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	<title><![CDATA[marketing and staples inc. Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+and+staples+inc..html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and staples inc.]]></description>
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		<title><![CDATA[Staples, Inc. F3Q08 (Qtr End 11/01/08) Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-253515.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instructions Your first question comes from Oliver Wintermantel &#8211; Morgan Stanley Oliver Wintermantel &#8211; Morgan Stanley Regarding your gross margin, can you break down your gross margin performance in more detail for example how much of the decline was due occupancy and what was the gross...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Tue, 02 Dec 2008 10:45:28 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/customer+service.html"><![CDATA[Customer Service]]></category>
		<category domain="http://resources.bnet.com/topic/staples+inc..html"><![CDATA[Staples Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/margin.html"><![CDATA[Margin]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/morgan+stanley.html"><![CDATA[Morgan Stanley]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MS</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SPLS</category>
		<category domain="tickers">MS,SPLS</category>
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		<title><![CDATA[Plenty of star power on hand again for Game 4]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmusa/is_200806/ai_n26679793]]></link>
		<description><![CDATA[LOS ANGELES -- Boston Celtics reserve forward Brian Scalabrine hasn't played in the NBA Finals, so he's had ample time to check out the Staples Center celebrities.     The biggest star of them all, Jack Nicholson, sat just to the right of the Celtics bench, but being...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 13 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/nba.html"><![CDATA[NBA]]></category>
		<category domain="http://resources.bnet.com/topic/staples+inc..html"><![CDATA[Staples Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SPLS</category>
		<category domain="tickers">SPLS</category>
	</item>
	<item>
		<title><![CDATA[Staples' Holiday Marketing Promotes Ease of Buying High-Tech Gifts]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Nov_15/ai_n27447275]]></link>
		<description><![CDATA[Integrated Marketing Campaign Focuses on Hottest Technology and Best Brands]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 15 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/staples+inc..html"><![CDATA[Staples Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SPLS</category>
		<category domain="tickers">SPLS</category>
	</item>
	<item>
		<title><![CDATA[What you missed.(pharmaceutical industry lobbying against laws on direct to consumer advertising of drugs)(Staples Inc. retains MediaCom as advertising agency)(Federal Trade Commission praises entertainment industry for limiting marketing of violent movie]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200704/ai_n25580944]]></link>
		<description><![CDATA[It's high noon on Capitol Hill. The congressional debate over  direct-to-consumer drug advertising is due to kick off Wednesday and ad  and pharmaceutical groups are increasing their lobbying efforts,  desperately hoping to deflect the attack against a   It's high noon on Capitol Hill. The congressional...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/pharmaceutical+company.html"><![CDATA[pharmaceutical company]]></category>
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		<category domain="http://resources.bnet.com/topic/ftc.html"><![CDATA[FTC]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/movie.html"><![CDATA[movie]]></category>
		<category domain="http://resources.bnet.com/topic/staples+inc..html"><![CDATA[Staples Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SPLS</category>
		<category domain="tickers">SPLS</category>
	</item>
	<item>
		<title><![CDATA[STAPLES Business Depot Selects Unica's Affinium to Help Make Precision Marketing ''Easy'']]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_May_16/ai_n26863858]]></link>
		<description><![CDATA[WALTHAM, Mass. -- UnicaR Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management EMM solutions, today announced STAPLES Business Depot, Canada's leader in office supplies, has chosen Unica's Affinium software to increase its marketing velocity and efficiency and develop more targeted campaigns to its customer base of small businesses and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 16 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/staples+inc..html"><![CDATA[Staples Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/unica.html"><![CDATA[Unica]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SPLS</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">UNCA</category>
		<category domain="tickers">SPLS,UNCA</category>
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		<title><![CDATA[At Staples, Goodman is right on the button in its marketing push.(Shira Goodman)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200602/ai_n25576919]]></link>
		<description><![CDATA[Byline: MYA FRAZIER    Byline: MYA FRAZIER  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 13 Feb 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/staples+inc..html"><![CDATA[Staples Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SPLS</category>
		<category domain="tickers">SPLS</category>
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	<item>
		<title><![CDATA[Staples.com.(net marketing: 10 great web sites)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200509/ai_n25860509]]></link>
		<description><![CDATA[Company: Staples Inc., Framingham, Mass. Target audience: Small  businesses and home offices Key Web executive: Colin Hynes, director of  usability No. of employees who work on the site: 100 Last major  redesign: Began 2003, completed July 2005 No. of p  Company: Staples Inc., Framingham, Mass. Target...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/staples+inc..html"><![CDATA[Staples Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web site]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">SPLS</category>
		<category domain="tickers">SPLS</category>
	</item>
	<item>
		<title><![CDATA[The Week; Group calls for ad ban of junk-food.(Briefs)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200501/ai_n25573914]]></link>
		<description><![CDATA[The Center for Science in the Public Interest unveiled proposed  food-marketing guidelines that would dramatically limit marketing to  kids and urged TV networks, food marketers and movie companies to  implement the limits. The group, which has focused on kids 12 and under,  targeted the guidelines to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Jan 2005 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/food.html"><![CDATA[food]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sinclair+broadcast+group+inc..html"><![CDATA[Sinclair Broadcast Group Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/staples+inc..html"><![CDATA[Staples Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SBGI</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SPLS</category>
		<category domain="tickers">SBGI,SPLS</category>
	</item>
	<item>
		<title><![CDATA[Stocks to Watch on Wednesday, September 22, 2004: DANKY, SPLS.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200409/ai_n19902101]]></link>
		<description><![CDATA[M2 PRESSWIRE-22 September 2004-RumorAlerts.com: Stocks to Watch on  Wednesday, September 22, 2004: DANKY, SPLSC1994-2004 M2 COMMUNICATIONS  LTD    RDATE:09222004    Sarasota, FL -- RumorAlert.com Stocks to Watch on Wednesday,  September 22, 2004:    Danka Business Systems PLC (Nasdaq: DANKY) announced before...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 22 Sep 2004 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agreement.html"><![CDATA[agreement]]></category>
		<category domain="http://resources.bnet.com/topic/canon+inc..html"><![CDATA[Canon Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/nasdaq+stock+market+inc..html"><![CDATA[Nasdaq Stock Market Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/newsletter.html"><![CDATA[newsletter]]></category>
		<category domain="http://resources.bnet.com/topic/staples+inc..html"><![CDATA[Staples Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/stock.html"><![CDATA[stock]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CAJ</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NDAQ</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SPLS</category>
		<category domain="tickers">CAJ,NDAQ,SPLS</category>
	</item>
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		<title><![CDATA[In L.A., Lakers dwarf Clippers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmusa/is_200402/ai_kepm375941]]></link>
		<description><![CDATA[LOS ANGELES -- On rare occasions, the Los Angeles Lakers and the Los Angeles Clippers play at the Staples Center on the same day, one in the afternoon, one at night, with the building crew switching the hardwood floors between games.  Jimmy Goldstein, surely the most devoted NBA fan...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 13 Feb 2004 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/nba.html"><![CDATA[NBA]]></category>
		<category domain="http://resources.bnet.com/topic/staples+inc..html"><![CDATA[Staples Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">SPLS</category>
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