Resources

6 Resources for

marketing and revenue management

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BNET Resources

Dynamic Pricing Strategies for Multi-Product Revenue Management Problems
"Consider a monopolist firm that owns a fixed capacity of a resource that is consumed in the production of multiple products. There is a finite horizon over which the resource must be used, and the firm's problem is to choose a dynamic pricing strategy for each product in order to...
Tags: Revenue, Pricing Strategy, Revenue Management, Joern Meissner, Pricing, Marketing Research, Operational Accounting, Marketing, Finance
White papers 2003-07-21
Revenue Management and Dynamic Pricing - I
"Revenue Management began in the airline industry. Seats on an aircraft divided into different products based on different restrictions. But, a question, which arises, is that how much inventory to make available in each class at each point in the sales cycle? The science of maximizing profits through market demand...
Tags: Revenue, Pricing Strategy, Revenue Management, PROS Revenue Management, Revenue Pricing Optimization, Operational Accounting, Pricing, Enterprise Software, Finance, Marketing, Software
White papers 2003-01-01
Perceived Fairness of Revenue Management in Restaurants: An International Study
Revenue management attempts to allocate the fixed capacity to match potential demand in the most profitable manner. Demand-based pricing, one important aspect of revenue management, is underutilized in the restaurant industry because customers are believed to perceive such pricing practices as not acceptable and unfair. Experience in other industries has...
Tags: Revenue, Pricing Strategy, Cornell University, Revenue Management, Operational Accounting, Pricing, Marketing Research, Finance, Marketing
White papers 2002-02-18
An Overview of Pricing Models for Revenue Management
This paper examines the research and results of dynamic pricing policies and their relation to Revenue Management. The survey is based on a generic Revenue Management problem in which a perishable and non-renewable set of resources satisfy stochastic price-sensitive demand processes over a finite period of time. In this class...
Tags: Revenue, Pricing Strategy, New York University, Revenue Management, Operational Accounting, Pricing, Marketing Research, Finance, Marketing
White papers 2002-12-01
Revenue Management For Products With Unknown Quality And Observable Price And Sales History
This paper studies pricing strategies of a monopolist when customers are strategic and infer the product quality from historical sales and price paths. This behavior may be expected when selling a new, innovative product whose quality is unknown and customers have some, but, imperfect information about the product quality. The...
Tags: Revenue, Carnegie-Mellon University, Product Quality, Pricing Strategy, Revenue Management, Pricing, Marketing Research, Operational Accounting, Sales Strategy, Marketing, Finance, Sales
White papers 2007-03-01
A Monopolistic And Oligopolistic Stochastic Flow Revenue Management Model
This paper studies a one-shot inventory replenishment problem with dynamic pricing. The customer arrival rate is assumed to follow a geometric Brownian motion. Homogeneous customers have an isoelastic demand function and do not behave strategically. A closed-form optimal pricing policy is found, which utilizes current demand information. Under this pricing...
Tags: Revenue, Pricing Strategy, Revenue Management, Pricing Policy, Pricing, Marketing Research, Marketing
White papers 2006-11-01

