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- 'Lost' shuns sci-fi label: it's a relationship show about people caught up in extraordinary circumstances.(AD INFINITUM)(Advertisement)
- ABC's breakout hit, Lost, features a character cursed by numbers, polar bears on a tropical island, a group of supernatural-type people called "The Others" and some sort of monster. But the network's marketing people still insist it isn't ABC's breakout hit, Lost, features a...
- Research articles 2005-07-11
- Sci Fi series 'taken' for a marketing ride.(Sci-Fi Channel Inc. promotions of Taken, Steven Spielberg maxiseries )
- Sci Fi Channel's new alien saga is spawning promotional efforts that are out of this world. Touting individual television programs on a grand scale has been alien to Time Warner Cable's New York City system. "Except maybe for The Soprano ...
- Research articles 2002-12-02
- Rebrand Sci Fi to Syfy: Bonehead Move
- Once again, brand-oriented marketing is flushing money down the toilet. This time it's so ridiculous it defies belief: NBC is renaming the Sci Fi channel "Syfy." In other words, they're replacing a name that describes the product they sell with a nickname for venereal disease. The...
- Blog posts 2009-03-17
- SyFy Lends Itself Not to Sci-Fi, But Syphilis Jokes
- Perhaps you read yesterday in The New York Times that NBC Universal's SciFi Channel is renaming itself SyFy. But that's only the half of it. One day later, the tweeters have spoken, and it's clear more research should have been done before Sci Fi floated the new name. Welcome to...
- Blog posts 2009-03-17
- SyFy's Dave Howe Discusses New Brand, But Not Wrestling
- The Sci Fi Channel's own blog post about its planned name change to SyFy now has almost 1000 mostly negative comments and more than 1500 Diggs. But, in case you were wondering if there really was a rationale for what looks to be a reviled name change, I found a...
- Blog posts 2009-03-19
Additional Resources
- Applied Science Fiction Announces Plaza Create Co., Ltd. Retail Testing Of Photo Restoration And Digital PIC Dry Film Processing Technologies.
- ORLANDO, FLORIDA, Feb 25, 2002 PMA 2002 Applied Science Fiction, Inc. (ASFTM), announced today at PMA 2002 that Plaza Create Co., Ltd., developer of "Palette Plaza," Japan's largest chain of DPE photofinishing shops, will begin test marketing photo restoration services based...
- Research articles 2002-02-25
- Mobile Marketing: Whr R We Now?, Part 2
- From the executive summary: ‘The wireless medium occupies a science fiction-like fascination in the mind of the common man. The marketing agencies are exploiting that fascination for utmost impact. Beneath the veneer of flashy wireless implementations is a growing body of mobile marketing campaigns that, while perhaps more mundane, are...
- White papers 2004-06-28
- USA Network Shows Its Teeth.(marketing campaign)(Brief Article)
- USA Network has launched an aggressive marketing campaign tided "USA 3 in 1," which features the best of Universal's global brands on one channel: Studio Universal feature films, Sci-Fi science fiction and Calle 13 action and suspense. The service reaches 13 million households in Latin America...
- Research articles 2000-11-01
- Movie Marketing Pays Off Globally for Thailand's Red Bull Drinks.
- By Nondhanada Intarakomalyasut, Bangkok Post, Thailand Knight Ridder/Tribune Business News Apr. 22--Instead of taking a traditional marketing approach and hiring celebrity presenters, the energy drink producer Red Bull Beverage Co is using film characters to promote its products by plastering their...
- Research articles 2004-04-22
- Sci-Fi and Cartoon will sell merchandise in stores. (Sci-Fi Channel Inc.; Cartoon Network)
- NEW YORK -- The Sci-Fi Channel and the Cartoon Network are both stepping up their retail marketing plans. Sci-Fi will make its first expedition into the world of retail in conjunction with Starlog Franchise Corp., said Andrew Besch, senior vice president of marketing...
- Research articles 1993-11-22
- Three Cool Products That Failed to Sell
- One of my hobbies is something called "retro-tech" -- cool products that were way ahead of their time. Retro-tech interests me because such product illustrate eternal truths about sales and marketing. Here are three of my favorites, from three different decades, each with a brief description of...
- Blog posts 2008-08-23
- Why The Sales Forecast Stinks
- Let's face it: most sales forecasting is a complete joke. Here's the routine: The sales manager asks for the forecast. The reps make a guess at what will close, then subtract ten percent, just in case. The sales manager takes the forecast and raises it ten percent because he knows the reps...
- Blog posts 2007-08-01
- How to Sell an Idea
- Got an idea that could kick your career into overdrive? Confirm That You and Your Idea Are a Credible Match GOAL: Make sure an appropriate messenger will deliver your message. Selling ideas is not like selling products. With a product, customers...
- Articles 2007-03-19
- How to Do Your Own Trendspotting
- Porter Novelli trendspotter Marian Salzman spots trends for a living. In a recent interview, she shared some of her secrets for identifying the latest craze (UPDATE: Salzman sent her white paper to Catching Flack: Porter Novelli’s 10 Trends) There are basically three stages involving trends related to...
- Blog posts 2008-05-28
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