companies face demands for lower price, this does not always mean prices are too high. Demands for lower price may be caused by inadequate competitive differentiation, bad negotiating policy, failure to communicate value, and even by neglecting to ask for higher prices....
- White papers 2003-01-01
- Unleashing The High Performance Workforce
- From the executive summary: ‘Modern organizations are facing some overwhelming challenges, such as key skill shortages, new flexible work patterns, an emphasis on work/life balance, and an increasing need for virtual teams. Addressing these issues is just as important as having top management, the right product portfolio, the best processes,...
- White papers 2003-01-01
- Using Thought Partnerships To Build Your Brand
- From the executive summary: ‘Businesses can perform with more power and influence in the marketplace. Building any company's brand equity can serve as a way to improve corporate thinking, forge stronger connections with the marketplace, and align organizations to better deliver on strategic intent. There are four basic steps required...
- White papers 2003-01-01
- Editorial Calendars: Helpful Tools for Your Media Outreach Efforts
- Editorial calendars list major feature stories and/or special sections to be developed by a publication in the coming year. Many trade and consumer magazines and newspapers publish editorial calendars. The editorial calendar maintained by that publication provides the answer, and also offers an opportunity for you to reach out and...
- White papers 2002-01-01
- Questions to Ask Before the Press Release Goes Out to the Media
- This article discusses some key questions that you ask once you have completed a press release and received necessary approvals, but before you disseminate it to the media like how does your release meet criteria generally used by reporters to determine news value? Does your release highlight these newsworthy elements...
- White papers 2002-01-01
- The Best PR Recipes Include Spice, Beef, and an Unexpected Ingredient
- The unparalleled impact of face-to-face brand experiences offered through trade shows — added to the prestige of achieving favorable pre- and post-show mentions from top-tier journalists — packs a powerful punch. This white paper says that shows are increasingly jammed with competing brands, and rising above the message clutters requires...
- White papers 2002-01-01
- Four Suggestions For A Positive Interactive Workplace
- This is a popular lament heard in interviews with many managers who are having trouble coping with an increasingly transient workforce. Customer service problems, missed deadlines and faulty workmanship are common symptoms of a deeper disease that plagues many businesses today- employee apathy. Many companies are mired in poor performance...
- White papers 2001-01-01
- American Business Has a Management Bench-Strength Problem
- Increasing global competition, rapidly changing technology and shortened product life cycles have forced companies to become more nimble and flexible with minimal overhead. Costs have been wrung out in other ways; no more guaranteed employment; reduced or eliminated benefits; eradication of non-skills training; outsourcing and a dramatic increase in the...
- White papers 2000-01-01
Additional Resources
- Rebtel Names EthnikPR Agency of Record to Reach South Asian American Consumers
- STOCKHOLM, Sweden & SAN FRANCISCO -- Rebtel, the people's global communication company, today announced it selected EthnikPR as its public relations agency of record to target the growing South Asian American consumer. EthnikPR, an award winning hybrid PR agency and marketing boutique, has rapidly grown to become the 'go-to' agency...
- Articles 2008-06-02
- Humana Celebrates Opening of Utah Market Office
- SALT LAKE CITY -- As part of a long-term commitment to provide affordable insurance products and services to the rapidly-growing business community and senior population in Utah, officials with Humana Inc. (NYSE: HUM) will celebrate the opening Thursday, May 29, of a new and expanded office location at 9815 South...
- Articles 2008-05-27
- Coca-Cola Enterprises Inc. to Webcast Sanford C. Bernstein's Strategic Decisions Conference
- ATLANTA -- Coca-Cola Enterprises (NYSE: CCE) will webcast a presentation to analysts and investors on Wednesday, May 28 at 2:00 p.m. ET. Chairman and Chief Executive Officer John F. Brock will make the presentation at the Sanford C. Bernstein Strategic Decisions Conference. The public can access the live...
- Articles 2008-05-15
- Coca-Cola Enterprises Inc. to Webcast First-Quarter 2008 Earnings Conference Call
- ATLANTA -- Coca-Cola Enterprises (NYSE: CCE) will release first-quarter 2008 earnings before the market opens on Thursday, April 24. A conference call discussing these results will be webcast live over the Internet at 9:30 a.m. ET that morning. A copy of the company's earnings news release will be...
- Articles 2008-04-04
- Coca-Cola Enterprises Inc. to Webcast Consumer Analyst Group of New York Presentation
- ATLANTA -- Coca-Cola Enterprises (NYSE: CCE) announced today that President and Chief Executive Officer John F. Brock will present at the Consumer Analyst Group of New York CAGNY Conference being held in Boca Raton, Florida on Thursday, February 21, 2008 at 1:15 p.m. ET. The public can access the live...
- Articles 2008-02-11
- March of Dimes Delivers a New Look
- To: NATIONAL EDITORS Contact: Robert Storace, +1-914-997-4622,rstorace@marchofdimes.com, Todd Dezen, +1-914-997-4608,tdezen@marchofdimes.com, or Elizabeth Lynch, +1-914-997-4286,elynch@marchofdimes.com, all of The March of Dimes National Leader in Pregnancy and Baby Health Updates Image toSignal Commitment to Health of All Babies WHITE PLAINS, N.Y., Jan. 15 /PRNewswire-USNewswire/ -- The Marchof Dimes today unveils a...
- Articles 2008-01-15
- Coca-Cola Enterprises Inc. to Webcast Fourth-Quarter 2007 Earnings Conference Call
- ATLANTA -- Coca-Cola Enterprises (NYSE: CCE) will release fourth-quarter 2007 earnings before the market opens on Tuesday, February 12. A conference call discussing these results will be webcast live over the Internet at 10:00 a.m. ET that morning. A copy of the company's earnings news release will be...
- Articles 2008-01-14
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