Resources

5 Resources for

marketing and rich media

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BNET Resources

DoubleClick Rich Media and Video Hosts Event to Honor the Best Creative Work in Movie Marketing
The 2nd Annual Interactive Movie Advertising Creative Showcase Brings the Best and Brightest in Interactive Movie Marketing to the Stage
Tags: DoubleClick Inc., marketing, movie, rich media, video
Research articles 2007-10-12
AudioBase Taps Intel Rich Media Guru to Lead Its Marketing Team; Suzanne Brisendine Sees the Future in Next-generation Rich Media
SAUSALITO, Calif.--BUSINESS WIRE--July 21, 1999--
Tags: Intel Corp., marketing, rich media
Research articles 1999-07-21
ADVISORY/Sonic Foundry Executive to Discuss Rich Media Strategies for Maximizing Marketing Initiatives
News/Assignment Editors & High-Tech Writers
Tags: marketing, rich media
Research articles 2002-09-30
REMINDER/Sonic Foundry Executive to Discuss Rich Media Strategies for Maximizing Marketing Initiatives
News/Assignment Editors & High-Tech Writers
Tags: marketing, rich media
Research articles 2002-10-01
How To Use Video And Rich Media To Drive Online Sales And Loyalty
Online videos are growing in popularity, as more and more people watch videos on the Web - from movie previews to amateur productions. As competition increases on the Web, big businesses are now using videos as a new way of showcasing and highlighting their products, building brand loyalty and engaging...
Tags: Video, Rich Media, PowerHomeBiz.com, Corporate Communications, Sales Strategy, Marketing, Sales
White papers 2007-06-01

