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	<title><![CDATA[marketing and starz Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+and+starz.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and starz]]></description>
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	<language>en-us</language>
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		<title><![CDATA[Industry Moves: Starz CEO Clasen To Retire, Liberty Starts Search; Time To Split Company?]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-industry-moves-starz-ceo-clasen-to-retire-liberty-starts-search-time-to%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Robert B. Clasen is retiring as chairman and CEO of Starz, LLC,  after six years at Starz and 40 years in the industry. But he&#8217;s not going anywhere yet&#8212;Clasen will stay on while Liberty Media (NSDQ: LINTA) searches for his successor. The estimated time is around the end of...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 19 Aug 2009 23:23:43 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/liberty+plc..html"><![CDATA[Liberty Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/industry.html"><![CDATA[Industry]]></category>
		<category domain="http://resources.bnet.com/topic/robert+b.+clasen.html"><![CDATA[Robert B. Clasen]]></category>
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		<category domain="http://resources.bnet.com/topic/staci+d.+kramer.html"><![CDATA[Staci D. Kramer]]></category>
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		<title><![CDATA[People.(Troy Glick and David Strauss appointed at Optimum Lightpath)(Rachel Pitillo promoted at Cenergy)(Jodi Lipe appointed at Current TV)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200703/ai_n19239840]]></link>
		<description><![CDATA[By Staff       Cablevision       Cablevision Systems business-services unit Optimum Lightpath named  Troy Glick vice president of product development. He co-founded and  managed Broadband Assurance, a broadband technology provider for branch  offices     By...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Mar 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/accounting.html"><![CDATA[accounting]]></category>
		<category domain="http://resources.bnet.com/topic/broadband.html"><![CDATA[broadband]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
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	<item>
		<title><![CDATA[Variety Hosts Its Fourth Annual Screening Series]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Sept_12/ai_n26982669]]></link>
		<description><![CDATA[LOS ANGELES -- On Sept. 7, 2006, Variety began its fourth annual screening series with All The King's Men, featuring a post-screening Q&A with writer-director Steven Zaillian and producer James Carville.  In the next three months, the screening series will showcase new films by such notables as Clint Eastwood,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 12 Sep 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+airlines.html"><![CDATA[American Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/entertainment.html"><![CDATA[entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/lexus.html"><![CDATA[Lexus]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
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	<item>
		<title><![CDATA[- Interview]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5665/is_200601/ai_n23702445]]></link>
		<description><![CDATA[BECKY QUICK, CNBC ANCHOR:  Well, you know, you can forget about the  movie theater or the living room.  Americans are watching television and  movies in all kinds of unusual places these days.  Companies from Apple to  the big broadcasters all rushing to cash in...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 05 Jan 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cnbc.html"><![CDATA[CNBC]]></category>
		<category domain="http://resources.bnet.com/topic/dow+jones+%2526+company+inc..html"><![CDATA[Dow Jones & Company Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/movie.html"><![CDATA[movie]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DJ</category>
		<category domain="tickers">DJ</category>
	</item>
	<item>
		<title><![CDATA[SVOD lineup.(August's Premium)(Spice video on demand)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200408/ai_n17983599]]></link>
		<description><![CDATA[Programming highlights from the month's subscription  video-on-demand offers Home Box Office, Playboy TV, Showtime Networks  Inc., Starz Encore Group LLC, IFC's Uncensored on Demand service  and Rainbow Media Holdings Inc.'s World Picks.       HOME BOX OFFFICE      ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 Aug 2004 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/vod.html"><![CDATA[VoD]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Startup Atlantic parlays bundling: packages include Starz on digital basic.(Marketing & Advertising)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200405/ai_n17975888]]></link>
		<description><![CDATA[Offering subscribers a low-priced digital-cable package that  includes Starz Encore Group's premium channels, Atlantic Broadband  kicked off service last week in several former Charter Communications  Inc. territories it recently acquired in Pennsylva    Offering subscribers a low-priced digital-cable package that  includes Starz Encore Group's...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 31 May 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/atlantic.html"><![CDATA[Atlantic]]></category>
		<category domain="http://resources.bnet.com/topic/charter+communications+inc..html"><![CDATA[Charter Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CHTR</category>
		<category domain="tickers">CHTR</category>
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	<item>
		<title><![CDATA[Starz pumps up its Latino marketing: the premium movie channel's response rate to promotions has been three times better with Hispanics.(Special report: Hispanic market)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200403/ai_n17977742]]></link>
		<description><![CDATA[Starz Encore LLC will soon present the first phase of a fully  integrated marketing campaign to affiliates, aimed at increasing the  take rate among Latinos for its Starz premium service and its Super Pak  multiplex offering.       Xcelente Marketing   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 Mar 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/movie.html"><![CDATA[movie]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
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	</item>
	<item>
		<title><![CDATA[Starz ups top marketing exec.(This Just In)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200403/ai_n17988945]]></link>
		<description><![CDATA[ENGLEWOOD, COLO, -- Starz Encore Group LLC has elevated Ann Ivancie  to vice president, marketing-campaign management. Ivancie had been  senior ...    ENGLEWOOD, COLO, -- Starz Encore Group LLC has elevated Ann Ivancie  to vice president, marketing-campaign management. Ivancie had been  senior director, affiliate...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Mar 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Starz, Comcast slate subscription VOD push.(Marketing & Advertising)(video on demand)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200403/ai_n17989290]]></link>
