<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[marketing and singapore airlines Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+and+singapore+airlines.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and singapore airlines]]></description>
	<s:counts start="0" returned="10" found="93" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Singapore Airlines' Winning Strategy | HBR IdeaCast]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=1871]]></link>
		<description><![CDATA[Companies that focus on their customers rather than on their products or services can maintain customer loyalty, even through dark economic times. Rohit Deshpande, author of the Harvard Business School case study "Singapore Airlines: Customer Service Innovation,â€ shares the airline's winning strategy, which keeps customers involved in all aspects of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 26 Sep 2008 13:38:47 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+service.html"><![CDATA[Customer Service]]></category>
		<category domain="http://resources.bnet.com/topic/professor.html"><![CDATA[Professor]]></category>
		<category domain="http://resources.bnet.com/topic/harvard+business+school.html"><![CDATA[Harvard Business School]]></category>
		<category domain="http://resources.bnet.com/topic/singapore+airlines.html"><![CDATA[Singapore Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/business+ethics.html"><![CDATA[Business Ethics]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/podcasts.html"><![CDATA[Podcasts]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+staff.html"><![CDATA[BNET Staff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SIAL</category>
		<category domain="tickers">SIAL</category>
	</item>
	<item>
		<title><![CDATA[When the bar keeps rising, marketing anything below the best gets even harder]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5245/is_7872_231/ai_n29469342]]></link>
		<description><![CDATA[If someone offered you an unbelievable experience on the all-new A380 in return for 50,000 [pounds sterling] you'd probably tell them to take a hike. However, the A380 in question isn't the infamous trunk road in Devon but rather the new jumbo aircraft introduced by Singapore Airlines late last year....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 13 Sep 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/a380.html"><![CDATA[A380]]></category>
		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[HARDWARE]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/mice.html"><![CDATA[Mice]]></category>
		<category domain="http://resources.bnet.com/topic/singapore+airlines.html"><![CDATA[Singapore Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SIAL</category>
		<category domain="tickers">SIAL</category>
	</item>
	<item>
		<title><![CDATA[Singapore Airlines joins forces with Indonesian tourism ministry to promote Indonesia]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0CWU/is_2008_August_26/ai_n28031867]]></link>
		<description><![CDATA[AIRLINE INDUSTRY INFORMATION-C1997-2008 M2 COMMUNICATIONS LTD  Singapore Airlines announced on 25 August that it has signed a Memorandum of Understanding with the Indonesian Ministry of Culture and Tourism IMCT to contribute to activities to promote Indonesia as a tourist destination as part of the 'Visit Indonesia Year 2008' campaign....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 26 Aug 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/indonesia.html"><![CDATA[Indonesia]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
		<category domain="http://resources.bnet.com/topic/singapore+airlines.html"><![CDATA[Singapore Airlines]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SIAL</category>
		<category domain="tickers">SIAL</category>
	</item>
	<item>
		<title><![CDATA[China Eastern to resume Singapore Airlines talks: state media]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200807/ai_n27954803]]></link>
		<description><![CDATA[SHANGHAI AFP &#8212; China Eastern Airlines will resume talks over a stuttering share sale with Singapore Airlines after the Olympics, state media reported Wednesday.  "We will discuss the issue after the Olympics, and all things will become clear then," said Luo Zhuping, board secretary of China Eastern, in an...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 29 Jul 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[media]]></category>
		<category domain="http://resources.bnet.com/topic/singapore+airlines.html"><![CDATA[Singapore Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SIAL</category>
		<category domain="tickers">SIAL</category>
	</item>
	<item>
		<title><![CDATA[Airline Finance News - Africa / Middle East]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_6781/is_2008_June_30/ai_n28541919]]></link>
