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marketing and stanford knowledgebase

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BNET Resources

A Non-Parametric Approach to Multi-Product Pricing: Through interaction with on-line consumers, E-commerce web sites are capable of gathering large quantities of data that reflect consumer preferences. Motivated by the availability of such data, it formulates a non-parametric approach to multi-product pricing. It also considers three different models of consumer behavior. Each model relates observed data on...; Tags: Engineering, Pricing, Stanford Knowledgebase, algorithm, e-commerce Web site, pricing strategy, e-business; White papers 2003-02-12
Anchoring Effects On Consumers : Willingness-To-Pay And Willingness-to-Accept: "When purchasing products, consumers often need to decide on the highest price they are willing to pay WTP and, when selling products, on the lowest price they are willing to accept WTA. In this research, we contrast the determinants of WTP and WTA judgments and investigate their susceptibility to influence...; Tags: Operational accounting, Stanford Knowledgebase, social security number, Social Security, pricing strategy, analysis; White papers 2003-02-01
A Non-Parametric Approach to Multi-Product Pricing: Theory and Application: Developed by General Motors GM, the Auto Choice Advisor web site recommends vehicles to consumers based on their requirements and budget constraints. Through the web site, GM has access to large quantities of data that reflect consumer preferences. Motivated by the availability of such data, it formulates a non-parametric approach...; Tags: Web site development, Web technology, Engineering, Pricing, Stanford Knowledgebase, General Motors Corp., algorithm, pricing strategy, Web site, theory, performance, Web; White papers 2003-01-01
Reality Marketing For The Startup: The paper looks at the roadmap towards preparation of the marketing plans for a start-up company. To begin with, it is imperative for the company to clearly understand the parameters, which will govern the marketing plan. Since it is a start-up, this picture is bound to be rather unclear. The...; Tags: Marketing research, Stanford Knowledgebase, marketing; Presentations 2003-01-01
Dynamic Customization Of Marketing Messages In Interactive Media: This paper brings the formulation of a unique procedure to exploit the benefits of interactive media. It studies the general problem of a marketer whose objective is to maximize expected return (e.g., response rate) over the course of a direct response marketing campaign. The marketer has the ability to dynamically...; Tags: Marketing research, Stanford Knowledgebase, marketing, Web page, benefit, advertisement, Web; White papers 2003-01-01

The Effects Of Prior Export Performance On Firms’ Commitment To Exporting And Marketing Strategy Adaptation To The Foreign Market: Evidence From Small And Medium-Sized Exporters: The paper emphasizes on examining performance as an independent variable. It presents a survey data of over 400 managers responsible for the main export ventures of Portuguese SMEs Small and Medium Enterprises. The findings show that past performance plays a crucial role in building SMEs’ commitment to exporting and to...; Tags: Marketing research, SMB/SME, Stanford Knowledgebase, marketing strategy, adaptation, small and medium enterprise, marketing, performance, survey, environment; White papers 2001-08-01
Exchange Rate Regimes for Emerging Markets: Moral Hazard and International Overborrowing: In the absence of capital controls, this increases the magnitude of over-borrowing and leaves the economy both more vulnerable to speculative attack and more exposed to the real economic consequences of such an attack. Although Banks that enjoy government guarantees have an incentive to increase foreign borrowing and incur foreign...; Tags: Marketing research, Financial services, Stanford Knowledgebase, emerging market, foreign-exchange, attack, incentive, insurance, bank; White papers 1999-07-01

Additional Resources

To Look Good, Follow Something That Looks Bad According to Stanford Business School Research: STANFORD, Calif. -- Entertainers, politicians, and public speakers instinctively know that a good act is tough to follow. As reported in this month's Stanford Knowledgebase, new research from Stanford Graduate School of Business reveals that the same is true for anything designed to persuade--be it a TV ad, public service...; Articles 2008-06-20
Startups Need a Special Learning Curve for Sales According to Stanford Business School Research: STANFORD, Calif. -- (This story reports on research at the Stanford Graduate School of Business and appears in today's Stanford Knowledgebase, the free monthly electronic newsletter of thoughts, ideas and lectures at the Stanford Graduate School of Business, http://www.gsb.stanford.edu/news/knowledgebase.html.) Getting a product from the back of a napkin...; Articles 2006-09-18
Stanford Business School Research: Marketing Directly to Physicians Reaps Higher Returns for Drug Companies: STANFORD, Calif. -- (This story reports on research at the Stanford Graduate School of Business and appears in today's Stanford Knowledgebase, the monthly electronic newsletter of thoughts, ideas and lectures at the Stanford Graduate School of Business, http://www.gsb.stanford.edu/news/knowledgebase.html.) Direct-to-consumer advertising may help a drug company's competitors as much...; Articles 2006-08-15
Stanford Business School Research: Grocery Circulars Do Attract Shoppers: STANFORD, Calif. -- (This story reports on research at the Stanford Graduate School of Business and appears in today's Stanford Knowledgebase, the monthly electronic newsletter of thoughts, ideas and lectures at the Stanford Graduate School of Business, http://www.gsb.stanford.edu/news/knowledgebase.html.) Whether they're inserts in newspapers or special mailings, weekly ad...; Articles 2006-08-15

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