Resources

19 Resources for

marketing and robert gerrish

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BNET Resources

FlyingSolo Live: Belinda Jackson
At Sydney's FlyingSolo Live event, Robert Gerrish speaks with the woman behind online marketing agency Web Chameleon, Belinda Jackson.
Tags: Sydney, Advertising & Promotion, Channel Management, Marketing Research, Marketing, Best Practices, Belinda Jackson, Robert Gerrish, FlyingSolo, Business, Online, Internet
Videos 2009-10-25
FlyingSolo Live: Angela Raspass
Founder of "Ideas into Action", Angela Raspass talks to Robert Gerrish about how to use marketing to stand out from the crowd.
Tags: Founder, Crowd, Marketing Research, Marketing, Best Practices, Angela Raspass, Robert Gerrish, FlyingSolo, Business, Online, Internet
Videos 2009-11-09
Focus on the Brand | Andrew Galvin
Robert Gerrish talks with Andrew Galvin to find out how to turn a startup into a "brand" business.
Tags: Branding, Marketing, Best Practices, Robert Gerrish, startup, brand
Videos 2009-07-12
Cloud Computing | Zoe Freeman
Zoe Freeman tells Robert Gerrish how businesses can take best advantage of applications on the web.
Tags: Zoe Freeman, Virtualization, Channel Management, Hardware, Marketing, Best Practices, Robert Gerrish, cloud computing
Videos 2009-07-19
Keep it Personal
I was speaking to a friend this week who was on the brink of sending out a few hundred marketing letters to his database of contacts. "Are you personalising the letters?" I asked,  "Of course!" came the response "my software does all that at a touch of...
Tags: Message, Marketing Research, Marketing, Robert Gerrish
Blog posts 2008-09-12
New Kid on the Block
Let's pretend you've just moved to a new town where you know no one and no one knows you. No friends, no acquaintances. You're all alone. So what are you going to do? Well once you've stopped sobbing and composed yourself, the chances are...
Tags: Circle, Aerospace & Defense, Marketing Research, Manufacturing, Marketing, Robert Gerrish
Blog posts 2008-09-15
Are You Attracting the Right Prospects?
While any customer may be a good customer in the early days, a little way down the track the story can change. And even in a tricky market, I don't buy into the any-customer-is-a-good-customer philosophy. Not if you want to command a premium anyway. ...
Tags: Audience, Policies And Procedures, Marketing Research, Human Resources, Marketing, Robert Gerrish
Blog posts 2008-11-12
The Message Everyone Should Hear
Let's play a little game. In a second or two I'd like you to close your eyes and imagine a room full of people. It's up to you how big the room and how many people. Me, I'd go for a biggish space and around 70 folk....
Tags: Message, Games, Marketing Research, Personal Technology, Marketing, Robert Gerrish
Blog posts 2008-11-19
Getting in Front of Groups
This one's for those who love speaking, but struggle to find an audience; hate speaking, but know people; or simply don't have anything very interesting to say. It's a straightforward strategy to get in front of prospects and I think you'll like it. I...
Tags: Audience, Dale, Marketing Research, Marketing, Robert Gerrish
Blog posts 2008-12-02
Avoiding Deadline Dangers
Deadlines can work for or against your business. How well you manage them depends on how well you manage client expectations. Here's how to ensure you avoid deadline dangers. It's worth remembering that even if you're not in a deadline-driven business, you're sure to encounter them as...
Tags: Deadline, Client, Channel Management, Recruitment & Selection, Marketing, Human Resources, Workforce Management, Robert Gerrish
Blog posts 2008-12-06
How Can I Help You?
A little while ago I received an email from someone I had met months before in which I was thanked profusely for my behaviour. It seems that at this initial meeting I had done something unusual. After an initial exchange of pleasantries, all I said was "How...
Tags: Network, Telemarketing, E-mail, Advertising & Promotion, Networking, Marketing, Marketing Research, Online Communications, Robert Gerrish
Blog posts 2008-12-08
Planning Your Brand Takes Focus
I recently caught up with brand specialist, Andrew Galvin on the topic of branding. In our little video interview he had some fine tips to share. by Robert Gerrish
Tags: Brand, Branding, Marketing, Robert Gerrish
Blog posts 2009-07-21
The Power Of Words
I recently caught up with Paul Jones in this little seven-minute video and learnt a heap about persuasive writing techniques. Paul's tips are straightforward and well worth a listen. by Robert Gerrish
Tags: Paul, Productivity, Microsoft Word, Corporate Communications, Word Processors, Microsoft Office, Office Suites, Software, Marketing, Robert Gerrish
Blog posts 2009-08-03
Influencing Through Persuasive Writing
If you've ever tried to use the written word to get someone to buy your product, you'll know how tricky it can be. In a recent video interview here on BNET, I caught up with Paul Jones from Magneto Communications who shared his 6 tips for...
Tags: Tip, Video, Paul, Corporate Communications, Training And Certification, Marketing, Robert Gerrish
Blog posts 2009-08-24
Build Value In Your Business
I recently caught up with serial-entrepreneur, Tom Poland in this little video interview. Tom has started a small portfolio of very different businesses and while he's taken a good few into international markets and successfully sold a handful, at least one has nearly ruined him. ...
Tags: Tom, Entrepreneurship, Asset Management, Corporate Communications, Management, Operational Planning, Business Operations, Marketing, Robert Gerrish
Blog posts 2009-08-30
Get Creative!
I recently caught up with creative thinker, Joanna Maxwell on the topic of how to unstick your thinking when wrestling with business challenges. In this 5 minute video Joanna takes us through her top 3 tips involving escaping your busy head, meeting aliens and changing assumptions!...
Tags: Video, Corporate Communications, Leadership, Marketing, Management, Robert Gerrish
Blog posts 2009-09-03
Making The Most Of Global Opportunities
I recently caught up with David Thomas of Think Global in this little video. In it David talks about the role Australian small businesses can play in emerging countries and how our abundance of creativity, design, innovation, leadership and expertise is in demand overseas. ...
Tags: Opportunity, David Thomas, Leadership, Corporate Communications, Strategy, Management, Marketing, Robert Gerrish
Blog posts 2009-09-11
It's All About Me!
All about me? Well, it shouldn't be, not according to my latest video interview guest anyway. In this short video, filmed after his keynote address at Flying Solo LIVE! author and small business expert, Andrew Griffiths suggests that instead of continually looking inwards and being overly self-focused...
Tags: Small Business, Video, Andrew, Corporate Communications, Marketing, Robert Gerrish
Blog posts 2009-10-20
Is Email Marketing Dead?
You could be forgiven for thinking that it's a thing of the past and has little relevance in a marketplace dominated by the language of social networking. Not so, says Belinda Jackson in this little video. In the past few years Belinda has worked with hundreds of...
Tags: Video, Email Marketing, E-mail, Corporate Communications, Marketing Research, Online Communications, Marketing, Robert Gerrish
Blog posts 2009-10-26

Additional Resources

Time to Shine | BTalk Australia
(12min 24) Robert Gerrish, Director of Flying Solo, says there’s an increasing interest in starting up your own business. On today’s BTalk Australia he tells Phil Dobbie that, for those with a positive attitude, now might be a good time to be going it alone. After all the economic downturn...
Tags: Business, Small Business, Times, Phil Dobbie
Blog posts 2009-03-03
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