BNET Industries
Last Fiscal Year Sales:$43.8B
- Private
- US
Dow Jones Description
Currently AT&T, Inc., formed in 2005 by SBC Communications' purchase of its former parent company, AT&T Corp. As a part of the merger, SBC shed its name and took on the iconic AT&T moniker and the ?T? stock-trading symbol. Despite that the corporation is considered SBC renamed, most of its major subsidiaries were part of AT&T prior to 1984, including the Bell Operating Companies and the long distance division. SBC Communications Inc. was a Fortune 50 company whose subsidiaries, operating under the SBC brand, provided a full range of voice, data, networking, e-business, directory publishing and advertising, and related services to businesses, consumers and other telecommunications providers. SBC held a 60 percent ownership interest in Cingular Wireless, which served more than 50 million wireless customers. SBC companies provided high-speed DSL Internet access lines to more American consumers than any other provider and were among the nation's leading providers of Internet services. SBC companies also offered satellite TV service.
Number of Employees 189,000
Peer Companies
NAICS Code : 517310
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News & Analysis
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marketing and sbc communications inc. - All News and Analysis
AT&T.(new marketing plans after acquisition by SBC Communications Inc.)
- 2006-08-14
Following its acquisition by SBC Communications last November, AT&T launched the most aggressive campaign in its more than 120-year history to introduce the new brand to consumer, business and government audiences. Following its acquisition by SBC Communications last November, AT&T launched the most...
Are Policy-Makers Passing The Video Franchise Buck?
- 2005-06-13
The idea that ILECs would like local franchises for video to be replaced by federally authorized state-wide franchising began rolling around congressional halls and House hearings a short time ago, but the discussion surprisingly was on many more lips than anticipated at McCormick Place during Supercomm...
SBC makes the first cut: could DSL discount trigger high-speed data price war?(MARKETING & ADVERTISING)
- 2005-06-06
In move that could set off a high-speed data price war in some cities, SBC Communications Inc. said last week it will begin charging customers that order its digital subscriber line service online $14.95 per month for their first year of service. ...
SBC Communications, Twentieth Century Fox Announce Marketing Alliance for Summer Release of ``Fantastic Four''
- 2005-05-05
SAN ANTONIO -- Integrated promotion of July motion picture release builds on growing SBC movie and music platform
Bucks' Desmond Mason and TJ Ford to Star in SBC Home Court ''Webisodes''; Three-Minute Look into Players' Homes Scores Peeks at Paintings, Personalized Cars and High-Tech Lifestyles
- 2005-02-15
MILWAUKEE -- Die-hard NBA fans now have a shot to see how their favorite players play off the court. Fans can catch a glimpse this month of Bucks star Desmond Mason as the first player to appear in SBC Home Court, a series of streaming video "webisodes" in which NBA...
SBC Communications builds new marketing campaign around Disney/Pixar
- 2004-11-08
If we have to put on a cape and a mask to get a customer's attention, we'll probably start doing that, said Andy Morgan, spokesman for SBC Communications. And that's precisely what the company is doing this month.
State forms development nonprofit; Money from SBC fine to fund private-sector coalition to market Ohio.(News)(SBC Communications Inc)
- 2004-10-11
Byline: JAY MILLER The lion's share of a $9.8 million fine paid to the Public Utilities Commission of Ohio by SBC Communications Inc. will be used to scrub the rust off the state's image. The Ohio Department of Development is creating a...
The Wisconsin State Journal business changes column.
- 2004-09-08
The Wisconsin State Journal Knight Ridder/Tribune Business News Sep. 8--CHANGES: John Oswald has been promoted to senior project manager of RMT, an environmental management, engineering and construction services firm, 744 Heartland Trail. Ed Pattarozzi has been promoted to vice president...
Who In Communications Is Giving What to Whom?
- 2004-05-12
As has often been said before, a picture is worth a thousand words. That old adage has never been more true than when applied to an explanation of who's giving and who's getting in the political spending arena. The chart on this page provides an overall glimpse at how...
SBC Gets Right to Sell Long Distance Service to Federal Agencies.
- 2004-02-28
By Sanford Nowlin, San Antonio Express-News Knight Ridder/Tribune Business News Feb. 28--SBC Communications Inc. has won approval to sell long distance to the federal agencies, setting the stage for the U.S. government to become one of its largest customers for the service,...
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