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	<title><![CDATA[marketing and sas institute Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and sas institute]]></description>
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		<title><![CDATA[Element 18]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qa5315/is_200809/ai_n29492654]]></link>
		<description><![CDATA[ACA introduces data security element to PPMS program   In October, ACA will unveil a newly enhanced Professional Practices Management System PPMS program and the brand new 18th element focusing on physical and data security. The changes to the program will affect all agencies currently working toward certification, as...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Sep 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/audit.html"><![CDATA[audit]]></category>
		<category domain="http://resources.bnet.com/topic/australian+communications+authority.html"><![CDATA[Australian Communications Authority]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/qa.html"><![CDATA[QA]]></category>
		<category domain="http://resources.bnet.com/topic/sas+institute.html"><![CDATA[SAS Institute]]></category>
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		<title><![CDATA[SAS' Marketing Application Boost Sales at Wolters Kluwer]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_10/ai_n25492513]]></link>
		<description><![CDATA[LONDON -- Wolters Kluwer, the leading global information services and publishing company, has seen a dramatic 50 percent uplift in its UK marketing campaign responses and sales conversions thanks to a key role played by the implementation of a complete marketing automation application from SAS, the market leader in business...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 10 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/sas+institute.html"><![CDATA[SAS Institute]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Carnival Cruise Lines bring SAS Onboard for Marketing Automation]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_April_14/ai_n25150861]]></link>
		<description><![CDATA[SAS Serves up Deepened Customer Insight for Effective Customer Interactions, Powers Cruise Vacation Leader to Improve Yield]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sas+institute.html"><![CDATA[SAS Institute]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[SAS in Visionaries Quadrant for Marketing Resource Management]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_March_11/ai_n24380793]]></link>
		<description><![CDATA[CARY, N.C. -- the headline of release dated March 10, 2008 should read: SAS in Visionaries Quadrant for Marketing Resource Management (sted SAS in Visionaries Quadrant for Marketing Resource Management Magic, 2008); also, the fourth paragraph should read: ...CIGNA HealthCare sted Cigna Healthcare]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 11 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/quadrant.html"><![CDATA[Quadrant]]></category>
		<category domain="http://resources.bnet.com/topic/sas+institute.html"><![CDATA[SAS Institute]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[SAS Sees Marketing Optimization Becoming a Standard in the Marketer's Toolbox]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_17/ai_n19521275]]></link>
		<description><![CDATA[SAS Announces New Versions of SAS Marketing Optimization, SAS Marketing Automation and SAS Digital Marketing]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sas+institute.html"><![CDATA[SAS Institute]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[SASŪ Real-Time Decision Manager Coordinates Marketing Communications Across All Channels]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_17/ai_n19521649]]></link>
		<description><![CDATA[Inbound Marketing Presents Tremendous Opportunity to Increase Profitability and Enhance the Customer Experience]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[marketing communication]]></category>
		<category domain="http://resources.bnet.com/topic/sas+institute.html"><![CDATA[SAS Institute]]></category>
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	</item>
	<item>
		<title><![CDATA[Marketing Management Analytics  Calls SASŪ "gold standard"]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_June_18/ai_n19297173]]></link>
		<description><![CDATA[MMA Standardizes on SAS([R]) To Help Marketers Evaluate and Improve Campaign Success]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 18 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sas+institute.html"><![CDATA[SAS Institute]]></category>
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	<item>
		<title><![CDATA[SAS in Visionaries Quadrant for Marketing Resource Management Magic Quadrant]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Feb_26/ai_n27305346]]></link>
		<description><![CDATA[CARY, N.C. -- SAS, the leader in business intelligence, announced today that it is positioned in the Visionary quadrant in Gartner Inc.'s latest Marketing Resource Management Magic Quadrant.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sas+institute.html"><![CDATA[SAS Institute]]></category>
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		<title><![CDATA[Forecasting a flap: econometrics has long been the province of Ph.D.s, but applications for marketers are emerging via automated user interfaces and B1 reporting tools.(CRM's MATHEMATICAL NEXUS)(Cover story)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4349/is_200701/ai_n18991634]]></link>
		<description><![CDATA[There's a chaos-theory concept that refers to how a small,  seemingly unimportant action in one part of the universe creates massive  change in another part of the universe. The idea is this: Does the flap  of a butterfly's wings in Brazil set off a tornado in Texas?...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Jan 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/autozone+inc..html"><![CDATA[AutoZone Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/crm.html"><![CDATA[CRM]]></category>
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		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">AZO</category>
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		<title><![CDATA[Forecasting a Flap]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5679/is_200701/ai_n23718513]]></link>
		<description><![CDATA[Econometrics has long been the province of Ph. D.s, but applications for marketers are emerging via automated user interfaces and BI reporting toolsThere's a chaos-theory concept that refers to how a small, seemingly unimportant action in one part of the universe creates massive change in another part of the universe....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Jan 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/autozone+inc..html"><![CDATA[AutoZone Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/forecasting.html"><![CDATA[forecasting]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
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