Sequent Computer Systems

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• Product Management And Marketing Dictionary

  BNET - 2008-09-05

  This paper contains a dictionary of more than 135 terms represents a compilation of information derived from a variety of sources. The purpose of this paper is to provide a unique document to those who are concerned with the development, marketing, and management of products & services, especially within the...

  Tags: Sequent Computer Systems, Marketing Research, Networking, Marketing

• Crowdsourcing And Its Impact On New Product Development

  BNET - 2008-03-16

  Crowdsourcing has clearly arrived and is here to stay. Corporate executives should seek to explore ways to leverage an untapped treasure trove of knowledge from all available sources: outside subject matter experts, employees, customers, consumers, and even the general public, and not only for new product and service development, but...

  Tags: Crowdsourcing, Sequent Computer Systems, New Product Development, Product Marketing, Marketing

• Demystifying Marketing Strategy

  BNET - 2008-03-15

  In this paper, an attempt is made to put marketing strategy into perspective by providing four important elements or givens that must be clarified in order for strategies to be effectively formulated and carried out: all strategies are hierarchical and inter-connected; strategic planning is a complex, ongoing process; strategies are...

  Tags: Marketing Strategy, Sequent Computer Systems, Marketing Research, Strategy, Marketing, Management

• A Finely Honed Product Vision Nets Business Team Significant Funding

  BNET - 2007-07-27

  The company had a solid product strategy regarding their core transfer agency business, yet the Senior Vice President SVP wanted his Product Managers PMs to perform strategic reviews of key product offerings and present the findings and recommendations to the executive team. The SVP recognized that the PMs did an...

  Tags: Team, Product Manager, Vision, Sequent Computer Systems, Team Management, Advertising & Promotion, Management, Marketing

• Take the Sequent Learning Challenge: Spend 15 Minutes a Day on Market Research

  BNET - 2007-02-24

  Market research is important - everyone knows it. Without relevant market and industry information, one can't make informed decisions. When this is brought up in training classes, the author invariably hear from product managers that they're too busy. It's understandable that they have a lot on their plate and a...

  Tags: Market Research, Sequent Computer Systems, Marketing Research, Marketing

• Product Management & Marketing Survey Results: Is Your Product Strategy a Winner?

  BNET - 2006-12-21

  The market research data, when coupled with a solid understanding of what makes a product successful allows them to develop products & services with unique benefits which are articulated in compelling value propositions. When value propositions are created, the organization is well equipped with the proof points leading to effective...

  Tags: Market Research, Sequent Computer Systems, Marketing Research, Strategy, Marketing, Management

• Overcoming Obstacles in Planning the Product Launch

  BNET - 2006-11-20

  The product launch is one of the most visible activities in product management because it represents the pivotal handoff between the structured new product development process and the less structured activities of post-launch product management. Because the launch is so visible and often accompanied by much fanfare, its success or...

  Tags: Product Management, Sequent Computer Systems, Failure, Product Marketing, Networking, Marketing

• The Reality Of The Buzz - Customer Ethnography & Anthropology

  BNET - 2006-06-23

  Pick up any business publication these days and you'll read about the latest buzz - customer enthnography and anthropology. Whether it's about P&G hiring a full time phalanx of over 40 social anthropologists and abandoning focus groups, Intel turning to anthropology and other social science disciplines to identify new markets,...

  Tags: Sequent Computer Systems, Instant Messaging, Marketing Research, Recruitment & Selection, Networking, Internet, Online Communications, Marketing, Human Resources, Workforce Management

• Staying Ahead of the Product Life Cycle Curve

  BNET - 2005-12-12

  When business conditions are good, all the best strategies are brought to life with plentiful resources and hopeful product concepts. When business conditions are less than attractive and the economy is down, companies cut back on resources, the 'Cool' projects get cancelled, and investments in new product or market development...

  Tags: Sequent Computer Systems, Product Life Cycle, Marketing Research, Product Marketing, Marketing

• Managing Your Marketing Career: Networking

  BNET - 2005-06-05

  One needs to be networking continuously. According to Keith Ferrazzi, one of the world's most connected individuals and youngest-ever Chief Marketing Officer, when someone comes approaches him for advice on how to build a network because they need a job now, he replies them saying it's useless. People can tell...

  Tags: Marketing, Network, Sequent Computer Systems, Networking