		<description><![CDATA[ENGLEWOOD, COLO, -- Starz Encore Group and Comcast Corp. said they  plan to kick off a broad marketing campaign touting Starz on Demand and  Starz? HD later this month.       Plans call for broadcast and cross-channel spots to run through the  summer,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Mar 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/vod.html"><![CDATA[VoD]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">CMCSA</category>
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		<title><![CDATA[Royal buying creates STARZ Buying Club for Shell.(Marketing Strategies)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4898/is_200402/ai_n18005064]]></link>
		<description><![CDATA[Royal Buying Group, Inc., Hinsdale, Ill., has signed a multi-year  agreement with Houston-based Shell Oil Products US and Motiva  Enterprises LLC to establish and conduct a convenience store buying club  named STARZ Shell Trading and Retail Zone Buyin  Royal Buying Group, Inc., Hinsdale, Ill., has signed...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Feb 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[marketing strategy]]></category>
		<category domain="http://resources.bnet.com/topic/shell.html"><![CDATA[Shell]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Starz cuts staff, regional hubs.(Starz Encore Group eliminates 100 jobs and closes four regional offices)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200311/ai_n17970127]]></link>
		<description><![CDATA[Consolidation among the major MSOs continues to take its toll on1  premium networks, with Starz Encore Group eliminating 100 positions and  closing four regional offices.       The moves follow similar cuts at Starz Encore rivals Home Box  Office, whi   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Nov 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[job]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="tickers">CMCSA</category>
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	<item>
		<title><![CDATA[Starz revamps affiliate sales, marketing units. (Marketing & Advertising).(Starz Encore Group LLC reorganizes, as Bob Clasen takes over as president of Encore sales and marketing)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200307/ai_n17966918]]></link>
		<description><![CDATA[ENGLEWOOD, COLO. -- Last week's retirement of Starz Encore  Group LLC distribution president Que Spaulding, and the subsequent  appointment of former Comcast Corp. executive Bob Clasen, prompted a  reorganization of the programmer's affiliate sales an    ENGLEWOOD, COLO. -- Last week's retirement of Starz Encore...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Jul 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Starz Encore Counts on Grassroots Marketing in Denver Area.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200305/ai_n22100905]]></link>
		<description><![CDATA[By Daisy Whitney, The Denver Post Knight Ridder/Tribune Business  News    By Daisy Whitney, The Denver Post Knight Ridder/Tribune Business  News  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 02 May 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Starz Encore Falls Back on Grassroots Marketing for Video on Demand.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200304/ai_n21979726]]></link>
		<description><![CDATA[By Daisy Whitney, The Denver Post Knight Ridder/Tribune Business  News    By Daisy Whitney, The Denver Post Knight Ridder/Tribune Business  News  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Apr 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/vod.html"><![CDATA[VoD]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Altrio results provoke new SVOD bent for Starz. (Marketing & Advertising).]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200303/ai_n17973493]]></link>
		<description><![CDATA[Encouraged by early returns from. a rollout in a Los Angeles cable  overbuild, Starz Encore Group LLC may expand its push to package a  premium service or multiplex alongside subscription video-on-demand.       During the last six months, California-b    Encouraged by...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Starz Encore. (People & Calendar).(appoints executives, hires two new people)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200303/ai_n17995269]]></link>
		<description><![CDATA[Starz Encore Group LLC has appointed KELLY RUEBEL-BUMANN iOts vice  president, strategic marketing. Founder of Tiny Rocket Inc. consulting,  she had been VP, marketing and sales with MediaOne High Speed Services.  The company also elevated TIM SWEENEY    Starz Encore Group LLC has appointed KELLY...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Knock, knock, who's there? Starz SVOD. (Headliners).(marketing campaign by Starz Encore Group)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5057/is_200301/ai_n18417978]]></link>
		<description><![CDATA[Starz Encore Group is driving across the U.S. in a jeep Liberty  with a giant flat-panel TV in the back to showcase its Startz on Demand  SVOD service, whereby users can pick from as many as 100 movies a month  to watch for a flat rate. Representative...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[SVOD is job one for Starz's top marketer. (Marketing & Advertising).(subscription video-on-demand, Mike Hale)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200209/ai_n17965554]]></link>
		<description><![CDATA[Subscription video-on-demand--the last big assignment for departing  Starz Encore Group LLC chief marketing officer Mike Hale--will be a  principal business challenge for Jillaina Wachendorf, his  colleague-turned-successor as senior vice president of    Subscription video-on-demand--the last big assignment for departing  Starz Encore Group LLC chief...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 Sep 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[job]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[DirecTV to test Starz on demand. (Marketing & Advertising).(New subscription video-on-demand cable TV service)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200206/ai_n17976602]]></link>
		<description><![CDATA[DirecTV Inc. will stage a six-month test of premium programmer  Starz Encore Group LLC's subscription video-on-demand service, the  direct broadcast satellite provider said late last month.       Starting this summer, the SVOD service will be availabl    DirecTV Inc. will stage...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Jun 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cable+television.html"><![CDATA[cable television]]></category>
		<category domain="http://resources.bnet.com/topic/directv.html"><![CDATA[DirecTV]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[DirecTV wants new subscribers to see Starz. (Marketing & Advertising).(Starz Encore Group L. L. C. promotion)(Brief Article)(Statistical Data Included)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200205/ai_n17967993]]></link>
		<description><![CDATA[DirecTV Inc. has kicked off its latest new-subscriber drive,  promoting three free months of Starz Encore Group LLC'S 12-channel  Starz SuperPak to first-time customers of the direct-broadcast satellite  service.       The company was set to launch th    DirecTV Inc....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 May 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/directv.html"><![CDATA[DirecTV]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/starz.html"><![CDATA[Starz]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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