Additional Resources

Viewpoint Releases Enhanced Video Player for Rich Media-Based Site Content and Online Ads; New Version Provides Enhanced Flexibility for Developing Video-Based Rich Media Content
NEW YORK -- Viewpoint Corporation (NASDAQ: VWPT), a leading internet marketing technology company, today announced the release of Enhanced Viewpoint Video, a key component of the Viewpoint Media Player, the company's flagship platform for delivering rich media-based interactive marketing and advertising programs. Featuring advanced compression technology, Enhanced Viewpoint Video reduces...
Tags: online advertising, rich media, video, video player
Research articles 2006-03-01
RICH MEDIA CARVE NICHE: DATA COLLECTION, CUSTOMER LOYALTY SEEN AS MAJOR MARKETING BENEFITS.
Marketers looking to spotlight their brands now can pick from a bulging bag of niche rich-media tricks. These options range from marketer-sponsored icons and animated clips delivered via e-mail to screen savers packed with voice-overs and hidden links. These...
Tags: audio, brand, Branding, E-mail, Lycos Inc., MARKETING, screensaver, Virgin Atlantic
Research articles 1999-07-05
Responsys and Dynamics Direct Form Strategic Alliance to Extend Rich Media E-mail Solutions to Wider Market
Business Editors PALO ALTO and LOS ANGELES, Calif.--BUSINESS WIRE--May 29, 2001 Responsys, a pioneer in optimized interactive marketing solutions, has entered a strategic marketing alliance with Dynamics Direct Inc.TM, a next-generation direct marketing company that pioneered personalized rich media e-mail marketing, to enhance its Responsys InteractTM, the industry's...
Tags: Responsys Inc.
Research articles 2001-05-29
Responsys.com and BlueStreak.com Partner to Provide Rich Media Permission Marketing Email Campaigns
Business/Technology Editors PALO ALTO, Calif.--BUSINESS WIRE--Feb. 28, 2000 BlueStreak.com's RichMail Offers Customers the Opportunity to Increase the Impact and Effectiveness of Responsys InteractTM Permission Marketing Email Campaigns Responsys.com, a leading application service provider ASP for permission marketing...
Tags: Responsys Inc.
Research articles 2000-02-28
Viewpoint Launches User Engagement Index for Measuring Rich Media Ad Performance; User Engagement Index To Help Quantify Success and ROI for Rich Media Campaigns
NEW YORK -- Viewpoint Corporation (NASDAQ: VWPT), a leading internet marketing technology company, today announced the launch of the Viewpoint User Engagement Index. The Index will provide more robust and measurable insight into the performance of rich media advertising, and will enable marketers to effectively measure brand engagement on the...
Tags: rich media, ROI, user engagement
Research articles 2006-05-17
Interactive Advertising Bureau - IAB - Issues Voluntary Guidelines for Rich Media Ad Formats
Business Editors NEW YORK--BUSINESS WIRE--Aug. 6, 2001 The Interactive Advertising Bureau IAB, the leading voice of the interactive advertising industry, today issued voluntary guidelines for rich media advertising formats. These Rich Media Guidelines cover standard 468x60 banners, Interactive Marketing Unit IMU Rectangles, IMU Skyscrapers, two different size...
Tags: advertisement, Interactive Advertising Bureau
Research articles 2001-08-06
The Evolution of Rich Media Advertising: Current Market Trends, Success Metrics and Best Practices
As rich media advertising continues to grow, advertisers face a variety of challenges. This white paper examines several key issues, including which kinds of marketers are leading rich media adoption, how they are measuring audience engagement and brand impact, and what new emerging technologies, such as online video, have them...
Tags: Best Practice, Rich Media
White papers 2005-09-01
Big Three Internet Portals Certify Atlas Rich Media Technology; Atlas Rich Media Solution Approved on AOL, MSN and Yahoo!
SEATTLE -- Atlas (www.AtlasSolutions.com), a provider of digital marketing technologies and expertise, and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), today announced the certification of Atlas Rich Media technology on the big three Internet portals -- AOL, MSN and Yahoo!.
Tags: America Online Inc., Atlas, Internet, MSN, Yahoo! Inc.
Research articles 2005-07-11
New England Financial Looks to Biznews24 for Rich Media Distance Learning Portal; New Technology Reaches 100% of Field Force, 24/7
Business/Technology Editors Biznews24, a leading provider of Internet-based business communications services, today announced that New England Financial NEF, a major MetLife subsidiary serving upscale markets, has selected the Biznews Media RoomTM rich media content portal to provide its 3,200-person sales force with 24/7 access to company marketing and training...
Tags: MARKETING, NASD, SALES, training, video
Research articles 2002-07-15
U.S. Senate Campaign Selects Viewpoint to Power Online Advertising Campaign; Unicast by Viewpoint Creates Compelling Rich Media Ads for Senate Candidate Mike McGavick
NEW YORK -- Viewpoint Corporation (NASDAQ: VWPT), a leading internet marketing technology company, today announced that the campaign for Mike McGavick, candidate for a U.S. Senate in Washington state, has selected Unicast by Viewpoint to develop and deploy rich media advertisements on behalf of the campaign.
Tags: advertisement, online advertising, U.S. Senate
Research articles 2006-06-27
Mirror Image Internet to Deliver Rich Media Campaigns for POPview
-- Mirror Image's Content Delivery Network Handles Explosion of Worldwide Content Delivery for Industry-Leading, Digital Marketing Provider-- TEWKSBURY, Mass. -- Mirror Image[R] Internet, an established provider of results-driven content delivery solutions powered by a patented global network, today announced that POPview has chosen Mirror Image to help the company...
Tags: Mirror Image Internet Inc.
Research articles 2007-01-08
Interactive Marketing Channels To Watch In 2006
Email and search marketing are now the foundation of most interactive marketing programs. But marketers are also enthusiastic about emerging channels like social networks and RSS. What stops more marketers from testing these and other new channels like games and mobile? They have their hands full optimizing existing channels and...
Tags: Channel, Forrester Research Inc., Marketing Research, Marketing
Research reports 2006-04-27
NBC Teams with DoubleClick Rich Media and Video's Innovation Lab to Launch Breakthrough Ad Executions for Fall TV Lineup
DoubleClick's Rich Media and Video Team and Innovation Lab Take NBC's Fall Online Campaigns to the Next Level Starting With the New "BIONIC WOMAN" NEW YORK -- DoubleClick Inc., the premier provider of digital marketing technology and services, today announced that it is working with NBC on new cutting-edge...
Tags: advertisement, DoubleClick Inc., MARKETING, NBC Universal Inc., team, TV, video
Research articles 2007-08-06
Mirror Image Internet and R3Media Inc. Partner to Market Next-Generation Media Services
Business/Technology Editors ANDOVER, Mass. & WOBURN, Mass.--BUSINESS WIRE--Jan. 10, 2001 Partnership dramatically increases reach of R3 services, extends Mirror Image Solution Portfolio Mirror Image Internet, an innovative provider of Internet content delivery services, and R3Media Inc., an industry pioneer in value-added content delivery and rich media...
Tags: Mirror Image Internet Inc.
Research articles 2001-01-10
VFM Leonardo Selected to Exclusively Manage and Distribute Visual Content for La Quinta Inns & Suites
VFM Leonardo Selected to Exclusively Manage and Distribute Visual Content for La Quinta Inns & Suites VFM Leonardo, leader in online visual content distribution for hotels and La Quinta Inns & Suites, one of the largest operators of limited-service hotels in the United States, today announced that they have entered...
Tags: hotel, La Quinta Corp.
News items 2009-08-18
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