Resources

7 Resources for

marketing and sales training

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BNET Resources

Invest in Sales Training or Marketing?
Invest in Sales Training or Marketing?Do not under estimate the power of the WebI would not under-estimate the power of the Internet. The $$ you will invest in your Website can bring an excellent ROI, but you need to spend more than one thousand $.With a well thought Web site,...
Tags: marketing, sales, sales training, Web, Web site
Discussion threads 2008-06-17
The Power Of Sales Training To Facilitate Product Development
Training a sales team with sales training courses is an investment that can demonstrate higher returns on your sales, and facilitate product development and improvement. If you are a forward-looking company that embraces competitive product development, consider the advantages that sales training with advanced sales courses on communication and relationship...
Tags: Sales Training, Sales Strategy, Product Development, Sales Force Management, Product Marketing, Strategy, Sales, Research & Development, Business Operations, Marketing, Management
White papers 2009-05-19
Sales Training Courses Facilitate Changing Marketing Strategies
Sales courses and sales training courses are not one-size-fits-all. Training for the sake of training because everyone is doing it is redundant and a waste of money. Investing in sales courses and sales training courses for your sales staff is only a worthwhile investment if the education and training results...
Tags: Marketing, Sales Training, Marketing Strategy, Sales Strategy, Sales Force Management, Sales
White papers 2009-05-27
Invest in Sales Training or Marketing?
A reader writes: I purchased a staffing agency that provides outstanding customer service. The company has literally been open everyday for the last 52 years, including every holiday and every weekend. We have two vans and two drivers that ensure workers are dropped off and...
Tags: Marketing, Sales Training, Brochure, Sales Strategy, Sales Force Management, Sales, Geoffrey James
Blog posts 2008-06-16
Video: How To Sell Anything to Anyone
I don't know who that is who's doing the voice over, but I think this is about the funniest fake sales training video I've seen in a long time. Even so, I think somebody has WAY too much time on their hands. by Geoffrey James
Tags: Sales Training, Video, Sales Force Management, Sales Strategy, Corporate Communications, Sales, Marketing, Geoffrey James
Blog posts 2008-10-02
Video: Send Your Kid to Sales Training
Heck, it's Friday and the market is tanking again, so it's time for a funny sales video, right? The below shows what happens if you send your 15 year old daughter to a Dale Carnegie sales training course. by Geoffrey James
Tags: Sales Training, Video, Sales Strategy, Sales Force Management, Corporate Communications, Sales, Marketing, Geoffrey James
Blog posts 2008-10-10
World's Funniest Sales Training Videos!
It's Friday afternoon, so it's time for happy hour and of course the Sales Machine weekly dose of video humor. This series of videos, entitled "Mainframe: The Art of the Sale" is simply the funniest thing I've ever seen when it comes to capturing the harsh reality...
Tags: Sales Training, Video, HERE, Sales Strategy, Sales Force Management, Corporate Communications, Sales, Marketing, Geoffrey James
Blog posts 2009-05-15

