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marketing and royal academy of engineering

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The Media Need the Message
The concept of science communication has moved on a lot in the past 15 years, with a growing body of research data and some thoughtful studies on the issue. Perhaps engineering is happy to leave it to the scientists to communicate with the media. That is a mistake. Science and...
Tags: Royal Academy Of Engineering, Science, Media, Government, Advertising & Promotion, Marketing
White papers 2005-01-07
Linking Knowledge and Society: Three Case Studies
Today, the number of mobile telephones in use represents more than two thirds of the inhabitants of the Western world, and the number in use is growing very quickly in the rest of the world. Several large-scale epidemiological studies made directly on mobile telephones, which by themselves transmit an energy...
Tags: Advertising & Promotion, mobile, phone, knowledge, cell phone
White papers 2004-03-23
For Whom the Road Tolls?
This article looks at the options and technology available for implementing road use pricing. In the next 30 years, the car population is likely to increase by around 50%. With the roads already heavily congested, we need to find ways to cope with this large increase. One solution is charging...
Tags: Pricing, pricing strategy
White papers 2004-02-23
Exciting Innovations for the Spinally Injured
Spinal injury can be devastating, resulting, as it often does, in some paralysis and loss of sensation. Engineering plays an important role in spinal cord injury rehabilitation. This paper surveys current research into the uses of functional electrical stimulation to improve the quality of life of spinally injured people. Touching...
Tags: survey
White papers 2004-02-23
High Street: The New Technological Battleground?
Modern technology employed by the retail industry already profiles customers for targeted advertising and records our every purchase. The latest advances include video screen modelling in changing rooms and the prospect of having every item in a basket scanned simultaneously at the checkout. Compared with the technical complexities of telecommunications...
Tags: industry, tax, telecommunications, advertisement, video
White papers 2004-02-20
Rapid Prototyping: A Time Compression Tool
Rapid prototyping RP has emerged as a key enabling technology, with its ability to shorten product design and development time. This paper discusses the role of RP in 'time compression' engineering and provides a brief description of three RP processes with the highest commercial impact on the market. This paper...
Tags: Product marketing, product design
White papers 2004-02-20
Public Safety Broadband Spectrum
These days when people refer to broadband they are normally talking about Internet access. However in practice the term refers to the bandwidth available for data transfer. This relates not only to wired communications but also to the frequency ranges used in microwave and radio transmissions. One of the considerations...
Tags: Network technology, emergency service, microwave, allocation, Internet access, radio, broadband
White papers 2003-07-30

Additional Resources

# The write stuff: how to enter your article in this year's
Today, we launch the third Independent/Bosch Technology Horizons Award for young writers, supported by the Royal Academy of Engineering. The competition centres on how engineers are at the forefront of change throughout the world. Entrants, in two age categories (14 to 24), are invited to write articles...
Articles 2007-10-04
CAREER FOCUS - FROM THE ROYAL ACADEMY OF ENGINEERING; Harness a
Engineers are the life-blood of enterprise. Engineers take scientific knowledge and convert it into products, systems and processes. Nationally we are dependent on engineers for economic success, commercial competitiveness, health and safety, shelter and food, defence and for conserving the environment. The transportation, communications and financial infrastructure which supports the...
Articles 2003-07-03
Bookham Technology founder wins top Academy accolade.
M2 PRESSWIRE-28 May 2002-BOOKHAM TECHNOLOGY: Bookham Technology founder wins top Academy accolade C1994-2002 M2 COMMUNICATIONS LTD RDATE:05282002 Dr Andrew Rickman, Chairman of fibre-optic component and subsystems manufacturer Bookham Technology plc, has won a prestigious Royal Academy of Engineering Silver Medal...
Articles 2002-05-28
Pyrosequencing Named Spin-off Company of the Year by Royal Swedish Academy of Engineering Sciences
Business Editors UPPSALA, Sweden--BUSINESS WIRE--Dec. 14, 2000 Pyrosequencing AB (SSE:PYRO) has been named "Spin-off Company of the Year" by the Royal Swedish Academy of Engineering Sciences IVA. Pyrosequencing, which develops, manufactures and markets systems for applied genetic analysis, was chosen from nearly 80 competing...
Articles 2000-12-14
ROYAL ACADEMY OF ENGINEERING: Academy to reward four top engineers.
M2 PRESSWIRE-10 June 1999-ROYAL ACADEMY OF ENGINEERING: Academy to reward four top engineers C1994-99 M2 COMMUNICATIONS LTD RDATE:090699 Lord Sainsbury of Turville HonFREng, Minister for Science, will present four top engineers with The Royal Academy of Engineering's Silver Medal at London's...
Articles 1999-06-10
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