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5 Resources for

marketing and skyscape inc.

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BNET Resources

Financial Survey: Is Your Net Worth Keeping Pace?
This article informs about a survey according to which the doctors' median net worth has grown over the past four yearsùfrom $700,000 in 2000 to $821,000 in 2004. Not surprisingly, doctors, like many Americans, are feeling more chipper about their financial outlook than they did in 2000ùthe last time we...
Tags: Marketing research, Skyscape Inc., survey, personal finance, physician, financial
White papers
How to Effectively Market Your Practice
The paper outlines that the internal marketing done in the office is much more beneficial than external marketing, such as newspapers, television and radio spots, for enhancing a cosmetic surgery practice. Thus with internal marketing one provides a product in the office that speaks for itself. Patients leave the office...
Tags: Marketing research, Skyscape Inc., marketing, patient, radio, TV
White papers
Viewpoint: Very-Low-Fat Diets Are Superior to Low-Carbohydrate Diets
Despite the ostensible health risks of low-carb diets, some people have followed this approach and lost weight. This anecdotal evidence, coupled with successful marketing campaigns, has led even neutral consumer advocates to encourage weight controllers to "Add a Little Fat" to their diets. Despite waning interest in this approach, acceptance...
Tags: Benefits, Skyscape Inc., health care, marketing, benefit
White papers 2005-11-01
Exclusive Survey - Managed Care: Your Dependence Grows
Managed care remains a big part of doctors' lives - and their incomes - but they're still wary of accepting a fixed monthly amount for each patient they see. That's one of several eye-catching findings from the Medical Economics Continuing Survey, which asked office-based MDs and DOs about their participation...
Tags: Marketing research, Skyscape Inc., survey, patient, income
White papers 2005-10-21
Feds Issue Marketing Rules for Medicare Part D
Pharmacists and potential plan sponsors finally got the ground rules on how they can market Prescription Drug Plans PDPs to Medicare beneficiaries, who can begin enrolling in Part D. The Centers for Medicare & Medicaid Services issued the guidelines to set standards that plan sponsors must follow. The goal is...
Tags: HEALTHCARE, Skyscape Inc., Medicare, beneficiary, agency, sales
White papers 2005-09-26

Additional Resources

Skyscape, Inc. Selects Tiziani Whitmyre as Marketing Services Partner
SHARON, Mass. -- Skyscape Inc., a leading provider of medical references specially formatted for mobile and desktop devices, has selected Tiziani Whitmyre, Inc. of Sharon, Mass. as its integrated marketing services partner. Tiziani Whitmyre (www.tizinc.com) is creating and implementing Skyscape's strategic and tactical marketing communications requirements, including strategic...
Articles 2005-11-14
Skyscape Appoints John Ryder Vice President of Sales
HUDSON, Mass. -- Industry Veteran Brings Proven Biopharmaceutical Sales Management Experience to Mobile Medical Solutions Leader Skyscape, Inc., today announced that John Ryder has joined the company as vice president of sales. Ryder will be responsible for expanding Skyscape's sales and distribution organization and guiding Skyscape's sales efforts...
Articles 2005-01-31
Digital Element Chooses CyberEdge Information Services, Inc. for Marketing Guidance
OAKLAND, Calif. -- Digital Element's President, Don McClure, today announced the appointment of CyberEdge Information Services' President, Ben Delaney, as Acting Marketing Director. Delaney will be responsible for developing marketing strategy for all of Digital Element's products, including WorldBuilder, Verdant, and Aurora. Areas of focus will include channel development, cross-promotional...
Articles 2005-01-17
Skyscape and Samsung Forge Strategic Alliance
HUDSON, Mass. -- Medical Professionals Can Now Access Critical Medical Information on a Single Converged Wireless Device SkyscapeR, Inc. (www.skyscape.com) and Samsung Telecommunications America (www.samsungusa.com/wireless) today announced a strategic alliance aimed at bringing the best in mobile medicine to a new generation of converged wireless devices by co-marketing...
Articles 2004-11-30
Skyscape Launches Clinical Constellation Suite - Intuitive, Trusted, All-in-One Mobile Medical Reference Solution Empowers Practitioners
HUDSON, Mass. -- Market Leader Helps Professionals to Make Informed Decisions at the Point-of-Care SkyscapeR, Inc. (www.skyscape.com) today announced Clinical Constellation, the most comprehensive and integrated suite of decision support resources for handheld devices. Building on the success of other specialty Constellation Suites released earlier in the year,...
Articles 2004-09-14
Skyscape Strengthens Nursing Market Presence With F.A. Davis Partnership; Top F.A. Davis Reference Books Now Available For Use On All PDAs
Business/Technology Editors HUDSON, Mass.--BUSINESS WIRE--Sept. 9, 2002 Skyscape, Inc., the leading provider of interactive, intelligent mobile solutions for the healthcare community, today announced an expansion of its nursing market initiatives and a new strengthened partnership with F.A. Davis. With its expanded partnership, Skyscape brings five of...
Articles 2002-09-09
Skyscape.com Expands Medical Reference Solutions to Include Specialty Titles for the Palm OS Platform
Business/Technology Editors HUDSON, Mass.--BUSINESS WIRE--July 19, 2000 Skyscape.com, (formerly K2 Consultants), an eHealth Company that provides handheld wireless software solutions for the medical community, today announced that the Company's medical reference solutions will now be expanded to include Medical Specialty titles for the Palm OSR platform....
Articles 2000-07-19
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