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- Aspen Technology Simplifies Sales Process with Conjoin's Sales and Marketing Portal Solution; Adopts Web-enabled Selling to Shorten Sales Cycle and Improve ROI
- Business/Technology Editors
- Research articles 2000-08-07
- The Effective Management of the Marketing/Sales Process: Managing Marketing/Sales More Effectively
- The effective management of marketing/sales is and has been elusive to most companies. Getting your arms around all of the issues necessary to understand what is going on in marketing/sales and how to improve performance is a continual challenge. There are three time-proven process management principles that can be applied...
- White papers 2002-09-05
- Leveraging Real-Time Web Collaboration to Improve Your Sales Process
- Nearly every business would like to increase their revenues while holding the line on expenses. Many are doing just that by integrating real-time Web collaboration solutions into their sales process. Web collaboration support for sales-centric business processes is creating a new dimension. When a sales organization embraces Web meetings, the...
- White papers 2005-06-29
- Team-Logic Intranet Technology White Paper
- This paper describes Team-Logic, a web site application that helps companies organize, distribute, and protect their important internal data. The paper will describe some of the problems that companies are facing today in managing their web sites, communication, document management, and sales process management. The paper will also describe how...
- White papers 2004-08-04
- Automating Your Sales Processes and CRM Strategies
- There's a lot of talk about using technology to automate a company's sales force and to help the business strategy for managing customer relationships, or what is commonly known as Customer Relationship Management, or CRM. No doubt, technology can help any business become more efficient and effective. Purchasing technology alone...
- White papers
- Lean Marketing
- CEOs who want to be able to compete in a more efficient domestic and global economy will need to improve the effectiveness and efficiency of their marketing and sales process and operations to at least the levels of the production operations. To achieve the identification and elimination of waste from...
- White papers
- Video: Alan Watts on Sales Process
- The above video which features the voice of the Zen philosopher Alan Watts reminds us that selling isn't all about the closing. It's really all about the process. by Geoffrey James
- Blog posts 2008-08-01
Additional Resources
- Marketing versus Sales
- Marketing versus Sales.. eeerrhhI think you've stated some good points.The logic way: First Marketing, then Sales. Like first chicken, then egg eerrhh. There's no sales approach without marketing preparation. Remember guys, the 5 P's or more of Marketing ... you sales guys and the communication geeks are both under the...
- Discussion threads 2007-05-11
- Measuring Marketing Performance
- Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. Finding, getting, and retaining business costs money. As a result, marketing executives need to know the return on investment ROI of their marketing expenditure. However, measuring marketing activities can be problematic. To take a simple...
- Articles 2007-11-26
- Wincor Nixdorf Appoints Brad Waugh as U.S. CEO; Waugh Brings over 20 Years of Entrepreneurial Experience in Strategic Sales, Marketing and Systems Delivery Process
- AUSTIN, Texas -- Wincor Nixdorf, one of the world's leading suppliers of IT solutions for the banking and retail industries, today announced the appointment of Brad Waugh as U.S. CEO. Waugh will be responsible for the performance of Wincor Nixdorf's U.S. operations in retail, banking and service, including marketing and...
- Research articles 2006-09-18
- Above All® Composite Application Strategy Selected by Hilton Grand Vacations Company; Integrated Solution to Improve End-to-End Lead Management Process and Enhance Marketing and Sales Effectiveness
- REDWOOD SHORES, Calif. -- Above AllR Software, a provider of award-winning business integration software, today announced that Hilton Grand Vacations Company HGVC, a wholly owned subsidiary of Hilton Hotels Corporation (NYSE:HLT), has selected the Above All Composite Application PlatformTM. HGVC is using the Above All solution to implement a composite...
- Research articles 2006-09-06
- Live Post: Sales 2.0 Conference in Chicago
- Today I’m posting a “running update†of everything that happens at the Sales 2.0 Conference in Chicago. This conference sponsored by one of my publishers SellingPower features real-life customer stories about how they use the latest technology. It will probably be worth your time to check this...
- Blog posts 2009-09-10
- Using Networked Marketing Tools
- Networked marketing tools enable you to improve your performance in areas such as sales force management, communications, fulfillment, billing, service, and support. They can provide all the information you need to understand customers' preferences, needs, and interests. They offer a cost-effective method of converting prospects into profitable customers and make...
- Articles 2007-12-07
- Is Your Sales Process Obsolete?
- Is Your Sales Process Obsolete?Embrace Technology in your sales processI couldn't agree more with this article regarding the sales process. Back in the "industrial age" sales people could obtain an appointment and meet with a prospect and provide them with their company information in hopes of making a sale....
- Discussion threads 2007-04-05
- The Seven Myths of B2B Marketing
- One more post on this subject and then I'm moving on to more practical topics. I've gotten a lot of comments from my so-called "bashing" of Marketing, so rather than answering them individually, here is a list of the seven most common misconceptions about B2B Marketing: ...
- Blog posts 2008-01-04
- Why Your B2B Marketing is So Lousy
- Ever wonder why most B2B marketing is so gawd-awful? The reason: most B2B marketeers wrongly believe that B2B products in the 21st century should be marketed the way that consumer products were marketed in the 20th century. Unfortunately, what made Coke and Nike successful doesn't work today, especially not with...
- Blog posts 2009-06-25
- The Customer-Driven Sales Process
- As explained in my previous post, traditional vendor-centric sales processes are ineffective because they don’t reflect the way that customers want to buy. As such, they can get in the way of a sale as many times as they help move the sale forward. The...
- Blog posts 2007-04-06
- Maximize Sales and Marketing With Information Development
- As always, companies must make every dollar count and every decision matter. Many companies are in a constant state of change, reorganizing and rethinking their business models to improve efficiency and increase profitability. In the past, sales and marketing organizations functioned like casual deep sea fishermen: throw the message out...
- White papers 2003-01-01
- Product Marketing = Lost Sales.
- Product Marketing = Lost Sales.Great seriesGeoffrey,Your recent posts on the myth of "solutions" and the fact that companies want a "sales rep" to manage a business function for them not sell them a product are right on target. I am a veteran of twenty years of selling hardware, software, and...
- Discussion threads 2007-11-05
- Exporting Your Products and Services
- Many entrepreneurs and small business owners who are considering exporting for the first time feel unsure about the best way to approach their export market and how to manage a complex marketing and distribution process from a distance. This article explains the various ways to approach market entry and also...
- Articles 2007-05-01
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