Resources

11 Resources for

marketing and small and medium enterprise

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BNET Resources

Delta Capital Technologies Forges Marketing Partnership With Rackspace Managed Hosting to Service the SME Market
Business/High Tech Editors
Tags: marketing, Rackspace, small and medium enterprise
Research articles 2000-09-22
GE and American Superconductor Form SMES Marketing and Sales Alliance; Companies to Co-Brand SMES Power Quality and Reliability Solutions
Business/Technology Editors
Tags: General Electric Co., marketing, sales, small and medium enterprise
Research articles 2000-04-12
Balanced Scorecard Implementation in SMEs: Reflection in Literature and Practice
Recent research has indicated that the degree of strategic planning in organizations is likely to have a direct impact on business performance and business evaluation. However, these findings leave small and medium-sized businesses SMEs in particular, with the challenge of matching the requirement for an improved strategic planning processes with...
Tags: Small And Medium Enterprise, 2GC, Smb/Sme, Balanced Scorecard, Marketing, Marketing Research
White papers 2004-01-29
SMEs & Voluntary Environmental Performance: 2003 Golf Course Business Value Survey
Audubon International AI has managed a set of education and certification programs for homes, businesses, schools, and entire communities. Through this program, golf courses implement a set of projects based on program guidelines designed to take those businesses beyond what they are legally required to do to protect the environment....
Tags: Small And Medium Enterprise, Business, Survey, Audubon International, Smb/Sme, Marketing Research, Marketing
White papers 2004-03-31
Branding as a Competitive Strategy for Demand Management in SME
Ability to predict future demand is a need that businesses work towards irrespective of their size. Creating a favourable competitive stance for firm s output is also a crucial goal of businesses. These two goals are of particular importance for enterprises operating in an environment characterised with rapid changes, shorten...
Tags: Entrepreneurial, Small And Medium Enterprise, Competitive Strategy, UCE Birmingham, Smb/Sme, Branding, Entrepreneurship, Marketing, Management
White papers 2001-04-02
Brand Matters: An Examination of Small-To-Medium Sized Enterprises
While an impressive body of literature has emerged focusing on the critical activities involved in brand management for larger organizations, no research has been undertaken to examine branding within Small to Medium sized Enterprises SMEs. The present study therefore examines the nature and scope of brand management within an SME...
Tags: Brand, Small And Medium Enterprise, Brand Management, Branding, Smb/Sme, Marketing Research, Marketing
White papers 2005-11-10
The Vision and the Reality - Why the Current Approach to CRM Is Marginalising Return on Investment
While Customer Relationship Management CRM technology has promised much, the reality for many has been disappointing. Industry analysts estimate 50-60% of implementations fail, or produce marginal return on investment. Exposure to Small and Medium Enterprises SME suggests that this rate may well be significantly higher. The irony is that the...
Tags: Small And Medium Enterprise, ROI, Vision, CRM, Mareeba, Smb/Sme, Advertising & Promotion, Customer Relationship Management (CRM), Roi/Tco, Enterprise Software, Marketing, Software, Finance, Managerial Accounting
White papers 2005-01-01
SWOT Analysis Concerning the Use of Nanomaterials in the Energy Sector
The study presented in this paper has the objective to give a general overview on the use of nanomaterials in the energy sector and does not pretend to be exhaustive. It will give to Small and Medium sized Enterprises SMEs the possibility to have a concise description of the development...
Tags: Small And Medium Enterprise, Sector, European Union, Swot analysis, Smb/Sme, Marketing Research, Marketing
White papers 2005-09-01
Improving Marketing Competitiveness And Innovative Strengthening Through SMEs
Taiwan has been known for its effective policies and positive economic impact on the development of SMEs Small and Medium size Enterprises in that country. Recognizing the importance of the role that government can play in the development of SMEs, Costa Rica has started developing policies to strengthen its SMEs....
Tags: Marketing, Small And Medium Enterprise, Costa Rica, Smb/Sme
White papers 2007-03-25
The Next Wave In Marketing Software And How To Improve Win Rate With SME
Large companies are beginning to understand the value proposition of intelligently linking sales and marketing, and how such systems will become a critical component in competing in ever-increasing, cutthroat environments. In many industries today, a well-understood and growing problem exists pertaining to the interaction between sales and marketing. What is...
Tags: Small And Medium Enterprise, Pragmatic Marketing, Sales Strategy, Marketing Research, Sales Force Management, Sales, Marketing
White papers 2003-11-22
Europe's SMEs finally embracing the internet, according to recent Yankee Group Survey. (Marketing Intelligence).(small and medium enterprises)(Brief Article)(Statistical Data Included)
Results from the Yankee Group's second annual European Small and Medium Enterprise SME Survey indicate that European SMEs have made significant progress in adopting Internet technology, a substantial boost to European vendors and service providers Results from the Yankee Group's second annual European Small ...
Tags: Internet, marketing, small and medium enterprise, survey, The Yankee Group
Research articles 2002-05-01

