Resources

12 Resources for

marketing and relationship marketing

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Marketing back office.(IBM;s DecisionEdge Relationship Marketing software)(Brief Article): For banks large enough to support a more extensive data warehouse and systems that can gather, manage, and analyze transactional data, IBM developed DecisionEdge Relationship Marketing, which it describes as a comprehensive "back office system&q For banks large enough to support a more extensive data warehouse...; Tags: back-office, data warehouse, IBM Corp., marketing, relationship marketing, software; Research articles 1999-02-01
Marketers: Drive Relationship Marketing Initiatives with Latest Version of WebTrends Marketing Warehouse: Cross-Channel Visitor Insight and Real-Time Visitor List Generation Wizard Builds Customer Loyalty and Improves Marketing Performance; Tags: marketing, relationship marketing, WebTrends Corp.; Research articles 2006-11-20
WebTrends Announces Marketing Lab Partners to Deliver More Measurable, Automated Relationship Marketing: Deep Integrations with Leading Email Marketing, On-Site Behavioral Targeting and Consumer Opinion Vendors Drive Profitable Customer Interactions; Tags: marketing, relationship marketing, WebTrends Corp.; Research articles 2007-02-14
Independent Research Firm Identifies Unica as the Sole Leader in Marketing Leadership and Relationship Marketing Solutions: WALTHAM, Mass. -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management EMM solutions, today announced it has been cited as the marketing platform leader in the marketing leadership and relationship marketing scenarios and as a strong performer in the marketing operations scenario in the January 2008...; Tags: leader, marketing, relationship marketing, Unica; Research articles 2008-01-17
ShopNBC Drives Relationship Marketing with WebTrends Marketing Lab: Building on a Successful Partnership in Paid Search Campaigns Using WebTrends Dynamic Search, Leading Multi-Channel Retailer Leverages WebTrends Marketing Lab; Tags: marketing, relationship marketing, WebTrends Corp.; Research articles 2007-06-05

Beyond Relationship Marketing: The Rise of Collaborative Marketing: "It has been observed that Customers are more empowered and connected, which is shifting the balance of power. Consequently, firms must rethink how they interact with customers. Collaborative innovation allows firms to tap into customer expertise by integrating customers into the firm's new product Development process. Besides this, collaborative...; Tags: Marketing, Customer, Relationship Marketing, Collaboration, Groupware, Enterprise Software, Software; White papers 2003-01-01
Beyond Relationship Marketing: The Rise Of Collaborative Marketing: The arrival of Internet saw massive explosion in business innovation. In those early days, the network was seen as a disruptive technology that would destroy incumbent businesses and overturn the rules of marketing. Today, the rules of the game seem to have changed and the misguided belief that the Internet...; Tags: Montgomery Research Inc., Relationship Marketing, Internet, Marketing Research, Marketing; White papers 2002-10-30
CRM In Marketing: In the modern business era, the customer is highly informed. Therefore, there is a need for organizations to adopt a customer-centric approach in pursuing their marketing strategy. The Customer Relationship management CRM paradigm calls for evolving effective and sustained business relationships with customers. These relationships form the basis for the...; Tags: Relationship Marketing, CRM, Marketing Research, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software; Presentations 2003-01-01
Relationship Marketing Without CRM: From the executive summary: ‘Customer Relationship Management CRM systems are tremendous strategic marketing tools that manage campaigns via every touch point: Web, e-mail, telephone, direct mail, and face-to-face sales. The main purpose of an automated CRM system is to integrate customer records from all business-to-business publisher product segments, magazine subscribers,...; Tags: CRM System, Relationship Marketing, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, E-mail, Software, Marketing, Online Communications; White papers 2003-06-01
Marrying Market Research and Customer Relationship Marketing: This paper builds on previous research to demonstrate the power of marrying together market research data and existing loyalty card data in improving promotional marketing. In particular, it includes the analysis of real attitudinal data (cognitive, affective and conative) collected specifically for this task from 3,000 customers. The approach is...; Tags: Market Research, Relationship Marketing, Better Management.com, Marketing Research, Marketing; White papers 2006-04-11
Tips for Using Postcards to Build Your Business: As marketing costs continue to climb a person needs to find ways to maximize his or her results without blowing his or her budget. With that in mind, in this paper the author provides 10 tips for using postcards as part of a person's direct marketing and relationship marketing programs.; Tags: Relationship Marketing, Postcard, Marketing Research, Marketing; White papers 2005-05-21
How Healthcare Gets Sold To Patients, Courtesy of Omnicom: Given the changes sweeping through healthcare these days, it's not surprising that companies in the industry might want to update their marketing strategies from time to time. Watching that particular sausage get made isn't always pretty, but it can be instructive. Take, for instance, Thursday's announcement from...; Tags: Marketing, Patient, Health Care, Relationship Marketing, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, David P. Hamilton; Blog posts 2008-06-15