Additional Resources

Enriching marketing and sales effectiveness in Central Europe.
M2 PRESSWIRE-21 October 2004-DUPONT: Enriching marketing and sales effectiveness in Central EuropeC1994-2004 M2 COMMUNICATIONS LTD RDATE:10212004 A pilot training session of DuPont Marketing and Sales Effectiveness' DMSE "High Impact Marketing and Sales Effectiveness" program was held recently in Warsaw, Poland, to...
Tags: E.I. Du Pont de Nemours & Co.
Research articles 2004-10-21
Live Post: Sales 2.0 Conference in Chicago
Today I’m posting a “running update” of everything that happens at the Sales 2.0 Conference in Chicago. This conference sponsored by one of my publishers SellingPower features real-life customer stories about how they use the latest technology. It will probably be worth your time to check this...
Tags: Marketing, Customer, Panelist, Sales Strategy, Sales Force Management, Sales, Geoffrey James
Blog posts 2009-09-10
Marketing versus Sales
Well, well... I appear to have proverbially speaking stirred up a hornets nest by pointing out that Marketing has been wearing the Emperors new clothes. I guess Ill have to defend my position.First, though, I have to say something about Xerox, whose strategy a couple of comments defended. Consider:...
Tags: General, Sales strategy, Marketing research, Sales force management, Geoffrey James, funnel, marketing, sales, cost-of-sale
Blog posts 2007-05-10
Mashable's Guide to Jobs in Social Media & Marketing
If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
Tags: Social Media, Computer Associates International Inc., Opportunity
News items 2009-10-22
Using Networked Marketing Tools
Networked marketing tools enable you to improve your performance in areas such as sales force management, communications, fulfillment, billing, service, and support. They can provide all the information you need to understand customers' preferences, needs, and interests. They offer a cost-effective method of converting prospects into profitable customers and make...
Tags: Marketing, Customer, Information, Sales Strategy, Sales Force Management, Sales, Lead Management, Marketing Research, BNET Editorial
Articles 2007-12-07
Why Your B2B Marketing is So Lousy
Ever wonder why most B2B marketing is so gawd-awful?  The reason: most B2B marketeers wrongly believe that B2B products in the 21st century should be marketed the way that consumer products were marketed in the 20th century.  Unfortunately, what made Coke and Nike successful doesn't work today, especially not with...
Tags: Message, Messaging, B2B Product, Broadcast Message, B2B, Sales Strategy, Instant Messaging, Marketing Research, E-business/E-Commerce, Internet, Sales, Online Communications, Marketing, Geoffrey James
Blog posts 2009-06-25
More About Lies Marketing Tells Sales
Based upon the number of comments that it's already received, my recent rant about marketing ("5 Lies that Marketing Tells Sales") has apparently touched a sore spot.  Rather than respond to the comments piecemeal and wrestle with all that html coding, I'll post my responses here:...
Tags: Response, Sales, Marketing Research, Marketing, Geoffrey James
Blog posts 2009-02-20
Product Marketing = Lost Sales.
Over the last two weeks, I've been talking about Manager-to-Manager (M2M) sales in B2B environments, and how real decision-makers want you to be responsible for results and consequently have no interest in products, even if repackaged as "solutions." If I'm right about that -- and the research...
Tags: Product, Customer, B2B, B2B Product Marketing, Sales Strategy, Product Marketing, Marketing Research, Sales Force Management, Sales, Marketing, Geoffrey James
Blog posts 2007-11-02
Top 5 Lies That Marketing Tells Sales
There are a lot of very talented people in marketing.  However, the sad truth is that many of them are still trying to market like it's still the 1980s.  They spend big money while adding little value.  Whenever I run across such groups or individuals (and...
Tags: Sales Strategy, Marketing Research, Sales, Marketing, Geoffrey James
Blog posts 2009-02-19
Get interactive With e-Sales Training
The article asserts that many pharmaceutical companies are beginning to explore emarketing to determine how it fits into their overall business strategy. Innovative companies are considering e- marketing as a vital component of an integrated strategy that combines emarketing and conventional tactics in order to differentiate brand messaging, increase share...
Tags: Brand, Pharmaceutical Company, CPS Communications, Sales Strategy, Sales Force Management, Branding, Sales, Marketing
White papers 2003-01-01
Sales Training For Entry Level Sales Representatives
Sales training for entry level sales reps can take an eclectic mix of sales techniques and sales management skills from a background of contradicting sales and marketing experiences and formulate them into a dynamic sales team that is conditioned to consistently meet your company's strategic sales goals. If your sales...
Tags: Sales Training, Sales Strategy, Sales Force Management, Sales
White papers 2009-03-17
Powerway Accelerates Focus On Collaborative E-business Solutions for Global Automotive Industry With New Detroit Office and Key Strategic Team
Business, Technology & Automotive Editors INDIANAPOLIS--BUSINESS WIRE--Oct. 10, 2000 Consulting, Training, Marketing and Sales Professionals to Serve Customers Signaling its steadfast commitment to providing performance solutions for the global automotive industry and its supply chain, Powerway, Inc. today announced that it will open a Detroit area...
Tags: Powerway Inc.
Research articles 2000-10-10
Tech Data U.S. Launches ``COMET'' Sales, Marketing and Technical Services Program for SMB Resellers; New Initiative Underscores Tech Data's Commitment to Help Cisco Resellers Drive Revenue in the Small-to-Mid-Sized Business -SMB- Market
CLEARWATER, Fla. -- Tech Data Corporation recently introduced COMET, a comprehensive sales, marketing and technical services offering designed to help Cisco Systems resellers more aggressively target the small-to-mid-sized business SMB market. In addition to sales and marketing support, COMET offers resellers free accelerated training for Cisco's CallManager Express and VPN/Firewall...
Tags: Cisco Systems Inc., marketing, reseller, sales, small and medium business, Tech Data Corp.
Research articles 2005-04-14
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