Second Life

News & Analysis

marketing and second life - All News and Analysis

• Virtual Merchants Banned From Using Real Brands In Second Life

  PaidContent - 2009-08-12

  In Second Life, selling avatars that look like celebrities and apparel that mimics couture designs is big business—a mainstay of the world's $450 million dollar virtual economy. And if a brand or a celeb found out that someone was using their name to make money (like the avatar that...

  Tags: Second Life, Brand, Linden Lab, Branding, Marketing, E-Commerce, Entertainment, Gaming, Social Media, Virtual Worlds, Tameka Kee

• Schools eyeing virtual campuses

  - 2008-05-30

  SAN FRANCISCO AFP — An Internet fantasy universe teeming with faux worlds devoted to socializing and video games is expanding to include virtual classrooms and universities. A new trend in online education involves students acting through animated characters called "avatars" mingling in simulated school settings and even rocketing off,...

  Tags: Agence France-Presse, Games, INTERNET, MARKETING, Second Life

• Virtual water.(MARKETING)(Brief article)

  - 2007-11-01

  Evian Natural Spring Water became a component of the popular Internet-based world, "Second Life." A3-D virtual world entirely built and owned by its residents, Second Life is inhabited by almost 8 million people globally, who will now find Evian Natural Spring Water became a component...

  Tags: marketing, Second Life

• Second Life: What Value Can It Add Beyond PR And Marketing?

  BNET - 2007-10-30

  This paper explains what Second Life could really deliver for the online marketing business. Over the past 12 months we've witnessed a sensational appetite for brands to experiment in Second Life, with thousands upon thousands of pounds being thrown into designing the most enticing virtual environment imaginable. Adidas, Reebok, Toyota,...

  Tags: Second Life, iMedia Communications, Public Relations, Marketing Research, Marketing, Corporate Communications

• Internet Librarian 2007: the Internet Conference and Exhibition for Librarians and Information Managers: 2.0: info pros, library communities, & web tools.(CONFERENCE PREVIEW)(Information Today Inc.)(Conference news)(Calendar)

  - 2007-09-01

  October 29-31, 2007 Monterey Conference Center Portola Plaza Hotel & Monterey Marriott, Monterey, California INTERNET@SCHOOLS WEST * OCTOBER 29-30 www.infotoday.com Web 2.0 refers to Web services, social media, or a new interactive, participatory platform...

  Tags: conference, director, Games, Information Today Inc., INTERNET, Learning, MARKETING, network, Second Life, tool, Web

• Second Life losing lock on virtual-site marketing; As users and brands head to startups, giant in space starts to seem outdated.(News)

  - 2007-07-09

  Byline: ANDREW HAMPP Byline: ANDREW HAMPP

  Tags: brand, marketing, Second Life

• Maldives opens first virtual embassy on Second Life

  - 2007-05-22

  GENEVA AFP — The Maldives on Tuesday became the first country to open an embassy in the virtual reality of web-based Second Life, a fantasy world inhabited by computer-generated residents, the Maldives mission to the United Nations in Geneva said. The Maldives thus pip Sweden to the post; the...

  Tags: Agence France-Presse, Games, Geneva, MARKETING, PRODUCTIVITY, Second Life

• Are you for real?

  - 2007-05-09

  Byline: Peter Bray and Yoav Goldberg May 09, 2007 (Ad News - ABIX via COMTEX) -- Sweden is the first country to join popular virtual universe Second Life. It joins brands such as Telstra, Toyota, Adidas and the ABC. Advertisers are interested in virtual...

  Tags: adidas AG, brand, Branding, MARKETING, Second Life, Telstra Corp.

• Latino marketers and agencies set out to explore virtual worlds; Dieste, Vidal and Sprint among those experimenting in Second Life to connect with tech-savvy consumers.(marketing strategy of Vidal Partnership)

  - 2007-05-07

  Byline: LAURA MARTINEZ RUIZ-VELASCO Byline: LAURA MARTINEZ RUIZ-VELASCO

  Tags: agency, marketing, marketing strategy, Second Life, Sprint Communications, virtual world

• Marketing In A Make Believe World

  - 2007-02-09

  Reuters, IBM, and Sun are some of the big name companies that have made themselves at home in Linden Lab's virtual world, Second Life. And now Scion is launching two new models in the real world and in Second Life. Scion is targeting the young "trendsetters" in Second Life i.e. the same consumers who...

  Tags: Scion, Second Life, Internet, Marketing Research, Branding, Joseph De Avila, Marketing