Additional Resources

Saab Automobile AB appoints Digitas as global direct & relationship marketing agency of record.: M2 PRESSWIRE-3 July 2001-SAAB: Saab Automobile AB appoints Digitas as global direct & relationship marketing agency of record C1994-2001 M2 COMMUNICATIONS LTD RDATE:03072001 London -- Saab Automobile AB has appointed Digitas Europe as its global agency of record for direct and...; Tags: agency, Branding, MARKETING, Saab; Research articles 2001-07-03
Is relationship selling the next FDA 'hot spot'?: While there has been an increasing movement toward database marketing and relationship marketing, there has been very little guidance out of the FDA on this so far. "This is kind of the next horizon where companies need to be aware as to how the FDA will look at this," warned...; Tags: FDA; Research articles 1999-04-01
New South Federal Savings Bank and Online Division UmbrellaBank.com Selects Integrative Logic For Customer Database Analytics and Relationship Marketing: ATLANTA -- Atlanta-based Integrative Logic, a full-service, integrated database marketing service provider, has been selected to provide database development, customer analytics and strategic marketing services for New South Federal Savings Bank, a national lending institution for residential construction and mortgage, automobile, and manufactured housing loans, and its internet banking division,...; Tags: Federal Savings Bank; Research articles 2008-01-22
Relationship Marketing Strategy: The purpose of this research is to understand the impact of relationship marketing strategy on the demand for customized communication through printing. Though many marketing executives report that they are using a relationship marketing strategy, this has not resulted in high demand for variable data printing. Is it a failure...; Tags: Relationship Marketing, Rochester Institute Of Technology, Relationship Marketing Strategy; White papers 2002-09-01
Carlson Marketing Group and Interelate Ally to Advance Relationship Marketing for Clients: Business Editors MINNEAPOLIS--BUSINESS WIRE--Feb. 1, 2001 Carlson Marketing Group, the world leader in relationship marketing, and Interelate, the leading hosted CRM solutions provider for global 2000 companies, today announced a strategic alliance to deliver best-in-class Customer Relationship Management CRM expertise and solutions to clients. Carlson Marketing Group...; Tags: Carlson Marketing Group, CRM, MARKETING, SOFTWARE; Research articles 2001-01-31
Carlson Marketing Group and Interelate Ally to Advance Relationship Marketing for Clients: Business Editors MINNEAPOLIS--BUSINESS WIRE--Feb. 1, 2001 Carlson Marketing Group, the world leader in relationship marketing, and Interelate, the leading hosted CRM solutions provider for global 2000 companies, today announced a strategic alliance to deliver best-in-class Customer Relationship Management CRM expertise and solutions to clients. Carlson Marketing Group...; Tags: Carlson Marketing Group, MARKETING; Research articles 2001-02-01
Face-to-Face, One-to-One Marketing and Hispanics: Relationship marketing is, literally, marketing that is meant to engender a "relationship" between consumer and advertiser. The definition of this relationship is dependent upon the advertiser's goals and can range from the purely transactional to the extremely personal, which requires some knowledge of consumer motivation. The importance of personal attention...; Tags: Refresher Publications, Marketing Research, Marketing; White papers 2003-01-01
-TOYOTA: Toyota appoint Miller Bainbridge to spearhead customer relationship marketing drive.: M2 PRESSWIRE-7 December 1998-TOYOTA: Toyota appoint Miller Bainbridge to spearhead customer relationship marketing drive C1994-98 M2 COMMUNICATIONS LTD RDATE:041298 Toyota GB Ltd have appointed Miller Bainbridge & Partners to manage their Customer Relationship Marketing programme. The appointment --...; Tags: Branding, MARKETING, MILLER, SALES, Toyota Motor Corp.; Research articles 1998-12-07