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- The Home Depot makes deal with the Walt Disney Co. (Trade News).(strategic alliance)(Brief Article)(Statistical Data Included)
- The Home Depot and The Walt Disney Co. are planning an alliance that will combine both companies' strong branding and marketing abilities. The Home Depot and The Walt Disney Co. are planning an alliance that will combine both companies' strong branding and marketing ...
- Research articles 2002-07-01
- NZB Notebook: Creative business relationships Successful strategic alliances, or Lego marketing, are all about consistency and the unselfish, intelligent leverage of a relationship for the benefit of both parties.
- One evening four years ago Francesco rattled on and on over the telephone. A transAtlantic call that at that very moment was making far more money for the phone company than either the Italian supplier or I would be seeing in the next two weeks. It was something about someone's...
- Research articles 2003-04-01
- America Online and General Motors Extend Strategic Alliance; New Agreement Builds on Success of Prior Marketing Initiatives
- Business Editors/Hi-Tech Writers
- Research articles 2001-06-13
- Oxygen Media and Starbucks Enter Into Strategic Alliance; Alliance to Include Creation of Content, Cross-Promotion, Marketing and E-commerce
- NEW YORK and SEATTLE--BUSINESS WIRE--June 17, 1999--
- Research articles 1999-06-17
- Philips and Dell Enter Multiyear Global Strategic Alliance; Agreement Covers Technology Supply, Planning and Marketing Activities
- Business Editors
- Research articles 2002-03-27
- Lotus and Hewlett-Packard Co. announce strategic alliance; Broad relationship to feature product integration, system management, joint sales, marketing, consulting and support services
- CAMBRIDGE, Mass.--BUSINESS WIRE--Nov. 8, 1994--Lotus Development Corp. and Hewlett-Packard Co. Tuesday announced a strategic alliance under which the two companies will work together in four key areas: integrating electronic messaging, groupware and network and system management products; sales and marketing; consulting/systems integration services; and support.
- Research articles 1994-11-08
- Invitrogen and Illumina Announce Strategic Alliance Combining DNA Synthesis, Distribution and Marketing Strengths for Global Life Sciences Customers
- CARLSBAD, Calif. & SAN DIEGO -- Companies to Deliver Unequaled Value in Multiple Formats to the Worldwide Oligonucleotide Market
- Research articles 2004-12-20
- AC Milan Appoints Warner Bros. Consumer Products Worldwide Licensing Representative; Strategic Alliance Envisions Broad Marketing and Promotional Opportunities
- BURBANK, Calif. -- Kicking off a major global licensing agreement, AC Milan, one of the most successful and admired European Football clubs, announced the appointment of Warner Bros. Consumer Products as its exclusive worldwide licensing representative. The agreement also sets the stage for AC Milan to work with various divisions...
- Research articles 2005-04-05
- Entrust Technologies Expands Menlo Park Office to Centralize Strategic Alliances and Partner Marketing from Bay-Area Base
- MENLO PARK, Calif.--BUSINESS WIRE--Aug. 10, 1999--
- Research articles 1999-08-10
- Switchouse Announces Strategic Alliance with Snowball.com; Marketing Partnership Offers Entertainment Site IGN.com New Swapping Service
- Business Editors/High-Tech Writers
- Research articles 2000-04-13
- Avicon Names Former Compaq Executive as Vice President of Strategic Alliances; Hires Accomplished Sales and Marketing Executive George Knipfing
- Business/Technology Editors
- Research articles 2000-09-12
- Geac Appoints Jay Sherry Senior Vice President Marketing & Strategic Alliances.
- TORONTO, ONTARIO, Feb 27, 2002 TORONTO, ONTARIO, Feb 27, 2002
- Research articles 2002-02-27
- They'll Not Unwind The Ties That Bind - IBM, STMicro strategic alliance - Company Business and Marketing
- Amidst some otherwise quite cheerless headlines, one cites action fearless: an interesting stratagem employed, it seems, by IBM and STMicro. These allies are firming preexisting ties. They've strengthened the way that they relate in order to accelerate and implement in fellowship advances in system-on-chip. It needs no gossips or quidnuncs...
- Research articles 1998-07-20
- Complementary Assets, Strategic Alliances, and the Incumbent's Advantage: An Empirical Study of Industry and Firm Effects in the Biopharmaceutical Industry
- This paper argues that incumbents may be in a position to adapt to radical technological change via inter-firm cooperation with new entrants when the incumbents have complementary assets within their firm boundaries that are critical to commercializing the new technology. It studies 889 strategic alliances of pharmaceutical companies with new...
- White papers 2000-10-18
- Strategic Alliances: How to Manage, How to Measure
- Strategic alliances are a vibrant feature of the corporate landscape, and one that has seen a surge in popularity. By creating formal partnerships, companies can quickly acquire product development capabilities and marketing expertise that would otherwise require years of effort and considerable expense. This article highlights that alliances are easy...
- White papers 2004-03-01
- Social Networking: How To Make It Work For Your Business
- So many business owners spread themselves too thin by participating in several social networking sites. How does this social networking task fit into your overall marketing strategy? What's your objective - to sell more info products, to grow your list, to develop joint venture or strategic alliance partners? Determine your...
- White papers 2008-01-01
- MYRIAD GENETICS Inc.(strategic alliance with Roche)(Company Business and Marketing)
- MYRIAD GENETICS Inc. has formed a strategic alliance with Roche worth up to $13 million. Roche will use Myriad's ProNet technology to discover novel drug ... MYRIAD GENETICS Inc. has formed a strategic alliance with Roche worth up to $13 million. Roche will use...
- Research articles 2000-01-17
- Next Inc. and American Biker of Charleston LLC. Enter into Strategic Alliance and Marketing Joint Venture; Webb Brothers, Seen on Discovery Channel, Team With Next Inc. To Launch American Biker Apparel
- CHATTANOOGA, Tenn. -- Next Inc. (OTCBB:NXTI) an emerging leader in the sportswear and promotional products industry today announced they and American Biker of Charleston South Carolina have joined forces to promote the American BikerTM apparel brand.
- Research articles 2005-05-18
- Forbes and Cygnus Business Media Sign Marketing Alliance; Forbes Conference Group and Risk Mitigation Executive Create Strategic Alliance to Reach C-level Executives and Senior Risk Officers
- WESTPORT, Conn. -- Cygnus Business Media, a leading diversified business-to-business media company, announced today that Risk Mitigation Executive newsletter has partnered with the Forbes Conference Group, which produces the Forbes Risk Management Forum. The alliance will reach into America's boardrooms still reeling from Sarbanes-Oxley SOX compliance issues that have cost...
- Research articles 2005-07-11
- Invicta Group Inc.: Strategic Alliance Signed With Electronic Marketing Company
- Invicta Group Inc. (OTCBB: IVGA) announced today the company has signed a Strategic Alliance Agreement with ZDirect, Inc. ZDirect specializes in Electronic Customer Relationship Management creating targeted profiles of Email databases.
- Research articles 2006-06-28
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