Additional Resources

Azimuth Systems Names George Reed as Vice President of Marketing and Product Management
Azimuth Systems, Inc., a leading provider of wireless broadband test equipment and channel emulators for WiMAX, 4G and Wi-Fi, today announced that George Reed has joined its management team as vice president of marketing and product management. In this role, Reed will be responsible for developing the company's long term...
Tags: Azimuth Systems, TELECOMMUNICATIONS, Wi-Fi, WiMAX, WIRELESS
Research articles 2008-06-30
The Dow Hotel Company Promotes Randall King to Vice President of Marketing & Revenue Development
Will Oversee Company's Sales, Marketing and Revenue Management Activities SEATTLE, June 22 /PRNewswire/ -- The Dow Hotel Company, LLC, DHC a hotel ownership, investment and management company, today announced the promotion of Randall King to vice president of marketing & revenue development. In his new...
Tags: Dow Hotel Company LLC
Research articles 2009-06-22
Manugistics Senior Executives to Address Industry Professionals at HSMAI Revenue Conference and MIT INFORMS Event; Revenue Management and Pricing are Key Themes with Audiences at MIT and HSMAI
ROCKVILLE, Md. -- Manugistics Group, Inc. (Nasdaq:MANU), a leading global provider of synchronized supply chain and revenue management solutions, today announced that senior executives will share the latest advances in state of the art integrated pricing and revenue management at two major upcoming industry revenue management forums for the Hospitality...
Tags: revenue management, Massachusetts Institute of Technology, pricing strategy, Manugistics Inc.
Research articles 2005-06-16
Horizon Air Elects Dan Russo Vice President of Marketing and Communications
SEATTLE -- Horizon Air today announced the election of Dan Russo as vice president of marketing and communications. In his new role, Russo will have responsibility for the airline's marketing, planning, sales and advertising functions, along with all aspects of internal and external communications. He also will be the...
Tags: advertisement, Alaska Airlines, FINANCE, Seattle
Research articles 2008-06-13
A NEW TOOL For Manufacturers.(revenue management for manufacturers)
Revenue management or yield management can assist manufacturers did the rate to charge when bidding on long-term contracts or in determining whether prices should be discounted when the market goes down. Revenue management is a disciplined way to forecast product or service demand. It uses techniques from the fields of...
Tags: Omni Hotels Corp.
Research articles 1999-05-03
Revenue Revival - Hotels Reap Rewards And Tackle The Challenges From Revenue Management Systems
Revenue Management can be defined as the application of disciplined tactics that predict consumer behavior, optimize product availability and price products to maximize revenue growth. RM can help operators to: Assess future consumer behavior under dynamically changing market conditions; Determine the most effective way to price and allocate inventories to...
Tags: Revenue, Revenue Management, Hospitality Technology, Operational Accounting, Finance
White papers 2000-05-01
Softrax Webcast to Feature Air2Web Case Study: Best Practices in Revenue Management
CANTON, Mass. -- Softrax, the leading provider of enterprise revenue management and billing solutions, today announced that it will host a special Webcast with Michael Allpass, Vice President of Finance at Air2Web, a Softrax customer and leading global provider of mobile marketing applications for brands, agencies, enterprises and carriers. Air2Web...
Tags: best practice, revenue management, Softrax, Webcast
Research articles 2007-10-30
Group Benefit Services, Inc. Names John Simmonds Director of Marketing and Business Development
Business Editors HUNT VALLEY, Md. and MCLEAN, Va.--BW HealthWire--Feb. 22, 2002 Group Benefit Services GBS, announced today the appointment of John H. Simmonds to Director, Marketing and Business Development. In this capacity, Simmonds will lead GBS' growing sales team and oversee all aspects of marketing, including management of...
Tags: Group Benefit Services Inc.
Research articles 2002-02-22
Crop and revenue insurance--an overview for lenders
armers face production, marketing, financial, legal and human risks in their operations. The 1996 "Freedom to Farm" Act shifted more of the responsibility for management of these risks to the individual producer. Several federally reinsured multiple peril crop and revenue insurance products have become available to assist producers in managing...
Tags: Chicago Board of Trade, FINANCE, income, indemnity, insurance, revenue, yield
Research articles 2001-02-01
Marketing Masters: How High Performance Businesses Are Using Effective Marketing
Mastering specific marketing and customer management functions provides a basis for market leadership. Customer loyalty is the foundation of the four key drivers of profitable, organic growth - acquiring new customers, retaining existing customers, selling more to all customers, and establishing a premium for one's brand. Marketing has a strong...
Tags: High-performance, Customer Loyalty, Marketing Research, Marketing
White papers 2005-09-13
Loews Hotels in Los Angeles Announce New Director of Revenue Management
SANTA MONICA, Calif. -- Loews Santa Monica Beach Hotel and Loews Beverly Hills Hotel announce the appointment of Kyle R. Pettipher as director of revenue management, according to Don Foreman, regional vice president of sales and marketing for Loews Hotels.
Tags: Loews Corp., revenue management
Research articles 2004-06-24
Revenue Management's Applications In Different Industries
The article describes the various principles and applications of Revenue Management RM. Customer response can vary by market segment & product for the same core item packaging impact. Distribution & "Time of Sale" creates different products." Don't change your core product, first change the way it is packaged, priced, distributed...
Tags: Finance, Operational Accounting, Product, Profit Optimization Strategies, Revenue, Revenue Management
White papers 2003-01-01
New Vantis aims to drive 'Indys' down the road to profitability.(Global update: news)
CALGARY, ALBERTA, CANADA In an effort to redefine the traditional notion of a hotel representation company, two of the industry's leading players in channel management and marketing, VIP International and Lexington Services, have consolidated to form Vantis International Corp., a one-stop solution for independent hoteliers' marketing...
Tags: Vantis Plc.
Research articles 2004-12-01
Daniel Druker Joins Intacct as Senior Vice President of Marketing and Business Development
Intacct, a leader in on-demand financial management applications, today announced the appointment of Daniel Druker as Senior Vice President of Marketing and Business Development. Druker joins Intacct from communications security and compliance leader Postini, where he was Executive Vice President of Worldwide Marketing, helping to accelerate the company's market...
Tags: Intacct Corp.
Research articles 2007-11-14
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