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• Assessing the Role of Supply Chain Attributes in the Customer Value Proposition

  BNET - 2004-05-19

  Companies continue to rank customer satisfaction as a high priority. In an attempt to obtain customer satisfaction, companies often develop and identify customer requirements and then attempt to provide service levels that beat those requirements. This paper examines the relationship between customer satisfaction and customer loyalty in the supply chain....

  Tags: Supply Chain, University Of Houston, Customer Satisfaction, Components Industry, Product Marketing, Supply Chain Management (SCM), Marketing, Enterprise Software, Software

• The CRM Process: Its Measurement And Impact On Performance

  BNET - 2004-01-01

  Customer Relationship Management CRM is a strategy of perennially interacting with existing customers to assess the changes in their likes and dislikes. In today?s era of intense competition in the business realm, CRM forms an effective strategy to deliver some additional value to the customer. This ensures customer loyalty and...

  Tags: Strategy, University Of Houston, Performance, CRM, Customer Relationship Management Strategy, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software

• Texas Governor Cuts $81 Million Before Signing Budget; University Research Hit.

  - 2003-06-23

  By Clay Robison, Houston Chronicle Knight Ridder/Tribune Business News Jun. 23--AUSTIN, Texas--Gov. Rick Perry on Sunday trimmed $81 million from a $118 billion state budget that already had cut services to thousands of Texans to avoid raising state taxes. ...

  Tags: agency, Benefits, education, Governor, HEALTHCARE, MARKETING, SOFTWARE, Texas, University of Houston