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- Before Your New Product Launch, Solicit Criticism
- Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book "The Four Steps to the Epiphany" -- which advocates / roadmaps a much richer interaction between vendors and customers during the entire product development cycle. ...
- Blog posts 2007-10-01
- Get Customers Involved Earlier In Product Development Cycle
- Over the last few months I've heard strong recommendations from at least five different people on Steven Blank's "The Four Steps to the Epiphany ... Successful Strategies for Products that Win." So I finally ordered a copy from Amazon.The premise is fairly obvious:"Products developed with senior management out in...
- Blog posts 2007-07-24
- Bad Marketing Follows Bad Sales
- If you missed Geoffrey James' (aka "Sales Machine") lambasting of marketing folks in his recent entries "Let's Fix Marketing for Good" and "Marketing Vs. Sales," do yourself a favor and give them both a read. His criticisms are representative of many sales folks' frustrations with their marketing departments.There's no...
- Blog posts 2007-07-16
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- Learning How to Speak to Gen Y
- In 1998, Tetsuya Tada, a chief engineer at Toyota, did the unthinkable. When presenting his new-car design proposal to Toyota's executive-committee members, Tada skipped the numbers. Instead of offering reams of data that showed how profitable his car would be, Tada simply played a seven-minute music video. Its...
- Articles 2003-07-01
- National Sponsors Flock to Panama City Beach for YouthStream Spring Break Promotion
- Business Editors NEW YORK--BUSINESS WIRE--March 4, 2002 "The Spot!" Attracts Major Brands Including Panasonic, 1-800-CALL-ATT, Calvin Klein, PlayStation 2, and the WB YouthStream Media Networks (NASDAQ: YSTM), today announced the launch of a unique, month-long marketing event in Panama...
- Articles 2002-03-04
- Direct Mail: Strategy & Creative - Directory
- A.B. DATA, LTD. 8050 N. Port Washington Rd. Milwaukee, WI 53217 414-352-4404 Charles Pruitt FAX 414-352-3994 cpruitt@abdata.com ADAMS & COMPANY/R P.O. Box 17727 Salem, OR 97305 503-585-2119...
- Articles 2002-03-01
- Publishing Company of North America Announces New Directory Publishing Agreements
- LAKE HELEN, FL--BUSINESS WIRE--April 2, 1997-- Signs 21 New Legal Directory Publishing Agreements Company Continues Expansion into Medical Directory Publishing Market The Publishing Company of North America, Inc. (Nasdaq:PCNA) today...
- Articles 1997-04-02
- Advertising awards competition 1991 winners. (1991 Advertising Awards Competition of the Bank Marketing Association)
- The Bank Marketing Association BMA announced the winners of the 1991 Advertising Awards Competition. There were 92 winners out of 1,000 entries submitted. The categories were radio, television, print, direct marketing, and multi-media. The television awards were judged according to production costs which were grouped into: under $10,000; $10,000-$25,000;...
- Articles 1991-08-01
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