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	<title><![CDATA[marketing and strategic alliance Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketing+and+strategic+alliance.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketing and strategic alliance]]></description>
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		<title><![CDATA[Social Networking: How To Make It Work For Your Business]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=881215]]></link>
		<description><![CDATA[So many business owners spread themselves too thin by participating in several social networking sites. How does this social networking task fit into your overall marketing strategy? What's your objective - to sell more info products, to grow your list, to develop joint venture or strategic alliance partners? Determine your...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[Strategic Alliance]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
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		<title><![CDATA[PTA Holdings, Inc. Signs Strategic Alliance With Kingsley Coach, Inc.; PTA Launches New Fleet Marketing Program]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200711/ai_n21098278]]></link>
		<description><![CDATA[PTA Holdings, Inc. (PINKSHEETS: PTAH) announced today that it executed a Strategic Alliance with Kingsley Coach, Inc., a custom manufacturer of luxury motor-homes and mobile centers. The Companies have agreed to work together to utilize PTA's proprietary Fuel Saver Technology in the manufacturing and operating of its Custom Coaches. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 14 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Invicta Group Inc.: Strategic Alliance Signed With Electronic Marketing Company]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200606/ai_n16499994]]></link>
		<description><![CDATA[Invicta Group Inc. (OTCBB: IVGA) announced today the company has signed a Strategic Alliance Agreement with ZDirect, Inc.  ZDirect specializes in Electronic Customer Relationship Management creating targeted profiles of Email databases. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 28 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Forbes and Cygnus Business Media Sign Marketing Alliance; Forbes Conference Group and Risk Mitigation Executive Create Strategic Alliance to Reach C-level Executives and Senior Risk Officers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_July_11/ai_n14732479]]></link>
		<description><![CDATA[WESTPORT, Conn. -- Cygnus Business Media, a leading diversified business-to-business media company, announced today that Risk Mitigation Executive newsletter has partnered with the Forbes Conference Group, which produces the Forbes Risk Management Forum. The alliance will reach into America's boardrooms still reeling from Sarbanes-Oxley SOX compliance issues that have cost...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Jul 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cygnus+business+media.html"><![CDATA[Cygnus Business Media]]></category>
		<category domain="http://resources.bnet.com/topic/forbes.html"><![CDATA[Forbes]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Next Inc. and American Biker of Charleston LLC. Enter into Strategic Alliance and Marketing Joint Venture; Webb Brothers, Seen on Discovery Channel, Team With Next Inc. To Launch American Biker Apparel]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_May_18/ai_n13726058]]></link>
		<description><![CDATA[CHATTANOOGA, Tenn. -- Next Inc. (OTCBB:NXTI) an emerging leader in the sportswear and promotional products industry today announced they and American Biker of Charleston South Carolina have joined forces to promote the American BikerTM apparel brand.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 18 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[team]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[AC Milan Appoints Warner Bros. Consumer Products Worldwide Licensing Representative; Strategic Alliance Envisions Broad Marketing and Promotional Opportunities]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_April_5/ai_n13505993]]></link>
		<description><![CDATA[BURBANK, Calif. -- Kicking off a major global licensing agreement, AC Milan, one of the most successful and admired European Football clubs, announced the appointment of Warner Bros. Consumer Products as its exclusive worldwide licensing representative. The agreement also sets the stage for AC Milan to work with various divisions...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 05 Apr 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/warner+bros.+entertainment+inc..html"><![CDATA[Warner Bros. Entertainment Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Invitrogen and Illumina Announce Strategic Alliance Combining DNA Synthesis, Distribution and Marketing Strengths for Global Life Sciences Customers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Dec_20/ai_n8579333]]></link>
		<description><![CDATA[CARLSBAD, Calif. & SAN DIEGO -- Companies to Deliver Unequaled Value in Multiple Formats to the Worldwide Oligonucleotide Market]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Dec 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/dna.html"><![CDATA[DNA]]></category>
		<category domain="http://resources.bnet.com/topic/invitrogen+corp..html"><![CDATA[Invitrogen Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IVGN</category>
		<category domain="tickers">IVGN</category>
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	<item>
		<title><![CDATA[Strategic Alliances: How to Manage, How to Measure]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=158200]]></link>
		<description><![CDATA[Strategic alliances are a vibrant feature of the corporate landscape, and one that has seen a surge in popularity. By creating formal partnerships, companies can quickly acquire product development capabilities and marketing expertise that would otherwise require years of effort and considerable expense. This article highlights that alliances are easy...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Mar 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[Strategic Alliance]]></category>
		<category domain="http://resources.bnet.com/topic/penton+media+inc..html"><![CDATA[Penton Media Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/product+development.html"><![CDATA[Product Development]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+development.html"><![CDATA[Research & Development]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PTON</category>
		<category domain="tickers">PTON</category>
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		<title><![CDATA[NZB Notebook: Creative business relationships Successful strategic alliances, or Lego marketing, are all about consistency and the unselfish, intelligent leverage of a relationship for the benefit of both parties.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qa5373/is_200304/ai_n21329083]]></link>
		<description><![CDATA[One evening four years ago Francesco rattled on and on over the telephone. A transAtlantic call that at that very moment was making far more money for the phone company than either the Italian supplier or I would be seeing in the next two weeks. It was something about someone's...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Apr 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/benefit.html"><![CDATA[benefit]]></category>
		<category domain="http://resources.bnet.com/topic/lego+co..html"><![CDATA[LEGO Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
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		<title><![CDATA[The Home Depot makes deal with the Walt Disney Co. (Trade News).(strategic alliance)(Brief Article)(Statistical Data Included)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6654/is_200207/ai_n26450698]]></link>