Additional Resources

Affinity Internet Launches WebStore; New Solution Brings the Power of Enterprise eCommerce Platforms to Small and Medium-Size Businesses
FORT LAUDERDALE, Fla. -- Affinity Internet, the leading Web site, eCommerce and online-marketing service provider for Web professionals and small businesses, today announced WebStore, a powerful new eCommerce application that provides everything needed to develop and manage an online storefront. Created specifically with the small business owner in mind, WebStore...
Tags: e-business, small and medium business
Research articles 2006-06-06
Mashable's Weekly Guide to Social Media Conferences and Events
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
Tags: Social Media
News items 2009-10-19
Mashable's Weekly Conference and Event Guide
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
Tags: Social Media, Event
News items 2009-11-09
Enterprise Software Market Still up for Grabs in the U.S. Small and Medium Business -SMB- Market
NEW YORK -- "Enterprise Adopter" SMBs Significantly Outpace Other SMB Tiers in Adopting Enterprise Software, but Penetration Remains Low across All SMBs Due to Mismatched Products, Marketing, Channels and Pricing A new AMI-Partners study, "Enterprise Applications in the US Small, Medium and Large Business Markets- Market Segmentation Report"...
Tags: IT Solutions Inc.
Research articles 2004-09-08
Top Dell Execs Step Down in Reorganization
NEW YORK, Dec 31 (Reuters) - Dell Inc's president and chief marketing officer are leaving the company as part of a reorganization at the No. 2 PC maker, which is facing weak demand during the economic downturn. The company has already been cutting jobs and overhead as it tries to...
News items 2009-08-07
How To Fit Your Product Strategy To Small & Medium-Sized Businesses
One of the key problems SMBs (Small and Medium-Sized Businesses) face is trying to use the "One-size fits all" offerings of many current technology products on the market. Challenges that need to be solved on a corporate or enterprise level. Product managers that change that focus and respond specifically to...
Tags: Strategy, Small And Medium Business, Pragmatic Marketing, Smb/Sme
White papers 2007-12-01
"Growing tension between hoteliers and OTAs"…NONSENSE!
Published: 21 Oct 2009 By Neil Salerno, Hotel Marketing Coach I just got through reading an article titled "Growing Tension Between Hoteliers and OTA's". There are so many of things in this article with which I don't agree, I don't know where to begin. Either the author is attempting to...
Tags: Hotel, Expedia Inc.
News items 2009-10-21
Spectra Logic Takes Tape Storage to New Level
The Boulder, Colo.-based company, which sells advanced tape-based storage packages to midmarket and small-to-medium-size businesses, introduced what it claims is the industry's first integrated system for deduplication, remote site replication and automated migration to tape.This apparently is New Product Week in the data storage business. Spectra Logic on Aug. 25...
Tags: storage, De-duplication, Spectra Logic
News items 2009-08-26
Sybase Mobilizes Enterprise Cloud Computing
The wheel of fortune is spinning in the right direction for Sybase these days, making CEO John Chen's decision to move the company into the mobile platform business seem positively prescient as enterprises move towards adoption of mobility and cloud computing. Sybase's results also demonstrate the growing...
Tags: Cloud Computing, Mobile, Sybase Inc., Enterprise Application, Databases, Enterprise Software, Software, Data Management, Michael Hickins
Blog posts 2009-07-21
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