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- Using The Web To Speed Up The Sales Cycle
- Some businesses do not sell anything at all online. They use their Web site to collect leads and enhance the functioning of the sales cycle. Businesses like this are often corporations that specialize in business-to-business sales and consulting. They do not actually sell anything on their Web site, so like...
- White papers 2008-01-01
- B-To-B Telesales Tips You Can Use: Get More Business And Avoid Rejection
- Telemarketing, telesales cold calling... whatever you want to call it, the professional use of the phone in sales is a process, not a goofy technique or gimmick. This paper explains few tips that can help you for telesales-telemarketing call. The paper helps people do the right things to get more...
- White papers 2008-01-01
- CRM Done Right
- The Idea in Brief Frustrated by high costs and dubious payoffs, managers that used the first customer-relationship management CRM systems came to view them as overhyped IT investments. Accordingly, CRM spending plummeted between 2001 and...
- Articles 2007-12-14
- Web Seminar Series: Quote to Contract Automation for Salesforce
- Today, manually creating quotes and contracts inside your Salesforce.com system can slow down your sales cycle if you rely on nothing more than copying and pasting contact information, pricing, opportunity data and product information for every deal. Learn how to save time in your sales cycle and generate more revenue...
- Webcasts 2007-12-05
- Are You Decent?: The Naked Truth About Product Management Performance
- Product management is typically thankless. A Product Manager PM is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the recognizing and most people assume the PM is vicariously rewarded for his or her efforts. The PM is...
- White papers 2007-12-01
- How To Interview Your Customers
- Your personal success depends on talking to your customers. Here are ten points to help you do just that. You know you should be interviewing customers. But you just never seem to get it done. Why not? There are deadlines, sure, but the real reason is that you just aren't...
- White papers 2007-12-01
- Product Lifecycle Management: Expediting Product Innovation
- An entrepreneur who decides to undertake a new business venture assumes a certain degree of risk. When that venture includes creating a new product, the risk is even higher and the task of selling that innovative product becomes an exercise in education, significantly lengthening the sales cycle. Any company needs...
- White papers 2006-10-20
- How To Shorten The Sales Cycle With 3 Strategic Marketing Tips
- This paper explains 3 strategic marketing tips to shorten the sales cycle: market to the people who are eager to buy; earn your prospects trust; dont push prospects to buy. Get prospects to tell you why they want your product or service. These reasons are like the lever that will...
- White papers 2006-01-01
- PR Opportunities Are Available in the Recruitment Process
- It is vital to create an authentic 'Employer brand' to recruit the best people. And it is vital to impress these people in the period between their acceptance of the employment offer and actually starting. This interim period is a time when the recruit may get cold feet; they may...
- White papers 2004-10-01
- Lead Management: Proven Strategies for Managing and Increasing Leads
- As a marketer, a person knows that leads are only as good as the company's ability to respond appropriately and track them through the sales process. If the person is experiencing any challenges in managing leads or needs to increase the number of highly-qualified leads, this paper will be of...
- White papers 2004-07-01
- Are You Sick of Viral Marketing?
- Beyond transmittance, viral marketing resembles the common cold virus in experts' inability to understand and manage it with any great degree of certainty. And much like the ultimately-fruitless myriad laboratory hours spent examining the common cold, thousands of column inches and seminar hours have brought marketers no firm control over...
- White papers 2004-04-05
- Surviving the Rush of Change
- The accelerating pace of change management reflects the speed of transformation in the current business environment. Driving this unprecedented velocity are challenges that vary from the foreseeable to the unexpected. Globalization in its many forms is increasing scale and complexity, and technology is fueling our ability to connect with customers,...
- White papers 2004-02-03
- Canning Spam
- Spam - unsolicited bulk e-mail, usually selling something - has been around almost as long as the commercial Internet. But lately it's spreading faster than a bad cold in a kindergarten classroom. Spam wastes employee time - about 5 seconds per message, by IDC's estimate. That may sound miniscule, but...
- White papers 2003-05-01
- People Do Judge Web Sites By Their Front Pages
- A successful Web site is an extremely effective sales tool since it has the ability to gain the attention of a captive audience. When the mechanics of that very first page are ignored, it often causes visitors to click out of a site from the moment they arrive. The article...
- White papers 2003-01-01
- Tired Of Cold Calling? Try A Marketing Survey
- One of the toughest parts of selling is making cold calls, particularly when your goal is to reach high-level executives or business owners. Sometimes you need to take a totally different approach to soften cold calling, while acquiring valuable marketing information. Sometimes the best way to get through to these...
- White papers 2003-01-01
- 9 Tips For Acquiring New Customers
- Lead is the kind of marketing that evokes interest that will transform cold clients into warm prospects. When revenues drop or targets fall short, they start blaming each other. The paper presents how to resolve that argument and get marketing and sales to co-ordinate better. Nine practical ideas are given...
- White papers 2003-01-01
- Order Form- The Most Important Part Of Your Sales Presentation In Direct Mail Advertising..In Space Advertising. . .and On the Web!
- The order form projects its value from layout, from graphics, from premiums offered, and from the offer itself. A valuable looking coupon communicates value immediately. A poorly designed order form is the one single component of the mailing package that can kill the sale immediately. So it’s vitally important that...
- White papers 2003-01-01
- How to Ask for and Get Referrals
- A referral is up to 15 times more likely to do business with you than a cold prospect. It's a successfully proven concept of asking for referrals. There are a variety of ways to use referral marketing and selling. For example: get names from someone else and you contact them,...
- White papers 2003-01-01
- The Rules of Selling Have Changed
- Article conveys that the old fashioned sales routine of cold calls, telemarketing, pounding the pavement, knocking on doors, ignoring “No Solicitors” signs and trying to visit people who don’t want to see the sales person, is DEAD. One is in the best negotiating position with customers when the marketing generates...
- White papers 2003-01-01
- The Bulletproof Business Plan: How To Bulletproof Your Business Plan During A Slumping Economy
- The article revolves around the idea that investors are looking for a clear, solid business model that makes a profit or will make one soon. So among other things, one needs to describe the business in an understandable fashion. One should always talk about the competitors in detail in the...
- White papers 2003-01-01
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