		<description><![CDATA[The Home Depot and The Walt Disney Co. are planning an alliance  that will combine both companies' strong branding and marketing  abilities.    The Home Depot and The Walt Disney Co. are planning an alliance  that will combine both companies' strong branding and marketing ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Jul 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/home+depot+inc..html"><![CDATA[Home Depot Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/the+walt+disney+co..html"><![CDATA[The Walt Disney Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HD</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DIS</category>
		<category domain="tickers">HD,DIS</category>
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		<title><![CDATA[INDIA: WIPRO & IBM FORM MARKETING & INTEGRATION ALLIANCE.(Wipro Ltd. strategic alliance with International Business Machines Corp.)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6465/is_200204/ai_n25804138]]></link>
		<description><![CDATA[Wipro, India's leading software exporter, has announced that  it has signed a strategic alliance agreement with IBM, the world's  leading provider of computer hardware. The agreement was signed by  Kakutaro Kitashiro, the president of IBM's Asia Pacific  Wipro, India's leading software exporter, has announced that ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 07 Apr 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/alliance.html"><![CDATA[alliance]]></category>
		<category domain="http://resources.bnet.com/topic/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/wipro+ltd..html"><![CDATA[Wipro Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/wipro+technologies.html"><![CDATA[Wipro Technologies]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">IBM</category>
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		<title><![CDATA[Philips and Dell Enter Multiyear Global Strategic Alliance; Agreement Covers Technology Supply, Planning and Marketing Activities]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2002_March_27/ai_84201894]]></link>
		<description><![CDATA[Business Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 27 Mar 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agreement.html"><![CDATA[agreement]]></category>
		<category domain="http://resources.bnet.com/topic/alliance.html"><![CDATA[alliance]]></category>
		<category domain="http://resources.bnet.com/topic/dell+computer+corp..html"><![CDATA[Dell Computer Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/philips+electronics+n.v..html"><![CDATA[Philips Electronics N.V.]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DELL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PHG</category>
		<category domain="tickers">DELL,PHG</category>
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		<title><![CDATA[Geac Appoints Jay Sherry Senior Vice President Marketing & Strategic Alliances.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5559/is_200202/ai_n22627108]]></link>
		<description><![CDATA[TORONTO, ONTARIO, Feb 27, 2002    TORONTO, ONTARIO, Feb 27, 2002  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 27 Feb 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/geac+computer+corporation+ltd..html"><![CDATA[Geac Computer Corporation Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[America Online and General Motors Extend Strategic Alliance; New Agreement Builds on Success of Prior Marketing Initiatives]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_June_13/ai_75491604]]></link>
		<description><![CDATA[Business Editors/Hi-Tech Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 13 Jun 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agreement.html"><![CDATA[agreement]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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		<title><![CDATA[Complementary Assets, Strategic Alliances, and the Incumbent's Advantage: An Empirical Study of Industry and Firm Effects in the Biopharmaceutical Industry]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=136681]]></link>
		<description><![CDATA[This paper argues that incumbents may be in a position to adapt to radical technological change via inter-firm cooperation with new entrants when the incumbents have complementary assets within their firm boundaries that are critical to commercializing the new technology. It studies 889 strategic alliances of pharmaceutical companies with new...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 18 Oct 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/asset.html"><![CDATA[Asset]]></category>
		<category domain="http://resources.bnet.com/topic/asset+management.html"><![CDATA[Asset Management]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/incumbent.html"><![CDATA[Incumbent]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/operational+planning.html"><![CDATA[Operational Planning]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[Strategic Alliance]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
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		<title><![CDATA[Avicon Names Former Compaq Executive as Vice President of Strategic Alliances; Hires Accomplished Sales and Marketing Executive George Knipfing]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2000_Sept_12/ai_65156895]]></link>
		<description><![CDATA[Business/Technology Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 12 Sep 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/compaq+computer+corp..html"><![CDATA[Compaq Computer Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Switchouse Announces Strategic Alliance with Snowball.com; Marketing Partnership Offers Entertainment Site IGN.com New Swapping Service]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2000_April_13/ai_61473236]]></link>
		<description><![CDATA[Business Editors/High-Tech Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 13 Apr 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/entertainment.html"><![CDATA[entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[MYRIAD GENETICS Inc.(strategic alliance with Roche)(Company Business and Marketing)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4250/is_200001/ai_n13205038]]></link>
		<description><![CDATA[MYRIAD GENETICS Inc. has formed a strategic alliance with Roche  worth up to $13 million. Roche will use Myriad's ProNet technology  to discover novel drug ...    MYRIAD GENETICS Inc. has formed a strategic alliance with Roche  worth up to $13 million. Roche will use...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Jan 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/roche+holding+ag.html"><![CDATA[Roche Holding AG]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Entrust Technologies Expands Menlo Park Office to Centralize Strategic Alliances and Partner Marketing from Bay-Area Base]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1999_August_10/ai_55401197]]></link>
		<description><![CDATA[MENLO PARK, Calif.--BUSINESS WIRE--Aug. 10, 1999--]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 10 Aug 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/entrust+technologies.html"><![CDATA[Entrust Technologies]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+office.html"><![CDATA[Microsoft Office]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+alliance.html"><![CDATA[strategic alliance]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Oxygen Media and Starbucks Enter Into Strategic Alliance; Alliance to Include Creation of Content, Cross-Promotion, Marketing and E-commerce]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1999_June_17/ai_54909209]]></link>
		<description><![CDATA[NEW YORK and SEATTLE--BUSINESS WIRE--June 17, 1999--]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 17 Jun 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/alliance.html"><![CDATA[alliance]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[e-business]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/oxygen.html"><![CDATA[Oxygen]]></category>
		<category domain="http://resources.bnet.com/topic/starbucks+corp..html"><![CDATA[Starbucks Corp.]]></category>
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