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- Placebo Pricing: Why We (Might) Pay More For Less
- Under the intriguing title Are Your Prices High Enough? Harvard Business Review senior editor Bronwyn Fryer blogs on the idea that people's expectations about a product influence how they ultimately respond to it. Put two unmarked but identical bottles of wine before your friends. Tell them the...
- Blog posts 2008-03-18
- A Chorus of Critics Tells Marketers: Stop Targeting 'Influencials'
- There was no shortage of brands employing viral marketing in 2007 (here are the top 1o viral videos of the year). Many of these campaigns are genuinely funny, but the question remains, what's the best way to spread a viral campaign as widely as possible? Some hold to the idea...
- Blog posts 2008-01-11
- Scientists Give PR People a Hand with Two Recent Studies
- The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years...
- Blog posts 2007-10-05
- Thou Shalt Not Steal Thy Competitor's Secrets
- There's a right way and a wrong way to conduct corporate research. As companies like Hewlett Packard, Procter & Gamble, and SAP have learned, doing it the wrong way can be costly — and embarrassing. Pretexting What It Is: Approaching a source for...
- Articles 2007-03-28
- In Creative Self-Defense
- The notorious marketing researcher, Dr. Juggler Vain, credited with sending over 36 creative types to an early grave, was recruited by the C.I.A. Creativity In Advertising to assist them in fending off the vicious "Facts" attacks of researchers. A copy of Dr. Vain's secret Counter-Research Handbook has just come into...
- White papers 2005-10-25
- Research Designs For Assessing The Impact of Media Training Programs
- Before conducting an evaluation of any training program, including a media training program, the researcher must make two very important decisions. The researcher must decide what to evaluate and the researcher must decide how to evaluate. Deciding what to evaluate often means differentiating the various levels of impact and differentiating...
- White papers 2003-05-15
- Focus Groups
- The term 'Focus groups' has been refined over many years by consumer researchers, who in turn borrowed the tool from the social sciences. It comprises of small number of carefully selected people who, under the guidance of a leader, discuss the subject. In industrial markets, researchers may have to accept...
- White papers 2003-01-01
- The Questionnaire In Postal Research
- A successful postal survey is one, which achieves an accurate and high response. The design of the postal questionnaire is the key to that achievement and it requires the researcher to put herself into the position of the interviewee. Though she will not be present when the questionnaire is being...
- White papers 2003-01-01
- Characterizing Credit Spreads
- This paper characterizes credit spreads for corporate bonds reflected in a large and comprehensive datasheet from Bridge/EJV. The theoretical prediction of BSM regarding lower credit quality firms has been controversial. Their model suggests lower credit quality firms will exhibit humped-shape or downward sloping credit spread term structures. While some empirical...
- White papers 1999-06-01
Additional Resources
- Research and Markets Adds Report: Applebee's Benchmark Analysis
- FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Research and Markets Adds Report: Applebee's Benchmark AnalysisC2008 - CloseUpMedia - newsdesk@closeupmedia.com Research and Markets has announced the addition of Applebee's Benchmark Analysis to its offerings. In a release, Research and Markets noted that report highlights...
- Articles 2009-06-08
- Research and Markets Adds Report: Increased Beer, Cider and FAB Market
- FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Research and Markets Adds Report: Increased Beer, Cider and FAB MarketC2008 - CloseUpMedia - newsdesk@closeupmedia.com Research and Markets has announced the addition of "Beer, Cider and FABs in Canada to 2011" to its offerings. In a release, Research...
- Articles 2009-06-08
- Research and Markets Adds Report: Sugar Monthly Market
- FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Research and Markets Adds Report: Sugar Monthly MarketC2008 - CloseUpMedia - newsdesk@closeupmedia.com Research and has announced the addition of China Sugar Monthly Market Report to its offerings. In a release, Research and Markets noted that report highlights include:...
- Articles 2009-06-08
- eFoodSafety Offers Report on OraPhyte
- FOOD AND BEVERAGE CLOSE-UP-8 June 2009-eFoodSafety Offers Report on OraPhyteC2008 - CloseUpMedia - newsdesk@closeupmedia.com eFoodSafety.com, a researcher, developer, and marketer of whole food and nutraceutical products, said that it is providing an update on OraPhyte, its product being tested by major universities for efficacy in...
- Articles 2009-06-08
- Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse Clubs
- FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse ClubsC2008 - CloseUpMedia - newsdesk@closeupmedia.com The Nielsen Company and the Natural Marketing Institute have unveiled results connecting green consumers attitudes to their shopping behavior. The analysis was...
- Articles 2009-06-08
- Research and Markets Adds Report: Soft Drinks in Morocco to 2011
- FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Research and Markets Adds Report: Soft Drinks in Morocco to 2011C2008 - CloseUpMedia - newsdesk@closeupmedia.com Research and Markets has announced the addition of Soft Drinks in Morocco to 2011 to its offerings. In a release, Research...
- Articles 2009-06-08
- Research and Markets Adds Report: Analysis of Hormel Foods
- FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Research and Markets Adds Report: Analysis of Hormel FoodsC2008 - CloseUpMedia - newsdesk@closeupmedia.com Research and Markets has announced the addition of Analysis of Hormel Foods to its offerings. In a release, Research and Markets noted...
- Articles 2009-06-08
- Research and Markets Adds Report: Bread and Rolls In China
- FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Research and Markets Adds Report: Bread and Rolls In ChinaC2008 - CloseUpMedia - newsdesk@closeupmedia.com Research and Markets has announced the addition of Bread & Rolls in China to its offerings. In a release, Research and Markets...
- Articles 2009-06-08
- Gathering the real data from creative industries graduates one year out
- University student outcome data in Australia is collected via the Graduate Destination Survey component of the Australian Graduate Survey at the referent date three months post-graduation. This timeline gives consideration to graduates to enter directly into traditional vocations. For graduates from non-traditional areas and/or with non-traditional career...
- Articles 2008-09-22
- At my desk
- [ILLUSTRATION OMITTED] This column includes some observations from my recent participation at the Fourth International Symposium on Career Development and Public Policy in Scotland, and visits to LearnDirect and Careers Scotland. The outcomes of the Symposium and the latter two major initiatives directly link to...
- Articles 2008-09-22
- Postgraduate destinations: employment characteristics of Australia's postgraduate completers
- Postgraduate Destinations is an annual report produced by Graduate Careers Australia GCA, concerning the work and study outcomes of recent graduates from postgraduate level courses offered at Australian higher education institutions. The report is based on the results of the Australian Graduate Survey AGS, the nation's largest...
- Articles 2008-09-22
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