		<description><![CDATA[Jun 30, 2008  Saudi Arabian, Singapore Airlines  Saudi Arabian and Singapore Airlines signed a marketing and cooperation MOU under which they will explore codesharing, schedule coordination, loyalty program linkups and cargo and marketing coordination. Jun 25, 2008  ZZ  Editorial eMail: edit@AirGuideOnline.com  For Air Transport &...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/singapore+airlines.html"><![CDATA[Singapore Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SIAL</category>
		<category domain="tickers">SIAL</category>
	</item>
	<item>
		<title><![CDATA[Company Watch - Singapore Airlines]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_6781/is_2008_April_28/ai_n28534667]]></link>
		<description><![CDATA[Apr 28, 2008  Singapore Airlines passenger may on certain flights can now use computer office applications including PDF Reader and Media Player by connecting their own USB devices to their in-flight LCD television monitor. The enhanced entertainment service is offered across all three classes on the carrieris Airbus A380...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/components.html"><![CDATA[Components]]></category>
		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[HARDWARE]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/singapore+airlines.html"><![CDATA[Singapore Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/sydney.html"><![CDATA[Sydney]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SIAL</category>
		<category domain="tickers">SIAL</category>
	</item>
	<item>
		<title><![CDATA[A380 superjumbo to make European debut in London]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200803/ai_n24930647]]></link>
		<description><![CDATA[LONDON AFP &#8212; The world's biggest passenger plane, Airbus's A380, touches down in London Tuesday on its first commercial flight to Europe facing questions from green groups over its eco-friendly billing.  The Singapore Airlines jet, as tall as a seven-storey building and with about 50 percent more cabin space...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/a380.html"><![CDATA[A380]]></category>
		<category domain="http://resources.bnet.com/topic/airbus+s.a.s..html"><![CDATA[Airbus S.A.S.]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/london.html"><![CDATA[London]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/singapore+airlines.html"><![CDATA[Singapore Airlines]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SIAL</category>
		<category domain="tickers">SIAL</category>
	</item>
	<item>
		<title><![CDATA[James Park Associates: Business Travel Milestone Reached at London Launch.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5570/is_200803/ai_n25296826]]></link>
		<description><![CDATA[LONDON, March 13 /PRNewswire/ --     A UK business travel milestone  is reached this month, when Singapore Airlines introduces its  award-winning, British-designed Business Class seat at Heathrow. The  seat has been designed for the airline's giant A380 aircraft which  arrives in the UK...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 13 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/london.html"><![CDATA[London]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/singapore+airlines.html"><![CDATA[Singapore Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/u.k..html"><![CDATA[U.K.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SIAL</category>
		<category domain="tickers">SIAL</category>
	</item>
	<item>
		<title><![CDATA[EVA Air honoured at Wanderlust Travel Awards.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200802/ai_n25247172]]></link>
		<description><![CDATA[M2 PRESSWIRE-1 February 2008-EVA AIR: EVA Air honoured at  Wanderlust Travel AwardsC1994-2008 M2 COMMUNICATIONS LTD     RDATE:01022008     Taiwan's leading independent airline, EVA Air, was presented  with the Silver Award in the Major Airline' category at the  prestigious Wanderlust Travel Awards...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Feb 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/london.html"><![CDATA[London]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/singapore+airlines.html"><![CDATA[Singapore Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/taiwan.html"><![CDATA[Taiwan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SIAL</category>
		<category domain="tickers">SIAL</category>
	</item>
	<item>
		<title><![CDATA[goat or gloat; A quick comparison of recent work by competing advertisers.(Chasers)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200801/ai_n25861889]]></link>
		<description><![CDATA[Company: United Air Lines, Elk Grove Village, Ill. Agency: Barrie  D'Rozario Murphy, Minneapolis Market: Business travelers, corporate  travel managers Quick chase: The stylized image of a woman blissfully at  rest with clouds drifting past her is eye-catching to say the least. It  says relaxation. However, we...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Jan 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/singapore+airlines.html"><![CDATA[Singapore Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/united+airlines.html"><![CDATA[United Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SIAL</category>
		<category domain="tickers">SIAL</category>
	</item>
</channel>
</rss>
