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marketing and sean silverthorne and strategy

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Where Did Japan Go Wrong?
Twenty years ago, with George Bush Sr. in command of the country, the US was gripped with almost a national hysteria about Japan. The hottest read in business and government circles was Trading Places: How We Are Giving Our Future to Japan and How to Reclaim It,...
Tags: Management, Financing Startups, Finance, Channel Management, Strategy, Business Structures, Entrepreneurship, Venture Capital, Hagiu, Japan, Marketing, Sean Silverthorne
Blog posts 2008-05-20
Kickstarting Your Corporate Social Revolution
Every revolution needs a revolutionary. Have you identified the Mohandas Gandhi, Nelson Mandela, or Che Guevara who is going to lead your corporate social revolution? This is the effort to forge new, interactive engagements with both your customers and employees using social technologies such as blogs,...
Tags: Revolution, Social Networking, Blogging, Strategy, Online Communications, Marketing, Advertising & Promotion, Internet, Management, Sean Silverthorne
Blog posts 2008-03-25
The Biggest Management Challenges in 2008
Seven years into the 21st century the world of business and management is certainly going through, if not revolution, at least evolution on a speedy scale. Traditional business models are getting turned on their heads (Anyone seen Google's share price lately?), resources and markets are available on...
Tags: Advertising & Promotion, Sean Silverthorne, Management, Networking, Marketing, Online Communications, Productivity, Strategy, Social Networking, Network
Blog posts 2007-12-17
Balanced Scorecard's Norton on Strategy Management
My recent post Executing Strategy with the Balanced Scorecard generated a number of thoughtful comments from both users and critics of Robert Kaplan and David Norton's Balanced Scorecard BSC approach to management. To see the BSC in action, read Norton's new post on Harvard Business Publishing, Strategy...
Tags: Strategy, Norton Co., Balanced Scorecard, Marketing, Marketing Research, Sean Silverthorne
Blog posts 2008-08-22
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