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marketing and sales strategy and sean silverthorne

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The Middle Market: An Unglamorous Opportunity
The middle market is that great area where customers on the low end of the income scale aspire to shop, and where high-end spenders fear to fall. Think Sears, T.J. Maxx, and Applebee's as prototype mid-market players. Harvard Business School marketing professor John Quelch thinks the middle...
Tags: Sean Silverthorne, Marketing, Finance, Management, Sales, Marketing Research, Team Management, Operational Accounting, Sales Strategy, Toyota Motor Corp., Market, Segment
Blog posts 2008-03-26
The New eBay headed in the Wrong Direction?
Incoming eBay CEO John Donahoe is taking the mega online auctioneer in the absolute wrong direction with his recent moves to "muffle" buyer ratings, raise fees on small sellers while offering discounts to power vendors, and emphasizing fixed-price products at eBay Express, says Harvard Online blogger John Sviokla. What...
Tags: Sean Silverthorne, Internet, Advertising & Promotion, Marketing, Online Communications, Sales, Search, Blogging, Social Networking, Sales Strategy, Retail, eBay Inc.
Blog posts 2008-02-20
Fixing the Customer Lifetime Value Equation
You've likely heard of the Customer Lifetime Value calculation, or CLV. Run your actual and projected costs in attracting and keeping a customer over a fixed time period and compare those expenses to the sales said customer is expected to produce. The result is a number called Net Present Value....
Tags: Customer, Marketing Research, Sales Strategy, Investment, Marketing, Sales, Finance, Sean Silverthorne
Blog posts 2007-12-17
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